{"id":60873,"date":"2025-07-01T15:39:38","date_gmt":"2025-07-01T12:39:38","guid":{"rendered":"https:\/\/simucube.com\/?page_id=60873"},"modified":"2025-08-15T08:39:02","modified_gmt":"2025-08-15T05:39:02","slug":"sustainability","status":"publish","type":"page","link":"https:\/\/simucube.com\/sustainability\/","title":{"rendered":"Sustainability efforts: key highlights 2024"},"content":{"rendered":"\n\t<section class=\"section\" id=\"section_1842693531\">\n\t\t<div class=\"section-bg fill\" >\n\t\t\t\t\t\t\t\t\t<div class=\"section-bg-overlay absolute fill\"><\/div>\n\t\t\t\n\n\t\t<\/div>\n\n\t\t\n\n\t\t<div class=\"section-content relative\">\n\t\t\t\n\t<div id=\"gap-1219323481\" class=\"gap-element clearfix\" style=\"display:block; height:auto;\">\n\t\t\n<style>\n#gap-1219323481 {\n  padding-top: 60px;\n}\n<\/style>\n\t<\/div>\n\t\n\t<div id=\"text-1861326336\" class=\"text\">\n\t\t\n<h1>Sustainability efforts: key highlights 2024<\/h1>\n\t\t\n<style>\n#text-1861326336 {\n  font-size: 1.75rem;\n  text-align: center;\n}\n<\/style>\n\t<\/div>\n\t\n<div class=\"row\"  id=\"row-920104406\">\n\n\t<div id=\"col-1139209044\" class=\"col small-12 large-12\"  >\n\t\t\t\t<div class=\"col-inner\"  >\n\t\t\t\n\t\t\t\n<p>At Simucube, we are committed to the continuous improvement of our operations with sustainability in mind. Sustainability means meeting today\u2019s needs without harming the future. It supports long-term progress while protecting resources for future generations. At Simucube, a cross-functional team coordinates our sustainability actions, while the company steering group oversees our sustainability goals. In 2024, we focused on increasing understanding of the current situation and laying the foundations for our work based on the three pillars of sustainability \u2014 Environment, Social and Economic. These pillars were first introduced by <a href=\"https:\/\/unity.edu\/distance-education-blogs\/what-are-esg-metrics\/\">United Nations<\/a> in 2004.<\/p>\n\t<div id=\"gap-239559113\" class=\"gap-element clearfix\" style=\"display:block; height:auto;\">\n\t\t\n<style>\n#gap-239559113 {\n  padding-top: 30px;\n}\n<\/style>\n\t<\/div>\n\t\n\n  <div class=\"banner has-hover\" id=\"banner-1346110198\">\n          <div class=\"banner-inner fill\">\n        <div class=\"banner-bg fill\" >\n            <img decoding=\"async\" width=\"1558\" height=\"680\" src=\"https:\/\/simucube.com\/app\/uploads\/2025\/08\/Three-pillars-of-sustainability-1-1.webp\" class=\"bg attachment-original size-original\" alt=\"sustainability\" \/>                                    \n                    <\/div>\n\t\t\n        <div class=\"banner-layers container\">\n            <div class=\"fill banner-link\"><\/div>            \n        <\/div>\n      <\/div>\n\n              <div class=\"height-fix is-invisible\"><img decoding=\"async\" width=\"1558\" height=\"680\" src=\"https:\/\/simucube.com\/app\/uploads\/2025\/08\/Three-pillars-of-sustainability-1-1.webp\" class=\"attachment-original size-original\" alt=\"sustainability\" srcset=\"https:\/\/simucube.com\/app\/uploads\/2025\/08\/Three-pillars-of-sustainability-1-1.webp 1558w, https:\/\/simucube.com\/app\/uploads\/2025\/08\/Three-pillars-of-sustainability-1-1-300x131.webp 300w, https:\/\/simucube.com\/app\/uploads\/2025\/08\/Three-pillars-of-sustainability-1-1-1024x447.webp 1024w, https:\/\/simucube.com\/app\/uploads\/2025\/08\/Three-pillars-of-sustainability-1-1-768x335.webp 768w, https:\/\/simucube.com\/app\/uploads\/2025\/08\/Three-pillars-of-sustainability-1-1-1536x670.webp 1536w, https:\/\/simucube.com\/app\/uploads\/2025\/08\/Three-pillars-of-sustainability-1-1-1000x436.webp 1000w\" sizes=\"(max-width: 1558px) 100vw, 1558px\" \/><\/div>\n              <\/div>\n\n\n\t<div