Case Studies

Left Coast’s Training Program Generates 600+ Participant Feedback Responses — and Counting

Isabel Carter — Mon, 08 Dec 2025 12:57:27 GMT

Powering Budtender Knowledge With Left Coast’s High-Impact Training

Left Coast used SparkPlug Courses to educate and empower budtender teams — making product learning simple, engaging, and rewarding while tracking success every step of the way.

Grön’s Training Success: 97% Completion Rate With Courses for Budtenders

Isabel Carter — Mon, 17 Nov 2025 17:27:09 GMT

Powering Budtender Confidence With Grön’s High-Impact Training

Grön used SparkPlug Courses to educate and inspire budtender teams — making product learning simple, engaging, and rewarding while tracking success every step of the way.

How Happy Fruit Uses Courses to Educate Budtender Staff

Isabel Carter — Tue, 04 Nov 2025 20:03:03 GMT

Driving Higher Engagement and Smarter Spend Through SparkPlug Courses

Happy Fruit used SparkPlug Courses to educate and motivate budtender teams, making learning simple and rewarding while tracking results in real time.

Powering Budtender Knowledge With Joyibles’ High-Impact Training

Isabel Carter — Tue, 28 Oct 2025 18:15:00 GMT

Joyibles used SparkPlug Courses to educate and empower budtender teams across New Mexico — making product learning simple, engaging, and rewarding while tracking success every step of the way.

The Highlands: Cultivating Cannabis Retail Success in Livermore with SparkPlug

Isabel Carter — Tue, 07 Oct 2025 16:05:52 GMT

Rooted in Community and Craft

The Highlands, located on a picturesque vineyard parcel in Livermore, California, is more than a dispensary. It is a community hub built by the Kent family, who also own the adjoining winery. The Highlands and the winery share the same land and a deep local connection.

First Crop: Cultivating Plant Wellness and Retail Success with SparkPlug

Isabel Carter — Wed, 12 Mar 2025 18:05:17 GMT

Rooted in New Mexico: First Crop's Wellness Mission

Founded in Santa Fe, New Mexico, First Crop has established itself as a plant wellness company with deep roots in the region's rich cannabis heritage. Focusing on the natural benefits of plant-based ingredients, First Crop bridges ancient practices with modern approaches to wellness.

Nirvana Center- Center Line

Isabel Carter — Fri, 26 Jul 2024 19:36:52 GMT

Nick Saba- Brand Case Study

Isabel Carter — Thu, 14 Mar 2024 15:22:48 GMT

Background

Smokiez, a leading cannabis brand, has been leveraging SparkPlug since 2022 to incentivize budtenders and identify their most passionate brand advocates within the dispensaries they supply. This strategic partnership has enabled Smokiez to consistently run engaging incentive programs across multiple markets, fostering a deep connection with the front-line staff who play a critical role in shaping consumer decisions.

Beyond rewarding budtenders for their influential recommendations, Smokiez has also harnessed SparkPlug as a powerful tactic to amplify their brand presence and visibility within the dispensary environment. This multi-faceted approach has proven invaluable in cultivating a loyal following and driving growth for the brand.

The Obstacle

Prior to SparkPlug, Smokiez could not incentivize employees at all. Smokiez said it was impossible to see the virtual analytics and individual budtenders who are selling their products. Everything was grouped together, which meant if they wanted to incentivize budtenders, it would be as a group rather than individually. With SparkPlug Smokiez can figure out who our champion in the stores is, so they can thank and reward their brand champions!

Marlene Urrea- Brand Case Study

Isabel Carter — Thu, 15 Feb 2024 16:22:36 GMT

Background

Claybourne, a prominent cannabis brand in California, has leveraged SparkPlug's platform since early 2023 to effectively track in-store incentives. Recognizing the vast customer base within the cannabis industry, Claybourne sought out SparkPlug to streamline incentive efforts. The partnership reduced the workload of running in-store promotions, enabling Claybourne to direct resources more efficiently. Beyond time-saving benefits, SparkPlug collaborated closely with Claybourne to develop tailored incentive plans aligning with their marketing budget. This approach empowered Claybourne to optimize in-store presence and drive engagement with precision, fostering a deeper connection with their target audience.

The Obstacle

Claybourne had been using a competitor to track their in store incentives. The competitor had great service and the product was good but it was not connected to enough of their retailers. This resulted in them doing a lot of competitions where they were manually calculating the results. In addition, each competition had to be set up via an email request and sometimes a request would get lost in the process.

Eric Alessi- The Goodyear House

Isabel Carter — Fri, 19 Jan 2024 16:59:56 GMT

Eric Alessi, General Manager of the Goodyear House shares how his business uses SparkPlug.