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<\/a><\/p>\nBoth plugins show you a preview of how your page will look in Google search results.<\/p>\n
Best Practices for Meta Titles<\/h2>\n
Keep it under 60 characters<\/strong> \u2013 Longer titles get cut off in search results<\/p>\nPut your most important keywords first<\/strong> \u2013 If someone searches for “food bank Philadelphia,” that phrase should appear early in your title<\/p>\nInclude your organization name<\/strong> \u2013 Usually at the end, separated by a dash or vertical bar<\/p>\nBe specific and accurate<\/strong> \u2013 Don’t try to trick people into clicking. Write a clear, honest description of what’s on the page<\/p>\nExample:<\/strong><\/p>\n\n- Good: “Volunteer Opportunities | Philadelphia Food Bank”<\/li>\n
- Not as good: “Volunteering – Learn More About Our Amazing Programs!”<\/li>\n<\/ul>\n
Best Practices for Meta Descriptions<\/h2>\n
Keep it between 150-160 characters<\/strong> \u2013 Search engines will cut off anything longer<\/p>\nWrite in complete sentences<\/strong> \u2013 Make it readable and conversational<\/p>\nInclude a call to action<\/strong> \u2013 Tell people what they’ll learn or what they can do<\/p>\nUse your main keywords naturally<\/strong> \u2013 But don’t stuff them in awkwardly<\/p>\nMake it compelling<\/strong> \u2013 Give people a reason to click on your result instead of others<\/p>\nExample:<\/strong> “Find volunteer opportunities at Philadelphia’s leading food bank. Sign up for weekly shifts, special events, or group volunteering. No experience necessary.”<\/p>\nBest Practices for URLs<\/h2>\n
Keep it short and readable<\/strong> \u2013 yoursite.org\/volunteer-opportunities is better than yoursite.org\/get-involved-with-our-organization-volunteer-page<\/p>\nUse hyphens to separate words<\/strong> \u2013 Not underscores<\/p>\nInclude your main keyword<\/strong> \u2013 But don’t overdo it<\/p>\nAvoid dates<\/strong> \u2013 Unless you’re writing news or blog posts where the date matters<\/p>\nDon’t change URLs on existing pages<\/strong> \u2013 Changing a URL breaks any links to that page. If you must change it, set up a redirect.<\/p>\nQuick Checklist<\/h2>\n
Before publishing any page or post:<\/p>\n
\n- Meta title is under 60 characters and includes your main keyword<\/li>\n
- Meta description is 150-160 characters and has a call to action<\/li>\n
- URL is short, readable, and includes your keyword<\/li>\n
- Preview looks good in the RankMath\/Yoast preview box<\/li>\n<\/ul>\n
Common Questions<\/h2>\n
What if I leave these fields blank?<\/strong><\/p>\nThe plugin will automatically generate meta data from your page title and content. It’s better than nothing, but custom meta data almost always performs better.<\/p>\n
Do I need to fill these out for every single page?<\/strong><\/p>\nYes, if you want those pages to show up in search results. Focus on your most important pages first\u2014homepage, donation page, main program pages, etc.<\/p>\n
Can I change meta data after publishing?<\/strong><\/p>\nAbsolutely. You can update meta data anytime without affecting the actual content of your page.<\/p>\n","protected":false},"excerpt":{"rendered":"
Meta data helps search engines understand your content and influences how your pages appear in search results. Here’s how to optimize your pages and posts using RankMath or Yoast SEO. What is Meta Data? When someone searches Google, they see three main things for each result: Meta Title \u2013 The blue clickable headline Meta Description […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[37],"tags":[],"content-type":[77],"resource-type":[84,83],"class_list":["post-10576","post","type-post","status-publish","format-standard","hentry","category-resource","content-type-resource","resource-type-content","resource-type-marketing-seo","wpbf-post"],"acf":[],"_links":{"self":[{"href":"https:\/\/spaciousphilly.com\/wp-json\/wp\/v2\/posts\/10576","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/spaciousphilly.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/spaciousphilly.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/spaciousphilly.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/spaciousphilly.com\/wp-json\/wp\/v2\/comments?post=10576"}],"version-history":[{"count":3,"href":"https:\/\/spaciousphilly.com\/wp-json\/wp\/v2\/posts\/10576\/revisions"}],"predecessor-version":[{"id":10582,"href":"https:\/\/spaciousphilly.com\/wp-json\/wp\/v2\/posts\/10576\/revisions\/10582"}],"wp:attachment":[{"href":"https:\/\/spaciousphilly.com\/wp-json\/wp\/v2\/media?parent=10576"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/spaciousphilly.com\/wp-json\/wp\/v2\/categories?post=10576"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/spaciousphilly.com\/wp-json\/wp\/v2\/tags?post=10576"},{"taxonomy":"content-type","embeddable":true,"href":"https:\/\/spaciousphilly.com\/wp-json\/wp\/v2\/content-type?post=10576"},{"taxonomy":"resource-type","embeddable":true,"href":"https:\/\/spaciousphilly.com\/wp-json\/wp\/v2\/resource-type?post=10576"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
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