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Stop Benching the Artists While the World Burns
This Substack may cost me followers ... but I had to get this thought down on paper.
Jan 12
•
Erik Løkkesmoe
10
6
This Is What Survives the Collapse: 15 Words the Culture Will Try to Kill First
It’s all about to fall apart. This is what the makers of culture must carry through the wreckage.
Jan 7
•
Erik Løkkesmoe
5
3
Shut Up and Finish!
That’s what I wrote in my journal this week. For me, the word of the year: FINISH.
Jan 2
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Erik Løkkesmoe
10
3
1
Starving Audiences
Ten Things Your Audience Is Hungry For in 2026
Dec 28, 2025
•
Erik Løkkesmoe
3
3
Is Politics Still Downstream From The Artist?
What happens when entertainment is political and politics is entertainment.
Dec 17, 2025
•
Erik Løkkesmoe
5
5
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Why Many Entrepreneurs Hate Weekends
(Or Is It Just Me?)
Dec 9, 2025
•
Erik Løkkesmoe
1
1
Why We Need to Hear Each Other’s Dreams
A beautiful text I received from a friend.
Dec 2, 2025
•
Erik Løkkesmoe
2
Why Your Message Is Like a Car Alarm in a Black Friday Mall Parking Lot
How To Make People Actually Care Again About Your Message, Idea, or Offering
Nov 28, 2025
•
Erik Løkkesmoe
The Long Game: Why the Real Creative Hack Is Thinking in Centuries, Not Seconds
The long game is punk ... others can chase, race, and grasp to win the day ... how about we win the next century?
Nov 21, 2025
•
Erik Løkkesmoe
1
1
Creative Surplus vs. Side Hustle: Why They're Not The Same Thing
Side hustles are about survival. Creative Surplus is about flourishing.
Nov 17, 2025
•
Erik Løkkesmoe
3
2
1
A Toast To The Almosts, The Not-Yets, The Maybe Somedays, The Any Moment Nows ...
Don't let their swagger fool you. We are all "not yets."
Nov 14, 2025
•
Erik Løkkesmoe
6
2
Offense or Defense? The Creative’s Choice
Our creativity was never meant to be a defensive sport.
Nov 7, 2025
•
Erik Løkkesmoe
5
1
The Art of Finishing: The Last Foot of the Last Mile
I believe the last foot of the last mile demands more grit than the first hundred.
Nov 4, 2025
•
Erik Løkkesmoe
5
1
When Kindness Had A Moment: My Personal Story of “Won’t You Be My Neighbor?”
The moment the middle space audience roared, cried, and sang together.
Oct 30, 2025
•
Erik Løkkesmoe
2
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Some Assembly Required
From Erik Løkkesmoe, Some Assembly Required is for creators, founders, and makers who are ready to stop starting and start finishing.
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