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Why Nike Signed Its First Ever Pickleball Athlete
Both were unexpected moves, but ones that could pay dividends down the line.
Jan 15
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Daniel-Yaw Miller
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Why Adidas x Molly Mae Is Bad-Good Business
The brand announced an upcoming sneaker collab with the mega-influencer which took the market by surprise.
Jan 13
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Daniel-Yaw Miller
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Why On Is Entering Football
Sydney Schertenleib fits the brand's roster of marketable Gen-Z athlete talent. Her arrival allows the brand to soft launch its entry into soccer, as it…
Dec 16, 2025
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Daniel-Yaw Miller
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Why Nike Quietly Launched on Substack
Jul 8, 2025
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Daniel-Yaw Miller
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Inside Nike's Cultural Comeback
Feb 10, 2025
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Daniel-Yaw Miller
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How the 'Personal Style' Epidemic Is Impacting Sportswear and Sneakers
Apr 17, 2025
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Daniel-Yaw Miller
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Why Wales Bonner to Hermès Is Good News For Adidas
Oct 23, 2025
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Daniel-Yaw Miller
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Calisthenics Crews Are the New Run Clubs
Oct 21, 2025
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Daniel-Yaw Miller
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How Spotify Built Its FC Barcelona Sponsorship Into a Music-Fashion-Culture Goldmine
May 8, 2025
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Daniel-Yaw Miller
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Did Hoka Drop the Ball?
The brand's roaring growth is cooling off thanks to a lack of diversification into lifestyle and apparel and increased competition from fellow…
Dec 11, 2025
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Daniel-Yaw Miller
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The Consumer Collective
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The Nike-Adidas World Cup Battle Heats Up
Adidas went early, but Nike's product and culture marketing engine is kicking into gear as the tournament approaches. Puma's initial 2026 kits leave a…
Dec 9, 2025
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Daniel-Yaw Miller
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Inside A'ja Wilson's Breakout Year in Fashion, for OffBall25
The inaugural OffBall25 zine, celebrating the individuals pushing the intersection of fashion and sports forward, launched yesterday. Read all about it…
Dec 4, 2025
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Daniel-Yaw Miller
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The Puma Takeover Rumours Just Won't Go Away
Plus, SportsVerse sat down with Bess Spaeth, executive vice president, global brand management and experiences at American Express, to talk about the…
Dec 2, 2025
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Daniel-Yaw Miller
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Travis Scott, Nike and Adidas. What's Going On?
Nike's most valuable non-athlete collaborator was rocking Adidas in Vegas. Here's what it could mean.
Nov 25, 2025
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Daniel-Yaw Miller
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A Seismic Week in the Basketball Sneaker Market
Steph Curry's revenge tour ft. Nike, Reebok and Li-Ning; Converse's new NBA star; and Cade Cunningham's graduation to signature athlete status at the…
Nov 20, 2025
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Daniel-Yaw Miller
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The Steph Curry-Under Armour Backstory, Explained
SportsVerse digs into the root causes and wider context surrounding one of the most unique and unprecedented storylines in the history of signature…
Nov 18, 2025
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Daniel-Yaw Miller
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SportsVerse
Award-winning journalist Daniel-Yaw Miller's analysis of all things sports, culture, fashion and money. In your inbox twice a week. Powered by OffBall.
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