{"id":15089,"date":"2023-05-26T09:58:05","date_gmt":"2023-05-26T09:58:05","guid":{"rendered":"https:\/\/sendloop.com\/?p=15089"},"modified":"2023-05-26T09:58:07","modified_gmt":"2023-05-26T09:58:07","slug":"sendloop-email-personalization","status":"publish","type":"post","link":"https:\/\/sendloop.com\/sendloop-email-personalization\/","title":{"rendered":"Your How-to Guide to Email Content Personalization in Sendloop"},"content":{"rendered":"\n<p>Personalizing the emails that you send out is important because it shows that you care about an individual recipient and makes your email seem less like a bulk entity and more like a notification. You can personalize your emails in many ways, including<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Addressing your subscribers by their names;<\/li>\n\n\n\n<li>Customizing the body of your email based on their activity on your site (such as adding a specific product to their cart) or by making note of things users have told you about themselves, including their age, gender, or location.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-4-3 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Personalizing Email Content\" width=\"800\" height=\"600\" src=\"https:\/\/www.youtube.com\/embed\/b4A7MRMwBU0?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>Because subscribers are more likely to interact with emails that have been customized and don&#8217;t appear to be mass mailings, personalizing your emails, you gain a better reputation with email providers (since they see that users are not ignoring or marking your emails as spam). Additionally, you build relationships with your users, which leads to a higher return on your marketing investment.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">How to Personalize Your Emails&#8217; Subject<\/h2>\n\n\n\n<p>You can personalize the subject lines of your emails to capture your readers&#8217; attention immediately. To do this, open up the template for the email you want to personalize.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"790\" src=\"https:\/\/sendloop.com\/wp-content\/uploads\/2023\/05\/personalization-1-1024x790.png\" alt=\"\" class=\"wp-image-15091\" srcset=\"https:\/\/sendloop.com\/wp-content\/uploads\/2023\/05\/personalization-1-1024x790.png 1024w, https:\/\/sendloop.com\/wp-content\/uploads\/2023\/05\/personalization-1-300x231.png 300w, https:\/\/sendloop.com\/wp-content\/uploads\/2023\/05\/personalization-1-768x593.png 768w, https:\/\/sendloop.com\/wp-content\/uploads\/2023\/05\/personalization-1-1536x1185.png 1536w, https:\/\/sendloop.com\/wp-content\/uploads\/2023\/05\/personalization-1.png 2000w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Next to the <em>Subject<\/em> line, click <strong>Personalize subject<\/strong> to display the list of fields for which you may include. You may choose from the following subscriber fields:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Email address;<\/li>\n\n\n\n<li>Name;<\/li>\n\n\n\n<li>Subscription date.<\/li>\n<\/ul>\n\n\n\n<p>You may also choose to include the title of the first item in an RSS field instead of a subscriber field.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"420\" height=\"308\" src=\"https:\/\/sendloop.com\/wp-content\/uploads\/2023\/05\/personalization-2.png\" alt=\"\" class=\"wp-image-15092\" srcset=\"https:\/\/sendloop.com\/wp-content\/uploads\/2023\/05\/personalization-2.png 420w, https:\/\/sendloop.com\/wp-content\/uploads\/2023\/05\/personalization-2-300x220.png 300w\" sizes=\"(max-width: 420px) 100vw, 420px\" \/><\/figure>\n\n\n\n<p>Once you&#8217;ve chosen the personalization field you want to include, click to include its alias. For example, if you want to include the subscriber&#8217;s email address, you&#8217;ll see your subject line includes <code><mark style=\"background-color:#abb8c3\" class=\"has-inline-color has-vivid-red-color\">%Subscriber:EmailAddress%<\/mark><\/code>.<\/p>\n\n\n\n<p>You can edit around this alias. For example, you might want your subject line to say, &#8220;Welcome! Your email address is <a href=\"mailto:name@example.com\">name@example.com<\/a>!