With elegant, to-the-point exit-intent popups, you can target visitors who are about to leave your site and show the right message that will convince them to stay and take action.<\/p>\n\n\n\n
When used correctly, exit-intent popups can help you:<\/p>\n\n\n\n
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- Grow your email list;<\/li>\n\n\n\n
- Get more orders;<\/li>\n\n\n\n
- Increase order size;<\/li>\n\n\n\n
- Collect feedback;<\/li>\n\n\n\n
- And much more.<\/li>\n<\/ul>\n\n\n\n
Here are seven different ways to use exit-intent popups to get you started\u2014with examples and templates you can easily copy for your brand.<\/p>\n\n\n\n
<\/div>\n\n\n\nExit-Intent Popup Examples<\/strong><\/h2>\n\n\n\n
What Is Exit-Intent?<\/a><\/p>\n\n\n\n
1. Turn Abandoning Visitors into Subscribers<\/a><\/p>\n\n\n\n
2. Prevent Cart Abandonment<\/a><\/p>\n\n\n\n
3. Offer an Incentive (to Some Visitors)<\/a><\/p>\n\n\n\n
4. Remind Benefits<\/a><\/p>\n\n\n\n
5. Recommend Alternative Products<\/a><\/p>\n\n\n\n
6. Handle Common Objections to Buying<\/a><\/p>\n\n\n\n
7. Collect Visitor Feedback<\/a><\/p>\n\n\n\n
What Is Exit-Intent?<\/strong><\/h2>\n\n\n\n
Exit-intent is a technology that detects when a visitor\u2019s cursor moves outside the browser window.<\/p>\n\n\n\n
Since this action hints at the intent to leave a website, many marketers use this sweet moment as the last attempt to persuade visitors with a popup.<\/p>\n\n\n\n
But there\u2019s a caveat: Exit-intent popups often come across as annoying\u2014simply because marketers overuse them.<\/p>\n\n\n\n
The key to creating exit-intent popups that don\u2019t bother your prospects is to stay relevant for each visitor group.<\/p>\n\n\n\n
For example, a first-time visitor who\u2019s abandoning your homepage is at a different stage of the buyer\u2019s journey<\/a> compared to a returning customer who has $100-worth items in their cart.<\/p>\n\n\n\n
If you want to keep your exit-intent messages relevant, personalized, and unintrusive, combine this technology with other targeting options available in your popup builder.<\/p>\n\n\n\n
Let\u2019s take a look at seven ways to do that.<\/p>\n\n\n\n
1. Turn Abandoning Visitors into Subscribers<\/strong><\/h2>\n\n\n\n
Asking for an email address when someone is about to leave your website is nothing new.<\/p>\n\n\n\n
What I suggest here is to add more context to your email popups<\/a> to make them relevant to the abandoning visitor, rather than show the same popup to everybody.<\/p>\n\n\n\n
One way to achieve this is to use page-level targeting for your exit popups. <\/p>\n\n\n\n
For example, if a visitor is about to leave one of your product pages<\/a>, they\u2019re likely interested in your store but unsure about that product\u2019s fit, quality, or price. Here\u2019s how you can grab their attention and turn them into email subscribers<\/a>:<\/p>\n\n\n\n
![\"Newsletter](\"http:\/\/sleeknote.com\/wp-content\/uploads\/2024\/05\/image14-3-1024x605.png\")
<\/figure>\n\n\n\nNow, if someone is browsing coffeemakers, they\u2019re likely interested in coffee equipment, beans, and such. With an exit popup that only shows on specific product pages, you can make your email list more attractive to the abandoning visitor with a promise to notify them when they can buy these products for a lower price. It\u2019s a much more compelling offer than \u201cjoin our weekly newsletter.\u201d<\/p>\n\n\n\n
If you want to personalize this popup further, you can use a merge tag<\/a> and update your popup copy<\/a> automatically based on the product or category name the visitor is browsing:<\/p>\n\n\n\n
![\"merge](\"http:\/\/sleeknote.com\/wp-content\/uploads\/2024\/05\/image5-4.png\")
<\/figure>\n\n\n\nWith this type of exit popup, you\u2019ll disturb much fewer visitors and get more subscribers who\u2019re looking forward to hearing about your offers.<\/p>\n\n\n\n
Remember, quality over quantity.<\/p>\n\n\n\n
2. Prevent Cart Abandonment<\/strong><\/h2>\n\n\n\n
Cart abandonment popups<\/a> are the most common use cases of exit intent.<\/p>\n\n\n\n
Just because you cover the exits doesn\u2019t mean that visitors will magically stop leaving your site, though. Your popup\u2019s offer, design<\/a>, and copy play a big role in persuading shoppers to stay.<\/p>\n\n\n\n
