Fieldless

Website application & branding
A plastic container labeled Fieldless Northern Crunch holds green sweet crisp lettuce. The label highlights that the lettuce is grown without herbicides or pesticides and features a colorful geometric border.
Project Type:
  • Website design & development
Sector:
  • Sustainability

Fieldless Farms is a local Controlled Environment Agriculture (CEA) company that grows produce indoors using renewable energy and automated systems. As a local startup, Fieldless needed marketing and design support to establish its brand in the Ottawa region and grow its presence in local stores.

Spruce met with Fieldless Farms to learn about its sustainable operation and to understand their plan for growth. We wrote, designed and developed the Fieldless Farms website to convey the fresh brand personality of this new innovative agriculture producer in Ontario. It was important that the website convey excitement around the brand and the promise of big things to come as they grew their market share through new store partnerships.

Fieldless Farm webpage

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