Soft Landing Programs are designed for entrepreneurs and decision-makers who want to expand internationally with clarity, confidence, and the right partners on the ground.
Your Bridge to the
EU & Africa Markets.
Real connections.
Global reach.
LOCATION
Lousaka, Zambia, Africa
Soft Landing Programs is a curated international connection initiative by JOIST, created to help new markets entrance across Europe and Africa without friction, uncertainty, or costly missteps.
C-level executives (CEOs, COOs, CTOs, CSOs)
Heads of Business Development
Seniors from startups, scale-ups, and established enterprises
Decision-makers planning expansion into Africa or Europe
Each Soft Landing Program is built around one core principle:
Global expansion only works when local insight meets strategic guidance.
Participants engage directly with:
Unlike generic international missions or networking trips, Soft Landing Programs by JOIST are designed to deliver real market readiness.
Every program is market-specific, sector-focused, partner-driven and outcome-oriented.
Participants benefit from practical insights, strategic and legal guidance, trusted local contacts and institutions.
The Soft Landing Programs are designed for leaders who want clarity before expansion. Talk to our Program Manager about eligibility, timing, and program fit.