id=\"text-1666857427\" class=\"text\">\n\t\t\n<p><em>(Image source: <a href=\"https:\/\/unity.edu\/distance-education-blogs\/what-are-esg-metrics\/\">United Nations)<\/a><\/em><\/p>\n\t\t\n<style>\n#text-1666857427 {\n  text-align: right;\n}\n<\/style>\n\t<\/div>\n\t\n\t<div id=\"text-435742384\" class=\"text alt collapse\">\n\t\t\n<h2><span lang=\"EN-US\">Environmental sustainability<\/span><\/h2>\n\t\t\n<style>\n#text-435742384 {\n  font-size: 1.75rem;\n}\n<\/style>\n\t<\/div>\n\t\n\t<div id=\"gap-662422121\" class=\"gap-element clearfix\" style=\"display:block; height:auto;\">\n\t\t\n<style>\n#gap-662422121 {\n  padding-top: 30px;\n}\n<\/style>\n\t<\/div>\n\t\n<p>For sim racing devices, the biggest environmental impacts come from manufacturing the devices and from shipping parts and final products. During 2024 at Simucube, we focused on understanding the current situation and setting goals for inbound logistics. While Simucube products are assembled in Estonia, Europe, certain components are sourced from China. This is primarily due to the manufacturing industry\u2019s transition to China over the past decades.<\/p>\n<p>The following <a href=\"https:\/\/www.instagram.com\/reel\/DH_VAtFNr3g\/?igsh=MW5yMm16c3VnYXpjcQ==\">video<\/a> demonstrates how Simucube products are manufactured.<\/p>\n<p>To better understand the environmental impact of inbound transportation at Simucube, we calculated the average CO\u2082 emissions per kilogram of goods transported based on our logistics data. The results showed a significant difference: sea freight generates approximately 0.14 kg of CO\u2082 per kilogram, whereas air freight produces around 5.82 kg. This means air transport emits about 42 times more CO\u2082 for the same cargo weight. To reduce the footprint, we have decided to prioritize sea freight as much as possible and have set goals for the volume of sea freight we aim for. Although it takes longer, careful planning allows us to stay efficient while cutting emissions significantly.<\/p>\n\t<div id=\"text-833532687\" class=\"text alt collapse\">\n\t\t\n<p>Carbon emissions for each kilogram of cargo (Source: <em><a href=\"https:\/\/tkl.se\/en\/sustainability\/together-we-can-make-a-change-environmental-report-from-tkl-logistics\/\">TLK Logistics<\/a>)<\/em><br \/>\n\t\t\n<style>\n#text-833532687 {\n  font-size: 1rem;\n  text-align: center;\n}\n@media (min-width:550px) {\n  #text-833532687 {\n    font-size: 1.75rem;\n  }\n}\n<\/style>\n\t<\/div>\n\t\n\n  <div class=\"banner has-hover\" id=\"banner-1472564961\">\n          <div class=\"banner-inner fill\">\n        <div class=\"banner-bg fill\" >\n            <img decoding=\"async\" width=\"1653\" height=\"961\" src=\"https:\/\/simucube.com\/app\/uploads\/2025\/08\/CO2-Kg-per-kilogram-cargo.webp\" class=\"bg attachment-original size-original\" alt=\"sustainability\" \/>                                    \n\t<div class=\"is-border\"\n\t\tstyle=\"border-width:0px 0px 0px 0px;\">\n\t<\/div>\n                    <\/div>\n\t\t\n        <div class=\"banner-layers container\">\n            <div class=\"fill banner-link\"><\/div>            \n        <\/div>\n      <\/div>\n\n              <div class=\"height-fix is-invisible\"><img decoding=\"async\" width=\"1653\" height=\"961\" src=\"https:\/\/simucube.com\/app\/uploads\/2025\/08\/CO2-Kg-per-kilogram-cargo.webp\" class=\"attachment-original size-original\" alt=\"sustainability\" srcset=\"https:\/\/simucube.com\/app\/uploads\/2025\/08\/CO2-Kg-per-kilogram-cargo.webp 1653w, https:\/\/simucube.com\/app\/uploads\/2025\/08\/CO2-Kg-per-kilogram-cargo-300x174.webp 300w, https:\/\/simucube.com\/app\/uploads\/2025\/08\/CO2-Kg-per-kilogram-cargo-1024x595.webp 1024w, https:\/\/simucube.com\/app\/uploads\/2025\/08\/CO2-Kg-per-kilogram-cargo-768x446.webp 