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The Identity Crisis: Why “Getting the Basics Right” Is the Hardest Work in Data
And it is actually world-class data engineering!
Oct 23, 2025
•
Sonal Goyal
7
1
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Discussions
London Calling: Do You Really Know Your Customer?
Why I'm hosting a roundtable on Single Customer View at Martech World Forum — and why you should join us
Aug 26, 2025
•
Sonal Goyal
1
Agentic AI Is Only as Smart as Its Entities
And why I’ve seen smart agents make dumb mistakes — at scale
Aug 13, 2025
•
Sonal Goyal
2
The Curious Case of the Extra Records!
Earlier last month, we started working on a feature we are calling Match Statistics.
May 31, 2025
•
Sonal Goyal
2
1
What is in a name?
That which we call a rose, by any other name would smell as sweet. But, will it resolve to the same entity?
May 12, 2025
•
Sonal Goyal
1
The open source identity resolution journey so far..
More than a decade ago, in the year 2013, the identity resolution problem hit me.
Jan 7, 2025
•
Sonal Goyal
4
2
Celebrating 3 Years of Open Source Entity Resolution!
Miles travelled, and miles to go...
Oct 2, 2024
•
Sonal Goyal
2
1
Zingg Incremental Flow
because data changes, and the identity graph should keep up too!
Aug 22, 2024
•
Sonal Goyal
3
1
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