About

Classify web content in an instant

Sirdata created a semantic technology to be able to classify web content for its data provider business. We, now, open this amazing semantic API to our clients.

IAB categories & Sirdata categories

Semantic API allows you to obtain a list of categories for a web content. Two taxonomies are available : IAB & Sirdata. IAB is a standard taxonomy market but Sirdata has a lot more precise categories.

{
  "iab_categories": [
    {
      "unique_id": 680,
      "name": "Video Gaming",
      "taxonomy": "IAB",
      "tier1": "Taxonomy IAB",
      "tier2": "Video Gaming",
      "relevancy": 1.0
    }
  ],
  "custom_categories": [
    {
      "unique_id": 7363,
      "name": "PlayStation",
      "taxonomy": "SIRDATA",
      "tier1": "ARTS & ENTERTAINMENT",
      "tier2": "Video Games",
      "tier3": "Video Game Consoles",
      "tier4": "Sony",
      "relevancy": 1.0
    },
    {
      "unique_id": 6638,
      "name": "PS4 Consoles",
      "taxonomy": "SIRDATA",
      "tier1": "ARTS & ENTERTAINMENT",
      "tier2": "Video Games",
      "tier3": "Video Game Consoles",
      "tier4": "Sony",
      "relevancy": 1.0
    },
    {
      "unique_id": 7320,
      "name": "Video Games",
      "taxonomy": "SIRDATA",
      "tier1": "ARTS & ENTERTAINMENT",
      "tier2": "Video Games",
      "relevancy": 1.0
    }
  ]
}

IAB taxonomy gives you video game information, Sirdata will give you playstation AND PS4

Brand safety

Sometimes, it's better to avoid advertise on some contents like terrorist attack on plane crash. Sirdata Semantic API can identify this kind of content.

Example with this url : https://www.huffpost.com/entry/malaysia-airlines-downed-plane-black-boxes_n_5619890

{
  "brand_safety_categories": [
    {
      "unique_id": 4823,
      "name": "Plane Crash",
      "taxonomy": "BRAND_SAFETY",
      "tier1": "WARNING! [Brand Safety]",
      "tier2": "Plane Crash",
      "relevancy": 0.606
    },
    {
      "unique_id": 4846,
      "name": "Death or Injury",
      "taxonomy": "BRAND_SAFETY",
      "tier1": "WARNING! [Brand Safety]",
      "tier2": "Death or Injury",
      "relevancy": 0.183
    }
  ]
}

If you are not able to detect this content your brand image can be damaged

Supported languages

• English

• French

• Arabic

• Czech

• Danish

• German

• Greek

• Spanish

• Finnish

• Hindi

• Italian

• Japanese

• Dutch

• Norwegian

• Polish

• Portuguese

• Romanian

• Russian

• Swedish

• Thai

• Ukrainian

• Chinese

• Indonesian

• Malay

• Turkish

• Vietnamese

• Bengali

• Korean

• Persian

• Urdu

• Hebrew