MBA Inventory
Speaking the Language of Appreciation Online
MBA Inventory, inspired by the best-selling book The 5 Languages of Appreciation in the Workplace, helps organizations strengthen relationships and boost employee engagement through an advanced assessment tool. But their online platform wasn’t exactly “speaking the love language” of modern users. Outdated design, clunky navigation, and performance issues were leaving both administrators and end users frustrated. That’s when they partnered with Shift Agency to give their digital presence a much-needed refresh… one that matched the impact of their mission.
Company
Motivating By Appreciation (MBA) Inventory
Industry
Assessment technology, Human Resources and corporate educational software
Location
Online
Results
- +15% website traffic within the first three months (improved SEO and visibility)
- +20% user engagement, with visitors spending more time on the platform
- +25% increase in mobile traffic thanks to the mobile-first redesign
- 20% faster content updates for the MBA Inventory team
- Improved stability and scalability, handling high-demand periods with ease
- Enhanced user satisfaction, transforming the experience for both clients and internal teams
- Stronger brand perception, now matching the impact and purpose of MBA Inventory’s mission
Tech stack
- CMS: WordPress (modern redesign)
- Hosting: Scalable VPS on DigitalOcean with load balancing and auto-scaling
- Security & maintenance: Daily backups, firewall protection
- Performance & analytics: SEO optimization, analytics tracking
- Compliance: ADA-compliant, mobile-first responsive design
Our role
- Full redesign and rebuild of the MBA Inventory website
- Creation of a sleek, responsive, and user-friendly design
- Streamlining of assessment flows and navigation for better UX
- Setup of scalable VPS hosting and performance optimization
- Integration of an easy-to-use WordPress CMS for quick content updates
- Implementation of SEO, analytics, and accessibility best practices
- Brand refresh aligning visuals with the company’s mission and professionalism
The Challenge
MBA Inventory faced a handful of growing pains that were holding back their potential:
- Design stuck in the past: The site felt more “Windows 95” than “modern workplace engagement.”
- Scalability struggles: High-traffic periods led to slowdowns and user frustration.
- User confusion: The interface wasn’t intuitive, which made assessments harder than they needed to be.
- Hosting headaches: Their old setup couldn’t keep up with traffic spikes.
- Painful content updates: Every small change felt like climbing Everest without oxygen.
In short: great mission, not-so-great digital experience.
Our Approach
We rolled up our sleeves and tackled this project from multiple angles, keeping user experience front and center.
Modern WordPress Redesign
- Created a sleek, responsive design that works beautifully across desktop, tablet, and mobile.
- Built user-friendly navigation and streamlined assessment flows to keep users engaged.
- Updated the brand’s digital look to match the professionalism and energy of their mission.
Scalable VPS Hosting on Digital Ocean
- Set up a hosting environment that can scale on demand—no more sweating through traffic spikes.
- Implemented load balancing and auto-scaling for smooth sailing during peak usage.
Enhanced User Experience
- Designed an intuitive interface so users can quickly complete assessments and access resources.
- Optimized accessibility across all devices for a truly inclusive experience.
Improved Content Management
- Integrated an easy-to-use WordPress CMS so the MBA Inventory team could update content in minutes, not hours.
And of course, we layered in the essentials: daily backups, firewall protection, SEO optimization, analytics tracking, and ADA compliance. Because what good is a beautiful site if it’s not secure, visible, and accessible?
Results
The transformation was immediate and measurable:
+ 15% Website Traffic
in the first three months thanks to improved SEO and visibility.
+ 20% Engagement
with users spending more time on the platform (because they could finally find things).
+ 25% Mobile Traffic
after introducing a truly mobile-first design.
20% Faster Content Updates
for the MBA Inventory team, making their lives a whole lot easier.
Rock-Solid Performance
even during high-demand periods, thanks to VPS hosting and auto-scaling.
The end result? A platform that users love, a backend the team can actually manage, and a digital presence that reflects the impact of MBA Inventory’s mission.
Client Experience
The MBA Inventory team quickly went from “frustrated website caretakers” to “confident digital hosts.” Updating content is no longer a dreaded task, and they’re proud to point clients and partners to their site. One team member joked, “I didn’t think I’d ever enjoy updating a website but here we are.”
Shift Agency Perspective
We loved this project because it’s the perfect example of aligning user experience with mission. By pairing modern design, scalable hosting, and a simplified CMS, we gave MBA Inventory the digital foundation it needs to keep growing.