Meet the Spark SEO Team

The senior team that helps brands grow — with none of the agency fluff.

At Spark SEO, we’re not just another digital agency. We’re a tight-knit team of specialists who live and breathe SEO.

We handle strategy, technical SEO, link building, content, analytics and more — all in-house. And when something’s outside our lane (like full-stack design), we bring in trusted partners who work to our exacting standards.

So if you’re looking for a plug-and-play team that actually delivers? You’re in the right place.

Fion
SEO Lead & Founder
Since 2010
About Fion

With over a decade in the game, Fion’s the driving force behind Spark SEO.

He combines deep SEO expertise with a background in graphic design — which means he doesn’t just think in keywords and code, but in UX and visual flow too.

Fion’s sweet spot? Leading complex projects where SEO, design, and development need to work in sync. Whether it’s mapping out a site migration, fixing crawling issues, or improving conversions — he’s the one connecting the dots.

He also handles all UX tweaks and page-level design enhancements — anything lightweight and conversion-focused. For bigger builds, we team up with our trusted design partner, but Fion still oversees it all.

Daniel
SEO & Reporting Specialist
Since 2007
About Daniel

Daniel’s the bridge between strategy and clarity.

With 15+ years in SEO, he owns all things client-facing — from performance reporting to strategy updates. But he’s not just here to show you the numbers — he’s here to make them make sense.

Every chart, every insight, every metric is turned into a simple narrative you can act on. You’ll know what’s working, what’s next, and what to ignore.

He also makes sure nothing slips through the cracks — if results aren’t trending the way they should, Daniel flags it early and pulls in the team to course-correct fast.

Sohaib
Front-End Developer
Since 2011
About Sohaib

Sohaib turns your site from “meh” to magnetic.

He takes mockups, UX ideas, or dev tasks and builds them into clean, fast, SEO-friendly sites — from the ground up. That includes smart interfaces, subtle animations, and layout tweaks that boost engagement.

Everything he builds is fully responsive, lightning-fast, and search engine-ready.

If your site needs a glow-up — or you’re starting from scratch — Sohaib’s your guy.

Sergii
Analytics Genius
Since 2017
About Sergii

Sergii is the one we call when the data gets weird.

Whether it’s a tracking issue, a dodgy spike in the reports, or a new conversion flow that needs wiring up — he’s the fixer.

He’s an expert in Google Analytics (GA4), Tag Manager, Looker Studio, attribution setups, and complex multi-channel tracking. If there’s a data challenge that’s above the paygrade of a typical SEO, Sergii solves it — quickly, cleanly, and properly.

We keep him on standby for advanced projects — which means when something breaks (or needs building from scratch), you won’t be left waiting.

Aylish
Digital PR Strategist
Since 2016
About Aylish

Aylish lands links that actually move the needle.

She runs our PR campaigns, securing high-authority backlinks and national coverage that boost rankings and brand credibility. But she’s not just firing out press releases — she builds proper stories that get noticed.

Whether it’s a reactive PR angle, a data-led hook, or a campaign crafted from scratch — Aylish knows what editors want, and how to land coverage that earns real SEO value.

If you’re serious about building topical authority and off-site trust — she’s the one to watch.

Janelle
Copywriter & Link Outreach Specialist
Since 2019
About Janelle

Janelle wears two hats — and wears them both like a pro.

She’s the one behind every blog post we create for clients. From idea to draft to upload, she handles it all. Her writing is search-optimised, conversion-focused, and rooted in solid research — so you’re not just publishing content, you’re publishing content that works.

On the link building side, she manages all paid outreach — vetting sites, building relationships, and securing backlinks that are relevant, powerful, and worth every penny.

She knows what Google wants. But more importantly — she knows what readers want.

What makes Spark SEO different?

We don’t just talk strategy. We do the work.
And we do it better because:

You work directly with specialists — no middle layers, no junior execs.
We cover everything in-house — from technical SEO to reporting, PR and content.
You see the results — through crystal-clear reporting, improved rankings, and more leads.