Sports Branding | Gameplan Creative | Substack

Recent posts

Episode 34. "10 Things We Love” NBA Edition.

Here are 10 things we love about the National Basketball Association into 2026. Enjoy!

Jan 7 • Gameplan Creative

Episode 33."10 Things We Love” MLB Edition.

Here are 10 things we have come to love about Major League Baseball into 2026. Enjoy!

Jan 6

A Merry Bucks, Devils, & Wild Christmas.

Thanks to our Gameplan Sports Branding Substack subscribers and Happy Holidays!

Dec 24, 2025 • Gameplan Creative, Brigitte, and Paul O'Grady

Episode 32. Sixers are Back in Black, Finally!

How a tough team in a tough town got its' BADASSERY identity back in Philly.

Dec 16, 2025 • Gameplan Creative

Episode 31. Legend of the Swamp Dragons (Pt.2).

Zach Lowe details the serious effort by the NJ Nets to "radically" rebrand.

Dec 10, 2025 • Gameplan Creative

Episode 30. It Came from the Swamp (Pt.1).

What are Swamp Dragons, and why did they almost play NBA basketball in New Jersey?

Dec 3, 2025 • Gameplan Creative

Sports Branding

Sports Branding

Sports Branding Insight from Tom O'Grady, the "Authentic" Voice of the Industry.

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