If you\u2019re already offering welcome discounts on your store, the exit-intent position is a great place to reiterate your offer. For instance, you may have a site-wide welcome slide-in that looks like this:<\/p>\n\n\n\n
![\"prevent](\"http:\/\/sleeknote.com\/wp-content\/uploads\/2024\/05\/image4-4.png\")
<\/figure>\n\n\n\nFor exit-intent, you can slightly adjust your copy to make it fit the context and drive urgency, like this:<\/p>\n\n\n\n
![\"complete](\"http:\/\/sleeknote.com\/wp-content\/uploads\/2024\/05\/image7-4.png\")
<\/figure>\n\n\n\nThis way, you\u2019ll get more leads for your email list that you\u2019d otherwise lose. Plus, you\u2019ll give visitors a reason to stay and place an order.<\/p>\n\n\n\n
And what if you\u2019re not currently running any offers on your site? That takes me to my next point.<\/p>\n\n\n\n
3. Offer an Incentive (to Some Visitors)<\/strong><\/h2>\n\n\n\n
If you don\u2019t want to discount your products for exiting visitors, I completely get you. Discount codes can hurt your profit margins and reduce your products\u2019 perceived value<\/a>.<\/p>\n\n\n\n
Whatever your incentive is (a free product, shipping, or small discount), my suggestion is to offer it only to a portion of your visitors.<\/p>\n\n\n\n
Not just any portion, though. Incentivize warmer leads\u2014the serious shoppers\u2014to complete their purchase. <\/p>\n\n\n\n
A valid indicator of buying intent in e-commerce is basket value. So consider offering, for example, free shipping to orders over a certain basket value and use exit-intent popups to remind shoppers they\u2019re missing out on this opportunity.<\/p>\n\n\n\n
If a visitor has, say, $50 in their cart and decide to leave your store, they can see this exit popup:<\/p>\n\n\n\n
![\"exit](\"http:\/\/sleeknote.com\/wp-content\/uploads\/2024\/05\/image8-4.png\")
<\/figure>\n\n\n\nWhereas another shopper with only $30 doesn\u2019t yet qualify for your offer and sees this popup instead:<\/p>\n\n\n\n
![\"spend](\"http:\/\/sleeknote.com\/wp-content\/uploads\/2024\/05\/image1-7.png\")
<\/figure>\n\n\n\nBy reminding the second group of visitors what they\u2019re missing out on, you won\u2019t only recover an (almost) abandoned cart, but you\u2019ll also make them spend more and increase average order value<\/a>.<\/p>\n\n\n\n
4. Remind Benefits<\/strong><\/h2>\n\n\n\n
So far I assumed you\u2019re willing to spend money to make money. Meaning, you\u2019re okay with taking a small dent into your revenue to get more visitors to stay on your site and keep shopping.<\/p>\n\n\n\n
What if you\u2019re not?<\/p>\n\n\n\n
The good news is, you don\u2019t necessarily have to offer anything extra to convince abandoning visitors. You can use exit-intent popups to remind shoppers what they\u2019re about to miss out on.<\/p>\n\n\n\n
Do you have a solid return policy<\/a>, a bulletproof satisfaction guarantee<\/a>, unbeatable product quality, or fast delivery? Remind visitors of these additional benefits of shopping from your store.<\/p>\n\n\n\n
Three simple bullets often do wonders in this type of exit popup:<\/p>\n\n\n\n
![\"exit](\"http:\/\/sleeknote.com\/wp-content\/uploads\/2024\/05\/image3-6.png\")
<\/figure>\n\n\n\nIt\u2019s one thing to hear what makes your shop unique from you\u2014the store owner or marketer\u2014and another thing to hear it from your happy customers. In other words, if you want to take this exit-intent popup one step further, use your customers\u2019 words instead of marketing copy.<\/p>\n\n\n\n
Insert real screenshots of your top customer testimonials<\/a> or embed your Trustpilot reviews<\/a> into your popups to add credibility and social proof<\/a> to your claims:<\/p>\n\n\n\n
![\"exit](\"http:\/\/sleeknote.com\/wp-content\/uploads\/2024\/05\/image12-3.png\")
<\/figure>\n\n\n\nNow your existing customers will help convince on-the-fence visitors to stay on the website and choose your store over others.<\/p>\n\n\n\n
Zero dollars spent. Lots of potentially lost revenue recovered.<\/p>\n\n\n\n
5. Recommend Alternative Products<\/strong><\/h2>\n\n\n\n
There are hundreds of reasons why a visitor might be leaving their cart behind or abandoning a product page without taking action.<\/p>\n\n\n\n
If you\u2019re offering seamless website navigation<\/a>, using trust badges<\/a>, providing multiple payment options, you\u2019re already taking measures to prevent cart abandonment. <\/p>\n\n\n\n
