Snowplow is the customer context infrastructure for agentic analytics and real-time AI agent decisioning.
See why thousands of data and engineering teams trust Snowplow to deliver governed, high-fidelity behavioral data, powering both analytics in the warehouse and real-time context for AI agents.
Give your AI agents and copilots the digital user context they need to act intelligently. Snowplow delivers validated, real-time behavioral context directly into your agentic applications. No black boxes, no third-party dependencies.
Stream enriched digital user context and behavioral attributes to AI agents in real time
Integrate with LangChain, Bedrock, Vertex AI, Vercel, and more
Ground AI agent responses in high quality, governed customer data
Move beyond legacy digital analytics tools designed for a different era. Snowplow delivers validated, enriched event-level data in real time to your warehouse, lake, or stream, giving you the flexibility to compose any analytics use case without being locked into vendor schemas or black box modeling.
Define and track custom events with your own flexible, validated schemas
Stream digital user behavioral data to your data platform in real time, not batch windows
Distinguish AI agent behavior from human visitors so you can model and optimize for both
From gaming to retail, the world’s most advanced product and data teams trust Snowplow to build smarter systems with precise behavioral data — helping them ship faster, personalize deeper, and differentiate where it matters most.
"Our previous digital analytics tool was very limited for us. We couldn't fetch the data easily; we couldn't send custom identifiers, and there were GDPR concerns. Most importantly, we couldn't integrate it with our other data sources to get a full picture of player behavior, from marketing websites to in-game actions."
"With richer data at our fingertips, we’re able to optimize marketing spend and drive higher ROI across our digital channels. It’s been a pivotal part of our analytics evolution, allowing us to better serve our customers and drive innovation across the business."
"We were previously using a mix of in-house and third-party tools that were expensive and difficult to use. We like Snowplow’s open and transparent approach that’s built on existing technologies we’re familiar with. And it helps us keep our data within our own walls instead of sending it to a vendor server."
"The concept is to consolidate on a select set of tools and have the best-of-breed tool for each piece of the puzzle. By choosing the best-of-breed tool for each component, we've created enough flexibility to build any use case we want, while also enabling more centralized data collection and data processing."
"At some point, you will reach a certain performance plateau in terms of what you can optimize if you have batch features... That's why we started looking into solutions that we can use that don't require us to rebuild the whole infrastructure for ourselves. Because we are aware that this is quite cumbersome. And it takes quite some engineering effort to get this into a production stable state."
With Snowplow, you always know what data is collected, where it’s stored, and how it’s used. Customize, audit, and govern every event to meet your privacy requirements.
From success stories and architecture deep dives to live events and AI trends — explore resources to help you design smarter data products and stay ahead of what’s next.
Browse our Latest Blog PostsWhether you’re modernizing your customer data infrastructure or building AI-powered applications, Snowplow helps eliminate engineering complexity so you can focus on delivering smarter customer experiences.
