David Mead is bringing humanity back to work. He is the author of Lead With (un)Common Sense, his new book that distills the simple, human traits shared by leaders people choose to follow. Since 2009, David has worked with over 300 companies in 23 countries. In that time, he has discovered a pattern present with every leader worth following.

David worked with Simon Sinek from 2009 to 2019. In 2017, he co-authored the best-selling book Find Your WHY with Peter Docker and Simon Sinek.

Since 2019, David has focused on helping leaders put those human traits into practice through what he calls (un)Common Sense™ Leadership. He shares a simple framework you can draw on a napkin that allows each of us to lead and influence others with genuine humanity, no matter our role or title.

The result is higher performance, innovation, collaboration, retention and, importantly, well-being.

Simon Sinek is an optimist. He teaches leaders and organizations how to inspire people. From members of Congress to foreign ambassadors, from small businesses to corporations like Microsoft and 3M, from Hollywood to the Pentagon, he has presented his ideas about the power of why. He has written two books, Leaders Eat Last and Start With Why and is quoted frequently by national publications. Sinek also regularly shares 140 characters of inspiration on Twitter (@simonsinek).

Peter Docker was born in Sutton Coldfield, England in 1963. His first book, 'Find Your Why: A Practical Guide for Discovering Purpose for You and Your Team', co-authored with Simon Sinek and David Mead, was published in September 2017. Peter gets up every day inspired to enable people to be extraordinary so that they can do extraordinary things. Collaborating with Simon Sinek for over 7 years, he was a founding Igniter and Implementation Specialist on the Start With Why team, teaching leaders and companies how to use the concept of Why.

Peter's latest book, 'Leading from The Jumpseat: How to Create Extraordinary Opportunities by Handing Over Control', was published in October 2021.

Peter's commercial and industry experience has been at the most senior levels in sectors including oil & gas, construction, mining, pharmaceuticals, banking, television, film, media, manufacturing and services - across more than 90 countries. His career has spanned professional pilot; leading an aviation training and standards organisation; teaching post-graduates at an international college; and running multi-billion dollar procurement projects. A former Royal Air Force senior officer, he has been a Force Commander during combat flying operations and has seen service across the world. He is a seasoned crisis manager, a former international negotiator for the UK Government and executive coach.

A keynote speaker and facilitator, Peter presents around the world offering workshops and bespoke leadership programmes. He draws from his life experiences that range from being the pilot faced with crash landing a passenger jet with 140 people on board; being 'hunted' in the Borneo jungle while trying to survive; and many other leadership situations in which, at the time, he felt largely out of his depth.