&#8221; The subject line in your template would therefore be<mark style=\"background-color:#abb8c3\" class=\"has-inline-color has-vivid-red-color\"> <code>Welcome! Your email address is %Subscriber:EmailAddress%!<\/code><\/mark><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">How to Personalize Your Emails&#8217; Body<\/h2>\n\n\n\n<p>In addition to personalizing the subject of your emails, you can personalize the body of your emails. To do this, open up the template for the email you want to personalize.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"790\" src=\"https:\/\/sendloop.com\/wp-content\/uploads\/2023\/05\/personalization-3-1024x790.png\" alt=\"\" class=\"wp-image-15093\" srcset=\"https:\/\/sendloop.com\/wp-content\/uploads\/2023\/05\/personalization-3-1024x790.png 1024w, https:\/\/sendloop.com\/wp-content\/uploads\/2023\/05\/personalization-3-300x231.png 300w, https:\/\/sendloop.com\/wp-content\/uploads\/2023\/05\/personalization-3-768x593.png 768w, https:\/\/sendloop.com\/wp-content\/uploads\/2023\/05\/personalization-3-1536x1185.png 1536w, https:\/\/sendloop.com\/wp-content\/uploads\/2023\/05\/personalization-3.png 2000w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Click on the part of the body you want to personalize. You will be presented with an <em>Options<\/em> toolbar.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/sendloop.com\/wp-content\/uploads\/2023\/05\/personalization-4-1024x790.png\" alt=\"\" class=\"wp-image-15094\" width=\"840\" height=\"648\" srcset=\"https:\/\/sendloop.com\/wp-content\/uploads\/2023\/05\/personalization-4-1024x790.png 1024w, https:\/\/sendloop.com\/wp-content\/uploads\/2023\/05\/personalization-4-300x231.png 300w, https:\/\/sendloop.com\/wp-content\/uploads\/2023\/05\/personalization-4-768x593.png 768w, https:\/\/sendloop.com\/wp-content\/uploads\/2023\/05\/personalization-4-1536x1185.png 1536w, https:\/\/sendloop.com\/wp-content\/uploads\/2023\/05\/personalization-4.png 2000w\" sizes=\"(max-width: 840px) 100vw, 840px\" \/><\/figure>\n\n\n\n<p>Click on <strong>Merge Tags<\/strong> to display the dropdown listing the fields you may include. Select the alias you want to include in your email.<\/p>\n\n\n\n<p>You may edit around this alias. For example, to display &#8220;Welcome to our email, NAME&#8221;, you would include <code><mark style=\"background-color:#abb8c3\" class=\"has-inline-color has-vivid-red-color\">Welcome to our email,\u00a0%Subscriber:CustomField1%<\/mark><\/code>.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"790\" src=\"https:\/\/sendloop.com\/wp-content\/uploads\/2023\/05\/personalization-5-1024x790.png\" alt=\"\" class=\"wp-image-15095\" srcset=\"https:\/\/sendloop.com\/wp-content\/uploads\/2023\/05\/personalization-5-1024x790.png 1024w, https:\/\/sendloop.com\/wp-content\/uploads\/2023\/05\/personalization-5-300x231.png 300w, https:\/\/sendloop.com\/wp-content\/uploads\/2023\/05\/personalization-5-768x593.png 768w, https:\/\/sendloop.com\/wp-content\/uploads\/2023\/05\/personalization-5-1536x1185.png 1536w, https:\/\/sendloop.com\/wp-content\/uploads\/2023\/05\/personalization-5.png 2000w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Personalizing the emails that you send out is important because it shows that you care about an individual recipient and makes your email seem less like a bulk entity and more like a notification. You can personalize your emails in many ways, including Because subscribers are more likely to interact with emails that have been [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":10107,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[19],"tags":[],"class_list":["post-15089","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tips-and-tricks"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Your How-to Guide to Email Content Personalization in Sendloop - Sendloop<\/title>\n<meta name=\"description\" content=\"Make your email seem less like a bulk entity and more like a notification with Sendloop&#039;s many personalization options.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sendloop.com\/sendloop-email-personalization\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Your How-to Guide to Email Content Personalization in Sendloop - 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