Thoughtful websites with SEO, strategy, and long-term support for businesses that have outgrown their first site.
Your business has evolved, but your website has not kept up. If it feels outdated, confusing, or invisible on Google, you are not imagining it.
I help established small business owners in Baltimore and beyond redesign their websites with thoughtful structure, local SEO, and long-term strategy so their site finally supports the business they are running now.
This is strategic, human-first work designed to grow with you.


For more than 10 years, I’ve worked with thoughtful, service-based businesses who are done wrestling with DIY websites, tangled tech, and SEO that feels harder than it should be. I bring patience, attetniveness, clean structure, and organic SEO into every project so your website actually supports the business you’ve built.
No jargon. No overwhelm. Just practical guidance from someone who knows the terrain.
You’re not a beginner. You’ve built something real.
You’re just tired of feeling like your website hasn’t caught up yet.
Most of the small business owners I work with are experienced, capable, and busy. Their DIY website did its job early on, but now it feels limiting, unclear, or heavier than it should.
This stage usually looks like:
You don’t need hype or pressure.
You don’t need to become a tech expert.
You need a thoughtful guide who understands where you are and can help you build a website that actually supports the business you are running now.
Whether you’re based in Baltimore or working from elsewhere, your website is only part of the picture. These are the ways I help make the tech side of your business feel clearer, lighter, and more supportive.
If you’re tired of guessing what actually helps your website rank, I’ll give you a clear, honest SEO plan.
No fluff. No pressure.
Just practical SEO strategy for small businesses who want visibility that makes sense.
If AI feels intimidating or overwhelming, I’ll show you how to use it in ways that feel intuitive and aligned with how you work.
Confidence without pressure.
Tools without shame.
When your business feels heavier than it used to, this is a place to slow down and think clearly.
I offer grounded, one-to-one guidance to help you untangle decisions, regain perspective, and move forward with confidence.
Not sure what kind of support fits where you are right now?
You can explore options or get quick, honest answers before reaching out.
I believe in clear websites, SEO that serves real people, and systems that actually support small businesses.
Together, we:
You don’t need to force yourself to learn everything.
You need a grounded, approachable guide who makes this feel doable.
Somewhere along the way, my clients started calling me their tech fairy godmother. It stuck because it describes the work better than any formal title ever could.
I step into your business where you are, listen to what you want to build, and help you turn your vision into systems and a website that actually support your day-to-day work.
That usually looks like:
I’m here to help you move forward with clarity, confidence, and a plan that feels aligned with your business and your life.
These are the quick, honest answers people want before they even book a call.
Clear. Human. No jargon. No pressure.
Yes. I work remotely with clients across the U.S. and beyond.
I’m based in Baltimore, but my work is designed to support thoughtful small businesses wherever you’re located. For select projects, I also travel for onsite strategy, coaching, or hands-on work when it makes sense.
Yes. Some clients take the keys and move forward independently. Others continue with monthly or quarterly support for updates, SEO guidance, or ongoing strategy.
You choose the level of support that fits your business and your season, whether that’s a one-time project or having me in your corner long-term.
This keeps warmth without repeating the fairy godmother phrase again.
I work differently than large agencies by design.
I don’t rush, use templates, or hand projects off to junior teams. My work is hands-on, thoughtful, and grounded in real-life small business needs.
If you’re looking for something fast or generic, an agency may be a better fit. If you want a website and strategy built with care, clarity, and long-term support in mind, that’s where I come in.
You don’t have to know. Most people don’t.
Tell me what feels heavy, unclear, or stuck, and I’ll help you figure out the right starting point.
We begin where you are, not where you think you should be.

Tell me what’s not working. Together, we’ll build a plan that feels clear, doable, and aligned with your business.
Choose what fits your season:
If your site has outgrown its original purpose, I can help you figure out whether a redesign is the right move.