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Assessing Risk in Entering New Markets
Your leadership team wants to know what’s next: how will you grow revenue and increase product adoption? You must balance business objectives, product…
Sep 25, 2025
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Steve Johnson
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Stop Asking for Features: Start Hunting for Problems
Customers are terrible at suggesting features but brilliant at revealing problems.
Sep 25, 2025
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Steve Johnson
Is it time to sunset your product?
How to Gracefully Say Goodbye
Aug 27, 2025
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Steve Johnson
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The ROI of Investing in Product Management
Sadly, only 21% of product managers have been trained in the practices of product management.
Aug 26, 2025
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Steve Johnson
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I hate green screen
How to use OBS to look like a pro in virtual meetings
Jun 5, 2025
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Steve Johnson
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Create a Feature-free Roadmap
Your roadmap is a plan, not a commitment
Feb 20, 2020
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Steve Johnson
Competitive Battle Cards
A key part of your product playbook is the competitive battle card or “kill” sheet.
Jan 29, 2020
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Steve Johnson
ASPIRE to your Capabilities
Before you start running the financials, ask yourself, “Is this product idea a good fit for my organization?”
Jan 15, 2020
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Steve Johnson
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Steve on managing products
Key articles on modern methods in product management and marketing. Get more from my Medium channel at https://medium.com/@sjohnson717
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