Sprint

Sprint Branding

A new identity for Checkpoint’s on demand RFID labeling solution

Client

Sprint is a sub brand from Checkpoint Systems, a global leader in RFID and retail labeling. Sprint enables manufacturers and suppliers to print RFID embedded labels on site, reducing wait times from hours to seconds.

The Challenge

Checkpoint needed Sprint to have its own identity within the Apparel Labeling Solutions portfolio. The brand had to stand apart from other Checkpoint products while still feeling connected. It also needed to communicate speed and efficiency in a way that would work across digital and print applications.

Our Approach

We collaborated with the Checkpoint team to design Sprint’s new identity.

Branding and logo design: a simple and modern mark that reflects speed and clarity.
Visual language: a colour palette and style that sits comfortably with the parent brand while giving Sprint its own personality.
Marketing collateral: brochures, sales materials and event graphics that present Sprint’s benefits in a clear and accessible way.

The Outcome

Sprint launched with a distinctive identity that communicates its purpose with confidence. The new brand helps Checkpoint’s sales and marketing teams explain Sprint’s value to a global audience, while strengthening its place in the wider product portfolio.