Elevate your wardrobe with official SERHANT. apparel and accessories sourced from premium materials and manufacturers. The launch of our exclusive line of merchandise commemorates the opening of the flagship SERHANT. House in SoHo, New York City. Elegant and bold, our high-quality apparel can be dressed up or down or be standout pieces on their own. They make perfect gifts for friends, family, and clients, and they show off your SERHANT. pride whether you’re on the go or making your next big pitch.