768w, https:\/\/simucube.com\/app\/uploads\/2025\/08\/CO2-Kg-per-kilogram-cargo-1536x893.webp 1536w, https:\/\/simucube.com\/app\/uploads\/2025\/08\/CO2-Kg-per-kilogram-cargo-1000x581.webp 1000w\" sizes=\"(max-width: 1653px) 100vw, 1653px\" \/><\/div>\n            \n<style>\n#banner-1472564961 .banner-bg img {\n  object-position: 36% 47%;\n}\n<\/style>\n  <\/div>\n\n\n\t<div id=\"gap-1167800115\" class=\"gap-element clearfix\" style=\"display:block; height:auto;\">\n\t\t\n<style>\n#gap-1167800115 {\n  padding-top: 30px;\n}\n<\/style>\n\t<\/div>\n\t\n<p>We also wanted to understand and educate the whole company about the environmental impact of aluminium. Aluminium is the main material of Simucube products due to its sustainability and performance advantages \u2014 it\u2019s lightweight, strong, and resistant to corrosion, which extends products\u2019 lifespan. It\u2019s 100% recyclable at the end of the product\u2019s lifecycle, and offers safe, non-toxic, and customizable design options. Despite these benefits, we also recognize that aluminium production using coal can result in up to 20 kg of CO\u2082 emissions per kilogram. Understanding this significant environmental impact helps us actively track related metrics and pursue further emission reductions, process optimization, and waste minimization to support our sustainability objectives.<\/p>\n\t<div id=\"text-3620360834\" class=\"text alt collapse\">\n\t\t\n<h2><span lang=\"EN-US\">Social sustainability<\/span><\/h2>\n\t\t\n<style>\n#text-3620360834 {\n  font-size: 1.75rem;\n}\n<\/style>\n\t<\/div>\n\t\n\t<div id=\"gap-1883257957\" class=\"gap-element clearfix\" style=\"display:block; height:auto;\">\n\t\t\n<style>\n#gap-1883257957 {\n  padding-top: 30px;\n}\n<\/style>\n\t<\/div>\n\t\n<p>In 2024, we at Simucube had a notable year in social sustainability, as we were awarded the \u201cHumanPower24\u201d title for the most human-centric workplace in Finland among companies with fewer than 250 employees. One of the key reasons we were recognized is our strong workplace culture, where we frequently engage in meaningful interactions and feel a strong connection with each other.<\/p>\n<p><em>&#8220;Social impact starts with our people\u201d<\/em> says Tiina Knight, Head of People &amp; Culture at Simucube.<em> \u201cWe\u2019re committed to actively improving by addressing challenges and building a workplace where people and growth go hand in hand.&#8221;<\/em><\/p>\n<p>Social sustainability topics we have worked on in 2024 include implementing an anonymous recruitment process and promoting equal opportunities, fairness, objectivity, and diversity within our team. By anonymizing applications, we want to overcome any unconscious biases in recruitment and identify talent that might otherwise be overlooked. We are continually working to improve this process.<\/p>\n<p>In the 2024 strategic year, we hired 13 new employees, and candidate feedback was overwhelmingly positive. Our team became more diverse across gender, age, and background. By the end of March 2025, the share of international employees had risen to 11%. These international team members are currently contributing to our R&amp;D and Commercial departments.