SERPology

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The Review Playbook Every Local SEO Should Be Using
A practical guide to anonymous reviews, sentiment analysis, and turning competitor complaints into your next conversion driver.
Dec 9, 2025 • Celeste Gonzalez
Why Sentiment Matters More Than Ever
What your reviews are really saying (and how to use them to your advantage).
Nov 5, 2025 • Celeste Gonzalez
The Local SEO Advantage You're Overlooking: TikTok
What every local business should know about showing up on TikTok and search
Oct 9, 2025 • Celeste Gonzalez
Focusing on what SEOs can control
I recently read Mordy Oberstein’s LinkedIn post about the role of the CMO and who is responsible for LLM visibility.
Jul 9, 2025 • Celeste Gonzalez
Integrating AI into SEO Testing Workflows
Going over some things I talked about on Kick Point Playbook's webinar
Apr 9, 2025 • Celeste Gonzalez
Leveraging Heatmaps for SEO Testing
Making Data Count: Heatmaps in Action for SEO Testing Success
Jan 28, 2025 • Celeste Gonzalez
Your Above-the-Fold Content: Make it Count or Lose the Scroll
Hook Users Instantly or Watch Them Bounce
Dec 17, 2024 • Celeste Gonzalez
SEO Testing Framework
Why Guess When You Can Test?
Nov 27, 2024 • Celeste Gonzalez
SERPology
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Welcome to SERPology, the newsletter where I share my thoughts on SEO topics.
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