Snackology | Bill Kuchman | Substack

Ritz Drizzled Minis unite salty and sweet in a tiny snack

Available in both Fudge and Caramel, the elevated crackers should make your snacking decisions much simpler.

Jan 15 • Bill Kuchman

Is the secret of Cap’n Crunch’s Mystery Crunch hiding in plain sight?

There aren’t any Crunch Berries in this cereal ... or are there?

Jan 11 • Bill Kuchman

Are Confetti Cheerios going to throw a party in your mouth?

General Mills is kicking off the new year with a fun-filled new take on Frosted Cheerios.

Jan 8 • Bill Kuchman

Reese’s PB&J Filled Pretzels might be my new favorite snack

Adding the taste of strawberry jelly to the classic peanut butter-filled pretzel is a brilliant move.

Jan 6 • Bill Kuchman

Follow your nose to Cocoa Loops and Froot Loops Glazed Blueberry Donut Holes

What happens when Froot Loops go beyond the two key components — fruit flavor and loop shape — that have made them a breakfast classic?

Jan 5 • Bill Kuchman

Snackology

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