<\/p>\n\t<div id=\"text-2938838700\" class=\"text alt collapse\">\n\t\t\n<p>Simucube\u2019s employee distribution 2021-2025 (Source: Simucube)<br \/>\n\t\t\n<style>\n#text-2938838700 {\n  font-size: 1rem;\n  text-align: center;\n}\n@media (min-width:550px) {\n  #text-2938838700 {\n    font-size: 1.75rem;\n  }\n}\n<\/style>\n\t<\/div>\n\t\n\n  <div class=\"banner has-hover\" id=\"banner-1815498706\">\n          <div class=\"banner-inner fill\">\n        <div class=\"banner-bg fill\" >\n            <img decoding=\"async\" width=\"1653\" height=\"959\" src=\"https:\/\/simucube.com\/app\/uploads\/2025\/08\/international-employees-1.webp\" class=\"bg attachment-original size-original\" alt=\"sustainability\" \/>                                    \n\t<div class=\"is-border\"\n\t\tstyle=\"border-width:0px 0px 0px 0px;\">\n\t<\/div>\n                    <\/div>\n\t\t\n        <div class=\"banner-layers container\">\n            <div class=\"fill banner-link\"><\/div>            \n        <\/div>\n      <\/div>\n\n              <div class=\"height-fix is-invisible\"><img decoding=\"async\" width=\"1653\" height=\"959\" src=\"https:\/\/simucube.com\/app\/uploads\/2025\/08\/international-employees-1.webp\" class=\"attachment-original size-original\" alt=\"sustainability\" srcset=\"https:\/\/simucube.com\/app\/uploads\/2025\/08\/international-employees-1.webp 1653w, https:\/\/simucube.com\/app\/uploads\/2025\/08\/international-employees-1-300x174.webp 300w, https:\/\/simucube.com\/app\/uploads\/2025\/08\/international-employees-1-1024x594.webp 1024w, https:\/\/simucube.com\/app\/uploads\/2025\/08\/international-employees-1-768x446.webp 768w, https:\/\/simucube.com\/app\/uploads\/2025\/08\/international-employees-1-1536x891.webp 1536w, https:\/\/simucube.com\/app\/uploads\/2025\/08\/international-employees-1-1000x580.webp 1000w\" sizes=\"(max-width: 1653px) 100vw, 1653px\" \/><\/div>\n            \n<style>\n#banner-1815498706 .banner-bg img {\n  object-position: 51% 37%;\n}\n<\/style>\n  <\/div>\n\n\n\t<div id=\"gap-628648916\" class=\"gap-element clearfix\" style=\"display:block; height:auto;\">\n\t\t\n<style>\n#gap-628648916 {\n  padding-top: 30px;\n}\n<\/style>\n\t<\/div>\n\t\n<p>On average, women represent about one-third of the workforce in technology-related fields <em>(&#8220;Women In Tech Report 2024,&#8221; <\/em><a href=\"https:\/\/www.womentech.net\/women-in-tech-stats\"><em>Skillsoft<\/em><\/a><em>)<\/em>. At Simucube, we have 20% female employees, which shows there is still room for improvement in this area. We keep track of diversity metrics for job applicants and monitor what percentage of diverse candidates move through the recruitment pipeline. We aim to keep getting better by solving problems and making Simucube a place where people and the company grow together.<\/p>\n\t<div id=\"text-3405835326\" class=\"text alt collapse\">\n\t\t\n<h1><span lang=\"EN-US\">Economic sustainability<\/span><\/h1>\n\t\t\n<style>\n#text-3405835326 {\n  font-size: 1.75rem;\n}\n<\/style>\n\t<\/div>\n\t\n\t<div id=\"gap-828333457\" class=\"gap-element clearfix\" style=\"display:block; height:auto;\">\n\t\t\n<style>\n#gap-828333457 {\n  padding-top: 30px;\n}\n<\/style>\n\t<\/div>\n\t\n<p>At Simucube, economic sustainability means achieving long-term profitability and growth while acting responsibly towards people, society, and the environment. We are committed to building a resilient and competitive business that delivers consistent financial performance, creates value for stakeholders, and contributes positively to the economy.<\/p>\n<p>As part of our ongoing efforts toward sustainability throughout the value chain, we at Simucube formulated and released our Code of Conduct in 2024, outlining the key values we uphold. This code communicates our standards, emphasizing responsible decision-making, accountability, and ethical business practices.<\/p>\n<p>The code of conduct aims to foster a trustworthy and respectful workplace and establish strong, transparent partnerships. After its release, we reached out to key suppliers to ensure they align with these same values and standards. The Code of Conduct is publicly available on our<a href=\"https:\/\/simucube.com\/code-of-conduct\/\"> website<\/a>.