But it\u2019s not always your website itself that\u2019s causing friction. Maybe that specific product isn\u2019t right for the visitor or the price is higher than they expected.<\/p>\n\n\n\n
In either case, there\u2019s a perfect opportunity here to guide shoppers back to your store and that\u2019s by recommending alternative products when they\u2019re about to leave your site.<\/p>\n\n\n\n
Let me illustrate with an example. Say, a visitor is browsing bags and then decides to leave the page. You could (a) offer them a discount or (b) guide them towards what\u2019s already on sale<\/strong>:<\/p>\n\n\n\n
![\"exit](\"http:\/\/sleeknote.com\/wp-content\/uploads\/2024\/05\/image9-4.png\")
<\/figure>\n\n\n\nIf they\u2019re shopping for bags, chances are, they\u2019re also interested\u2014if not more interested\u2014in bags at a discounted price. An exit popup like this draws more visitors to your sale<\/a> and stops abandoning shoppers without hurting your profits.<\/p>\n\n\n\n
If you don\u2019t have a sale section on your store, you can recommend products<\/a> directly in your exit-intent popup, instead:<\/p>\n\n\n\n
![\"exit](\"http:\/\/sleeknote.com\/wp-content\/uploads\/2024\/05\/image6-4.png\")
<\/figure>\n\n\n\nWith a product recommendation popup<\/a> that shows on exit-intent, you can redirect abandoning visitors\u2019 attention to your bestsellers and help them keep shopping with one click.<\/p>\n\n\n\n
6. Handle Common Objections to Buying<\/strong><\/h2>\n\n\n\n
It\u2019s not the same thing when someone visits your homepage and decides to leave immediately because you\u2019re not a good match, compared to when they add products to their cart and then <\/em>decide to leave.<\/p>\n\n\n\n
In the second scenario, there\u2019s clearly something stopping them from placing an order. With an exit-intent popup, you can address and <\/em>solve this pressing issue before it causes visitors to leave for good.<\/p>\n\n\n\n
A simple contact form that shows at the right time works especially well if you\u2019re selling subscriptions, high-priced products, or items with a longer buying cycle:<\/p>\n\n\n\n
![\"exit](\"http:\/\/sleeknote.com\/wp-content\/uploads\/2024\/05\/image2-7.png\")
<\/figure>\n\n\n\nWhile this popup offers a helping hand at the right time, it requires you to be ready to answer questions. It doesn\u2019t handle the objections right away<\/em>, either.<\/p>\n\n\n\n
An even better example you can follow, then, is this one:<\/p>\n\n\n\n
![\"exit](\"http:\/\/sleeknote.com\/wp-content\/uploads\/2024\/05\/image11.gif\")
<\/figure>\n\n\n\nA short, pre-recorded video that handles the common customer objections about your products, delivery, or returns, and shows when shoppers are about to leave your site.<\/p>\n\n\n\n
What\u2019s better, you can set the first popup to run during working hours, and schedule<\/a> the second popup to show only when you\u2019re away.<\/p>\n\n\n\n
It\u2019s personal, efficient, and, best of all, it costs nothing.<\/p>\n\n\n\n
7. Collect Visitor Feedback<\/strong><\/h2>\n\n\n\n
No matter how many initiatives you take, you won\u2019t convert all abandoning visitors into buyers, that\u2019s a given. But at least, you can make the most out of the situation.<\/p>\n\n\n\n
If you have pages with high bounce rates or if your cart abandonment rates are higher than average<\/a>, there\u2019s no better way to learn the reason than to ask people who are leaving your site.<\/p>\n\n\n\n
Didn\u2019t they trust your website? Couldn\u2019t they find what they were looking for? Or did they quickly want to check their delivery status or see if you have a certain product in stock?<\/p>\n\n\n\n
All it takes is a simple survey popup with radio buttons, asking how you can improve your store, like this:<\/p>\n\n\n\n
![\"exit](\"http:\/\/sleeknote.com\/wp-content\/uploads\/2024\/05\/image10-3.png\")
<\/figure>\n\n\n\nWhile the above form is ideal for new visitors or top-of-the-funnel prospects, you may need to get more detailed feedback<\/a> from people who are deeper in your sales funnel<\/a>, abandoning, for example, your checkout or pricing pages. <\/p>\n\n\n\n
![\"exit](\"http:\/\/sleeknote.com\/wp-content\/uploads\/2024\/05\/image13.gif\")
<\/figure>\n\n\n\n