World's first sports-specific CMS

Cover the sports world
with content no one
else can create.

The headless sports content platform powering media publishers, bookmakers and rights holders — data, odds, widgets, news, video and live coverage, managed from one interface.

Book a demo Explore widgets
10B+
API requests / month
50M+
Unique visitors / month
99.98%
Platform uptime
21+
Global clients
Trusted across media & betting — every brand on its own fully-branded site
See it in action

From betslip to published article.

Two quick looks — the cross-sport betslip live in a page, and a full article built end-to-end in the CMS.

betslip widget
Cross-sport betslip, live in a page
published article
A real article built with our CMS

A platform that scales with you.

Built over 18 years at the front of the sports-media industry, and trusted at the scale of the world's biggest sports brands.

200M
Page views / month
10B
API requests / month
20k+
Articles written / month
350+
Active teams covered
Main differentiators

One place to create rich, structured, unified sports content.

Sports-specific

Embed formatted sports data and live odds directly inside editorial content — instead of scattering it across disconnected pages.

API-based

Connect to any data or odds provider for uninterrupted service, and stay in full control of your brand across every device.

Headless

Front-end agnostic by design. Manage once, publish everywhere — web, mobile, tablet, smartwatch and beyond.

What's New · 2026

Six upgrades.
One widget suite.

Every one designed to ship faster, brand harder, and convert more — wired to your bookmaker config, with one-tap betslip handoff baked in. Explore the live suite →

One betslip. Every sport.
01 · Betslip

One betslip. Every sport.

A unified, cross-sport betslip that listens for selections from your Multisport, Livescore and Single Event widgets — football, basketball, tennis and ice hockey — and routes them through one interface. Real-time odds with movement indicators and opposing-outcome detection. Drop it in: selections flow automatically, zero glue code.

See it live →
Tables, evolved.
02 · Standings

Tables, evolved.

From classic rows to a card grid in one attribute — data-view-type="grid". Sortable cards share the table's sort logic, with container-query breakpoints, skeleton loading and 100% feature parity. One attribute, two layouts, zero compromises.

See it live →
Your bookmaker, in the table.
03 · Branding

Your bookmaker, in the table.

A full branding pipeline through the standings and playoff widgets — branded sub-header with your logo, colour-token pill tabs, form-outcome colours and distinct stage colours. The shared useStandingsBranding hook keeps table, card, grid and knockout in sync. Set your tokens once; theme everything.

See it live →
Champions League–ready.
04 · Group Standings

Champions League–ready.

Native multi-group support built into the standings widget — configurable via data-groups, per-group labels, automatic group-stage detection and full grid/table parity. Every group renders inline with consistent styling, sorting and branding. Group stage, solved.

See it live →
Monetize the table.
05 · Banner

Monetize the table.

A branded bookmaker banner slot built directly into the standings widget — logo display, overlap modes, configurable click actions and brand-colour inheritance via data-betting-brand-colors. It lives in the sub-header, visible without disrupting the data. Turn a stats table into a conversion surface.

See it live →
One feed. Every sport. Your brand.
06 · Multisport

One feed. Every sport. Your brand.

A reworked multisport events feed wired to the Odds API bookmaker config — starred events, configurable competitions, sport, date and participants. Full bookmaker dressing with one-tap betslip handoff via data-betslip-enabled. One config, multi-sport coverage, a single identity.

See it live →
Top features

All the tools your editors want, right where they need them.

Live Blog

Minute-by-minute coverage for matches and breaking news, with rich embeds.

See it live →
Auto Tagging — automatic tagging of players, teams, stadiums and tournaments

Auto Tagging

Finish a paragraph, hit Smart Search, and the system reads the text and extracts every football entity — players, teams, stadiums, coaches, tournaments — then suggests them as in-text links to the pages your operators set. Need a wider net? Switch to Search Everywhere.

Sports Connections — statistical tags grouping content by match, player and team

Sports Connections

More than keyword tags — link any article, image or list straight to real entities from our integrated sports APIs: a specific match, a player like Messi, even the Santiago Bernabéu. Tied to live data, it does far more than a generic “football” tag.

FootballBasketballTennisIce HockeyMultisport feed

Custom Data Widgets

Pre-built sports widgets that double as new ad inventory for publishers and bookmakers — across Football, Basketball, Tennis, Ice Hockey and the Multisport feed.

Odds Integration — real-time odds from top bookmakers

Odds Integration

Real-time odds from top bookmakers, woven straight into editorial content.

Just part of the existing odds integrations we already support.

IMAGOGettyGB VisionSpotlight AudioDugout VideoYouTube SportsJW Player

Third-Party Integrations

Plug in any world-class data, video, image or audio service your newsroom needs — IMAGO, Getty, Dugout, YouTube Sports, JW Player and more.

AI in the workflow

Did someone say AI?

AI woven through the editorial workflow — generate, transcreate, translate and track at the speed of the news cycle, so your team spends its time on creativity and strategy instead of repetitive production.

Generate

AI-generated articles

Produce timely, data-rich match content with live odds and widgets baked in — fast, cost-effective and on brand.

News Tracker

Your newsroom radar

Track news sources directly inside the CMS and pipe them through URL Translation — sourcing, automated.

Ringier Sports Media

Transcreated article sharing

Write once, publish everywhere. Articles are transcreated and shared across the entire Ringier Sports Media group — adapted to each market, not just translated.

Translate · DeepL

Multi-lingual, instantly

DeepL-powered cross-translation for multi-lingual projects — native-quality articles in every language you publish.

URL Translation

Any page, your language

Point at any external URL — we scrape it and rewrite the content in your language, ready to publish.

On the roadmap In development
Coming soon

AI SEO optimisation

Automatic, AI-driven SEO so every article is structured to rank — titles, tags, metadata and internal linking, handled.

In development
Coming soon

AI Article Agent

One prompt, any sport. An agent that drafts full articles and cross-checks the web to verify facts — built to keep fake content out.

Your tech is your edge in content creation.

Two ways to deploy — total flexibility for developers, or a fully-featured site live in a week.

Headless · API-based

Build it exactly your way.

A cutting-edge headless, API-first integration. Craft and own your front-end to precise specifications while plugging in the full power of the platform.

Running headless
White Label · WordPress & API

Launch in a week.

A customisable WordPress front-end wired to our CMS — an out-of-the-box, fully-featured sports news site infused with Sportal365 capabilities.

Running white label / API

Join the Sportal365 community.

Get started today and create sports content no one else can.

Book a demo →