Write a template once.
Generate content forever.
The home of spintax. Learn the syntax, create AI-assisted content templates, and generate unique variants at near-zero cost.
Key Features
GTW-compatible engine for template-based dynamic content.
Enumerations
{a|b|c} — randomly pick one option from the list. Full nesting support for complex variant trees.
Permutations
[<config>a|b|c] — pick N elements, shuffle, and join with custom separators and connectors.
Variables
%var% — global, local (#set), and shortcode-level variable scopes with clean inheritance.
Nested Templates
Embed templates within templates via #include. Circular reference detection keeps your site safe.
Object Cache
Rendered output cached via WP Object Cache API. Redis and Memcached ready out of the box.
Cron Regeneration
Optional scheduled cache refresh per template. Set TTL overrides and let WordPress cron keep content fresh.
Spintax Syntax
GTW-compatible markup that turns a single template into thousands of unique variants.
#set %city% = {London|Berlin|Tokyo|New York} Welcome to %city%! We offer [<minsize=2;maxsize=3;sep=", ";lastsep=" and "> fast delivery|free returns|24/7 support| price matching|expert advice]. {Our team|The crew|We} {will|can} help you {find the perfect|choose the right|pick the best} solution for your needs.
Welcome to Berlin! We offer free returns, expert advice and 24/7 support. The crew can help you pick the best solution for your needs.
How It Works
From AI draft to live site in three steps.
Draft with AI
Ask ChatGPT, Claude, or any AI to create a spintax template from your brief.
Validate & Preview
Paste into the plugin editor. Syntax validation catches errors. Live preview shows real output.
Publish & Cache
Embed via [spintax] shortcode. The engine renders unique variants. Cache keeps it fast.
Docs & Knowledge
Learn spintax from the ground up. Syntax reference, background, and tooling.
Syntax Reference
Complete reference for enumerations, permutations, variables, includes, and post-processing.
What is Spintax?
The history and evolution of spintax — from SEO tool to AI-powered content system.
GTW History & Downloads
The Generating The Web engine that defined the syntax standard. Downloads and editor support.
Free WordPress Plugin
Already know spintax? Install the free plugin to render templates on your WordPress site.
Open Source
Spintax is free software under the GPL-2.0 license. No external services, no tracking, no data leaves your server. All content generation happens locally on your WordPress installation.
View on GitHubAbout Spintax
Spintax (spin syntax) is a template markup language that emerged in the early 2000s for SEO content generation. The syntax was standardized by the Generating The Web (GTW) desktop application and includes enumerations, permutations, variables, template includes, and a post-processing pipeline. Today, spintax powers template-based content workflows where a single source document can produce thousands of unique text variants.
The modern spintax workflow combines AI and template logic: use a language model to draft a richly varied template once, then render unlimited unique variants locally at near-zero cost. This approach eliminates per-request API fees, keeps content generation on your own server, and gives you full control over output quality through explicit variation rules rather than probabilistic generation.
The Spintax WordPress plugin is a free, open-source implementation of the full GTW-compatible syntax. It runs entirely within your WordPress installation — no external services, no tracking, no data leaves your server. Templates are cached via the WordPress object cache and can be regenerated on a cron schedule, making spintax a production-ready tool for dynamic content at scale.