<\/p>\n<p>We pay all corporate income taxes in Finland, where our headquarters is located. Additionally, we meet our VAT and sales tax obligations in every country where we operate, in accordance with applicable local laws and international tax regulations.<\/p>\n<p>We at Simucube aim to remain proactive in responding to tax requirements. As part of being an economically sustainable company, we continuously evaluate and develop our accounting systems in collaboration with specialists to ensure compliance with evolving regulations.<\/p>\n\t<div id=\"gap-577521653\" class=\"gap-element clearfix\" style=\"display:block; height:auto;\">\n\t\t\n<style>\n#gap-577521653 {\n  padding-top: 30px;\n}\n<\/style>\n\t<\/div>\n\t\n\n  <div class=\"banner has-hover\" id=\"banner-66942818\">\n          <div class=\"banner-inner fill\">\n        <div class=\"banner-bg fill\" >\n            <img decoding=\"async\" width=\"1080\" height=\"1080\" src=\"https:\/\/simucube.com\/app\/uploads\/2025\/08\/Frame-294-2.webp\" class=\"bg attachment-original size-original\" alt=\"Simucube sustainability\" \/>                                    \n\t<div class=\"is-border\"\n\t\tstyle=\"border-width:0px 0px 0px 0px;\">\n\t<\/div>\n                    <\/div>\n\t\t\n        <div class=\"banner-layers container\">\n            <div class=\"fill banner-link\"><\/div>            \n        <\/div>\n      <\/div>\n\n            \n<style>\n#banner-66942818 {\n  padding-top: 56.25%;\n}\n#banner-66942818 .banner-bg img {\n  object-position: 32% 73%;\n}\n<\/style>\n  <\/div>\n\n\n\t<div id=\"gap-401030064\" class=\"gap-element clearfix\" style=\"display:block; height:auto;\">\n\t\t\n<style>\n#gap-401030064 {\n  padding-top: 30px;\n}\n<\/style>\n\t<\/div>\n\t\n\t<div id=\"text-1761405800\" class=\"text alt collapse\">\n\t\t\n<h2><span lang=\"EN-US\">What\u2019s next?<\/span><\/h2>\n\t\t\n<style>\n#text-1761405800 {\n  font-size: 1.75rem;\n}\n<\/style>\n\t<\/div>\n\t\n\t<div id=\"gap-584622206\" class=\"gap-element clearfix\" style=\"display:block; height:auto;\">\n\t\t\n<style>\n#gap-584622206 {\n  padding-top: 30px;\n}\n<\/style>\n\t<\/div>\n\t\n<p>Moving forward, we will continue with our sustainability efforts. Sustainability initiatives for 2025 include, for example, promotion of refurbished products in order to give products a second life, and efforts that help enhance recycling. The plan includes efforts for optimizing sea freight, improving recruitment process further to promote greater diversity within the Simucube team, and increasing internal transparency to advance trust and the overall employee experience. By aligning economic goals with sustainability principles, we strive to ensure the long-term viability of our business while supporting the transition toward a more sustainable global economy.<\/p>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\n\t\n<\/div>\n\t\t<\/div>\n\n\t\t\n<style>\n#section_1842693531 {\n  padding-top: 30px;\n  padding-bottom: 30px;\n  background-color: #02232b;\n}\n#section_1842693531 .section-bg-overlay {\n  background-color: rgb(238, 238, 238);\n}\n<\/style>\n\t<\/section>\n\t\n\t<div id=\"gap-337230597\" class=\"gap-element clearfix\" style=\"display:block; height:auto;\">\n\t\t\n<style>\n#gap-337230597 {\n  padding-top: 30px;\n}\n<\/style>\n\t<\/div>\n\t\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":9141,"featured_media":62280,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"page-blank.php","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"class_list":["post-60873","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Sustainability efforts: key highlights 2024 | Simucube<\/title>\n<meta name=\"description\" content=\"At Simucube, we\u2019re committed to continuously improving our operations with sustainability in mind. 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