Self Squared
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Dismantling the myth of the tortured, lonely artist
AKA, how to stay creative when things are actually going pretty great!
May 23, 2025
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Emma Griffin
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10
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What Lily Allen’s West End Girl Can Teach Us About Art That Lands
A lesson on what happens when we say the quiet part out loud.
Nov 1, 2025
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Emma Griffin
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The real cost of AI isn’t sounding the same as everyone else.
It’s outsourcing our intelligence to it (and losing our very human skills in the process).
Aug 17, 2025
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Emma Griffin
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Creative Lives: Gail Gosschalk, illustrator
In the first of my new series, where I interview creatives about balancing work and personal projects, I talk creative rituals, ego and self sabotage…
Jul 6, 2025
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Emma Griffin
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Inspiration isn't always a lightning bolt. It’s gathered over a lifetime.
On finding the threads before trying to weave the tapestry.
Jun 8, 2025
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Emma Griffin
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One day, everything became content. Then nothing was.
How the digital landscape changed our relationship to creativity, sharing and ourselves.
Jun 1, 2025
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Emma Griffin
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4
Welcome to Self Squared
A love letter to the Shadow Artists.
Apr 26, 2025
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Emma Griffin
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Self Squared
This is an exploration of “for money” creative careers and “for pleasure” creative endeavours – and what it takes to keep creating for fun when your paid work leeches all your creative juices. Or so you think…
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