One of the challenges we face at SparkToro is deciding between comprehensiveness vs. relevance in the audience data we deliver. In a nutshell, it's the difference between knowing all the behaviors an audience might have (including the weird, random…

This one came back on our radar after a special request from a few friends who wanted to rewatch this video. (Hi, Ronnie and Melisse!) Some of the examples and SparkToro screenshots are now dated. But the strategic advice still holds up. In this…

Note: If you prefer audio, you can listen to a slightly-less polished version of this blog post on my show, the Zero Click Marketing podcast. A couple stats kind of make me laugh in our Google Analytics: our direct traffic, which states that…

"Where we're going, we don't need... roads." Slip on your self-lacing Nike Mags, and buckle up in the DeLorean. We're going back to 2021 to that time I (Amanda) presented on writing influence-driven marketing messaging. A lot has changed sinc…