Our mantra is simple
IGNITE
POTENTIAL
At the Old Shanghai Firecracker Factory, we create communication that is fresh, relevant, engaging and above all, crafted to help our clients realise their true potential.
Our X factor
OWNER
RUN AND
MANAGED
In November 1993, after spending many years in the service of big established advertising agencies Gail Curtis and Glen James teamed up to start a unique communications agency.
The “Shanghai Model” was inspired by the realisation that the advertising industry had been operating rigid, multilayered structures that were slow to adapt to the needs of clients, resulting in slow turnaround times, increased costs and limited (if any) access to the most senior people.
Shanghai’s unique business model is based on an entrepreneurial approach in which each of the agency’s integrated offerings are owner-run and managed. The result is true partnerships, facilitated by experienced professionals who blend strategy, creativity, technology, media and analytics to ignite your business’s full potential.
A relationship built on
TRUST
We want to be more than your agency—we want to be your partner. We view ourselves as part of your extended marketing team whose job it is to connect your brand to your audience in a way that delivers real results and builds loyal customers at every touchpoint.
WE DO THIS THROUGH A PROCESS OF:
Discovery
Understanding your business, your products, your customers and your challenges.
Strategy and Planning
Developing a strategy that will resonate with your audience across multiple channels.
Implementation
Being on time and always within budget.
Insights and Optimisation
Using real-time data analytics and reporting to refine our strategy and deliver better results.
CHANNELLING YOUR SUCCESS
Experience has taught us that successful campaigns connect audiences at every touch point. We understand the reality of omni-channels and how to create appropriate content for each of them by effectively linking messages within the context of an integrated campaign. To facilitate this, we offer an array of owner-managed services that work seamlessly to amplify campaigns across channels.
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OLD SHANGHAI
BRAND
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OLD SHANGHAI
CREATE
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OLD SHANGHAI
DIGITAL
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OLD SHANGHAI
PR
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OLD SHANGHAI
RETAIL
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OLD SHANGHAI
EVENTS
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OLD SHANGHAI
MOTIVATE
Doing what we love means working with
CLIENTS WE LOVE
OUR WORK
OUR FAMILY
At the Old Shanghai Firecracker Factory you get to work with a team of experienced professionals who can think, listen and are solutions driven. The fact that they’re friendly, reliable and helpful doesn’t hurt either.
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Gary Donian Managing Director -
Francesco Leonardi Executive Creative Director -
Fatima Bismilla Financial Director -
Janita Edwards Client Services Director -
Anella Conradie Account Director -
Brandon De Buys Account Manager -
Jane Hynes Account Director -
Kamini Ichharam Senior Art Director -
Kevin Kleynhans Head Copywriter -
Gillian Laurie Account Director -
Christo Oberholzer Creative Director -
Andrew Sefudi Minister of Transport -
Marisa van der Merwe Graphic Designer -
Barbara Motheogane Agency Mom -
Leanie van Loggerenberg Studio Head -
Jo Gunther Braine Account Manager -
Courtney Rinkel Account Manager -
Margie Cenina Graphic Designer -
Terina Pillay Graphic Designer -
Gay Mckinnon Graphic Designer -
Angela Whysall Copywriter -
Aamira Mahomed Bookkeeper -
Debra Westcott Graphic Designer -
Janke Klut Graphic Designer -
Jason de Araujo Graphic Designer -
Katlego Ntsoane Graphic Designer -
Khaliphile Thandolwethu Sithole Copywriter -
Natasha Black Account Manager -
Tamsin Minnie Graphic Designer
OUR HEART
As proud South Africans, The Old Shanghai Firecracker Factory are passionate about preserving our natural heritage for future generations.
Which is why we are proud communications partners to SANParks Honorary Rangers, who are recognized by SANParks as its official volunteer and fund-raising organization.
Established in 1954, SANParks Honorary Rangers is a 100% not-for-profit voluntary organization. As one of South Africa’s leading conservation NGO’s, its 2000 Honorary Rangers volunteer their time and skill in the 21 National Parks throughout the country. Their mission? To raise funds and provide services that help conserve and protect the natural splendor of our nation for generations to come.
In the past three years SANParks Honorary Rangers has provided SANParks with more than R150m in donations and volunteer support.
LET’S TALK
If you have a campaign to run or challenge to solve, we’d love to hear from you. Get in touch and leave your details, or feel free to call us.
The Old Shanghai Firecracker Factory,
The Design Quarter, 2nd Floor, District Building 6,
Leslie Ave East, Fourways, Jhb, 2055
011 548 6005