AI User Research in Minutes, Not Weeks
Validate designs, test concepts, and optimize funnels with synthetic users that think, click, and react like your real audience. Get user insights before you spend weeks on gathering analytics data or five-figure on ads.
Research that fits how you already work
From first sketch to post-launch optimization - insights at every stage, without the wait.
Ship designs you're confident in
Upload your design and get usability scores, click maps, and friction analysis in minutes - for every client, every project, every iteration. Turn validation from a luxury line item into your standard workflow.
- Identify friction points and usability risks from design files
- Get click maps, task clarity scores, and navigation analysis
- Fix critical issues before sprint kickoff - not after launch
Everything you need to run a study in minutes
Six core tools that turn a design file into actionable research - no recruitment, no scheduling, no waiting.
Tech-savvy millennial
28–35 · Mobile
92%
match
Budget-conscious parent
36–44 · Desktop
87%
match
First-time buyer
22–28 · Mobile
74%
match
Your users - before you have users
Define who you're building for and Simfolk generates a panel of synthetic users that match your target audience. Set demographics, tech fluency, goals, and behavioral traits - then run any test against a crowd that thinks like your real customers.
- Build audience panels from demographics, behaviors, and psychographics
- Each synthetic user has consistent personality, biases, and decision patterns
- Reuse panels across tests for longitudinal consistency
Watch every click, hesitation, and wrong turn
Define a multi-step task and watch synthetic users attempt it. You'll see exactly where they succeed, where they stumble, and where they give up - with behavioral reasoning for every decision, not just a click coordinate.
- Step-by-step flow visualization with pass/friction/fail status
- Time-on-step and hesitation tracking at each waypoint
- Behavioral annotations explain why users got stuck, not just where
Target: 80%
Target: 90%
Target: 70%
Define success. Measure against it. Iterate.
Set the outcomes that matter - task completion, time-to-goal, comprehension, satisfaction - and track how synthetic users perform against your benchmarks. See which goals are met, which are missed, and what's blocking the gap.
- Set custom success criteria per task and audience segment
- Visual target vs. actual comparison for every goal
- Automatic flagging when performance drops below threshold
Usability
4.2
/ 5
Trust
3.8
/ 5
Loyalty
3.5
/ 5
Appearance
4.6
/ 5
Percentile Rank
72nd
vs. industry benchmark
Benchmarks your stakeholders actually trust
Get industry-standard SUPR-Q and SUPR usability scores calculated from synthetic session data. Measure usability, trust, loyalty, and appearance - then compare against industry percentiles to know exactly where you stand.
- Validated SUPR-Q scoring across all four dimensions
- Percentile ranking against industry benchmarks
- Track score trends across design iterations
Read what your users were actually thinking
Every synthetic session generates a full transcript - the user's inner monologue, each action they took, where they hesitated, and what confused them. It's like a think-aloud study, without the scheduling nightmare.
- Timestamped think-aloud transcript with action annotations
- Friction points auto-highlighted with severity tags
- Search and filter across all sessions for recurring themes
Executive Summary
Checkout flow tested with 24 synthetic users across 3 audience segments. Critical friction identified at payment step - 68% of users hesitated or abandoned.
Key Findings
Sessions
24
Issues
7
Score
3.8
From raw sessions to stakeholder-ready in one click
Simfolk automatically synthesizes your test sessions into a structured research report - executive summary, key findings, prioritized recommendations, and supporting data. Share it with your team, your client, or your board. No formatting required.
- Auto-generated executive summary and key findings
- Prioritized recommendations ranked by impact and effort
- One-click export - shareable link, PDF, or Notion embed
How It Works
Three steps to actionable user research. No recruiting, no scheduling, no waiting.
Define Your Audience
Describe your target users -- demographics, behaviors, tech literacy, context. Simfolk generates AI personas with realistic profiles that match your actual customer base.
- Set age, role, experience level
- Define behavioral traits and goals
- Create multiple audience segments
Set Up Your Test
Upload designs, prototypes, screenshots, or describe your concept in text. Choose your test type: usability testing, user interviews, A/B comparison, or accessibility audit.
- Works with Figma, images, or text descriptions
- Multiple test types in one platform
- Define tasks, scenarios, and questions
Get Results in Minutes
Receive actionable insights: usability scores, click maps, interview transcripts, friction analysis, and prioritized recommendations. Share with your team or export.
- SUS/SUPR-Q usability scores
- Step-by-step tester transcripts
- Exportable reports and click maps
What People Are Saying
Product leaders, designers, and founders on how synthetic user research changes the way they build.
“Our user testing has improved dramatically, it used to be slow and costly.”
“This will radically democratize access to qualitative research within companies.”
“This is a breakthrough for people wanting to validate an idea, look at how to solve a problem and accelerate the validation of hypotheses.”
“Finally a tool that simplifies workflows for PMs. Can't wait to see more of the product.”
Pricing
Start free. Scale as your research needs grow. One prevented rework cycle pays for a full year.
Free
Perfect for startup founders and solo builders
Get started with synthetic user research at zero cost.
- All research types
- 1 free test per month
- 1 audience
- 5 testers
Starter
Built for PMs and designers
For product teams running regular validation cycles.
- All research types
- 10 tests per month
- 20 audiences
- 100 testers
Pro
Scales across clients and projects
For agencies and growth teams running tests at scale.
- All research types
- 50 tests per month
- 100 audiences
- 500 testers
Frequently Asked Questions
How accurate are synthetic users compared to real ones?
Synthetic users are generated using advanced LLMs that model realistic human behaviors, cognitive biases, and decision-making patterns. Studies show synthetic user feedback aligns with human feedback over 90% of the time for usability testing. They work best for identifying friction points, usability issues, and design problems -- the same things traditional user testing catches.
How is this different from just asking ChatGPT?
Unlike a single LLM prompt, synthetic user research uses multi-agent architectures where multiple AI personas with distinct personality profiles interact with your designs independently. Each persona has unique demographics, behaviors, and cognitive traits. You get diverse, structured feedback with usability scores and transcripts -- not a single generic response.
What types of tests can I run?
You can run UX usability tests on designs and prototypes, user interviews for product discovery, A/B comparison tests between design variants, accessibility audits against WCAG 2.2 standards, and concept/messaging validation tests. All test types are available from one platform.
Can I upload my own designs and prototypes?
Yes. Upload screenshots, design files, prototype links, or video walkthroughs. You can also describe your concept in text if you're in the early ideation stage -- no polished designs required.
Is my data secure?
Your designs and test data are processed securely and not used to train AI models. Files are handled with encryption in transit and at rest. We take data privacy seriously -- your intellectual property stays yours.
Who are synthetic users best suited for?
Product managers validating features before sprints, UX designers testing client deliverables, startup founders validating MVPs, growth teams optimizing conversion funnels, and research leaders scaling their team's output. Anyone who needs user research faster and more frequently than traditional methods allow.
How long does it take to get results?
Most tests complete in minutes, not weeks. Set up your test, define your audience, and results are typically ready within 5-15 minutes depending on test complexity and number of synthetic testers.
Can my whole team use it?
Yes. Pro and Enterprise plans include team collaboration workspaces where multiple team members can create tests, share results, and build on each other's research. Enterprise plans include SSO and role-based access controls.
Get Insight from Synthetic User Experts in Minutes
No recruiting. No scheduling. No waiting weeks for insights.