Croatia lost a tying World Cup goal due to FIFA's connected ball, a similar technology the NBA is further testing at Summer League.

FIFA added hydration breaks to each half of this year's World Cup, but the heat and hydration strategies outside the matches are even more important for athlete performance.

Crunchyroll is using the World Cup to promote "Blue Lock," a soccer-based anime, in France and Germany as it seeks to connect with sports fans.

MLB: The Show 26 is performing better than, well, most of the America League, finishing sixth in unit sales among games in the U.S., with Forza Horizon 6 at No. 2 for Microsoft in tracking firm Circana’s monthly report.

Zenniz, a Finnish sports technology company that specializes in “smart tennis court systems,” has formalized its expansion into the U.S. with the opening of an office just outside Atlanta.

As we turn the page on the first half, we wanted to send you into a long holiday weekend with a look back at the SBJ stories that resonated most in sports tech.

The Northern California Volleyball Association has picked Fastbreak AI as its official ticketing platform.

VeloU, a New York training facility with remote coaching options, assessed a 40-something suburban dad — SBJ's Joe Lemire — on the best pitching mechanics for how his aging body moves.

Daktronics booked record net sales of $838.7M during the 2026 fiscal year, an 11% year-over-year increase.

Movement analysis company Movetru has added a football advisory board, including NFL quarterback Jake Browning, while adding a new smartphone assessment.