Note: You are viewing the development version of Schema.org. See how we work for more details.

Product

A Schema.org Type
Thing > Product
  • Canonical URL: https://schema.org/Product
  • Equivalent Class: fibo-fnd-pas-pas:Product
    Equivalent Class: unece:TradeProduct
  • Check for open issues.
Any offered product or service. For example: a pair of shoes; a concert ticket; the rental of a car; a haircut; or an episode of a TV show streamed online.
PropertyExpected TypeDescription
Properties from Product
additionalProperty PropertyValue A property-value pair representing an additional characteristic of the entity, e.g. a product feature or another characteristic for which there is no matching property in schema.org.

Note: Publishers should be aware that applications designed to use specific schema.org properties (e.g. https://schema.org/width, https://schema.org/color, https://schema.org/gtin13, ...) will typically expect such data to be provided using those properties, rather than using the generic property/value mechanism.
aggregateRating AggregateRating The overall rating, based on a collection of reviews or ratings, of the item.
asin Text  or
URL		 An Amazon Standard Identification Number (ASIN) is a 10-character alphanumeric unique identifier assigned by Amazon.com and its partners for product identification within the Amazon organization (summary from Wikipedia's article).

Note also that this is a definition for how to include ASINs in Schema.org data, and not a definition of ASINs in general - see documentation from Amazon for authoritative details. ASINs are most commonly encoded as text strings, but the [asin] property supports URL/URI as potential values too.
audience Audience An intended audience, i.e. a group for whom something was created. Supersedes serviceAudience.
award Text An award won by or for this item. Supersedes awards.
brand Brand  or
Organization		 The brand(s) associated with a product or service, or the brand(s) maintained by an organization or business person.
category CategoryCode  or
PhysicalActivityCategory  or
Text  or
Thing  or
URL		 A category for the item. Greater signs or slashes can be used to informally indicate a category hierarchy.
color Text The color of the product.
colorSwatch ImageObject  or
URL		 A color swatch image, visualizing the color of a Product. Should match the textual description specified in the color property. This can be a URL or a fully described ImageObject.
countryOfAssembly Text The place where the product was assembled.
countryOfLastProcessing Text The place where the item (typically Product) was last processed and tested before importation.
countryOfOrigin Country The country of origin of something, including products as well as creative works such as movie and TV content.

In the case of TV and movie, this would be the country of the principle offices of the production company or individual responsible for the movie. For other kinds of CreativeWork it is difficult to provide fully general guidance, and properties such as contentLocation and locationCreated may be more applicable.

In the case of products, the country of origin of the product. The exact interpretation of this may vary by context and product type, and cannot be fully enumerated here.
depth Distance  or
QuantitativeValue		 The depth of the item.
displayLocation Place The location at which an item can be viewed or experienced in-person.
funding Grant A Grant that directly or indirectly provide funding or sponsorship for this item. See also ownershipFundingInfo.
Inverse property: fundedItem
gtin Text  or
URL		 A Global Trade Item Number (GTIN). GTINs identify trade items, including products and services, using numeric identification codes.

A correct gtin value should be a valid GTIN, which means that it should be an all-numeric string of either 8, 12, 13 or 14 digits, or a "GS1 Digital Link" URL based on such a string. The numeric component should also have a valid GS1 check digit and meet the other rules for valid GTINs. See also GS1's GTIN Summary and Wikipedia for more details. Left-padding of the gtin values is not required or encouraged. The gtin property generalizes the earlier gtin8, gtin12, gtin13, and gtin14 properties.

The GS1 digital link specifications expresses GTINs as URLs (URIs, IRIs, etc.). Digital Links should be populated into the hasGS1DigitalLink attribute.

Note also that this is a definition for how to include GTINs in Schema.org data, and not a definition of GTINs in general - see the GS1 documentation for authoritative details.
gtin12 Text The GTIN-12 code of the product, or the product to which the offer refers. The GTIN-12 is the 12-digit GS1 Identification Key composed of a U.P.C. Company Prefix, Item Reference, and Check Digit used to identify trade items. See GS1 GTIN Summary for more details.
gtin13 Text The GTIN-13 code of the product, or the product to which the offer refers. This is equivalent to 13-digit ISBN codes and EAN UCC-13. Former 12-digit UPC codes can be converted into a GTIN-13 code by simply adding a preceding zero. See GS1 GTIN Summary for more details.
gtin14 Text The GTIN-14 code of the product, or the product to which the offer refers. See GS1 GTIN Summary for more details.
gtin8 Text The GTIN-8 code of the product, or the product to which the offer refers. This code is also known as EAN/UCC-8 or 8-digit EAN. See GS1 GTIN Summary for more details.
hasAdultConsideration AdultOrientedEnumeration Used to tag an item to be intended or suitable for consumption or use by adults only.
hasCertification Certification Certification information about a product, organization, service, place, or person.
hasEnergyConsumptionDetails EnergyConsumptionDetails Defines the energy efficiency Category (also known as "class" or "rating") for a product according to an international energy efficiency standard.
hasGS1DigitalLink URL The GS1 digital link associated with the object. This URL should conform to the particular requirements of digital links. The link should only contain the Application Identifiers (AIs) that are relevant for the entity being annotated, for instance a Product or an Organization, and for the correct granularity. In particular, for products:
  • A Digital Link that contains a serial number (AI 21) should only be present on instances of IndividualProduct
  • A Digital Link that contains a lot number (AI 10) should be annotated as SomeProduct if only products from that lot are sold, or IndividualProduct if there is only a specific product.
  • A Digital Link that contains a global model number (AI 8013) should be attached to a Product or a ProductModel.
Other item types should be adapted similarly.
hasMeasurement QuantitativeValue A measurement of an item, For example, the inseam of pants, the wheel size of a bicycle, the gauge of a screw, or the carbon footprint measured for certification by an authority. Usually an exact measurement, but can also be a range of measurements for adjustable products, for example belts and ski bindings.
hasMerchantReturnPolicy MerchantReturnPolicy Specifies a MerchantReturnPolicy that may be applicable. Supersedes hasProductReturnPolicy.
height Distance  or
QuantitativeValue		 The height of the item.
inProductGroupWithID Text Indicates the productGroupID for a ProductGroup that this product isVariantOf.
isAccessoryOrSparePartFor Product A pointer to another product (or multiple products) for which this product is an accessory or spare part.
isConsumableFor Product A pointer to another product (or multiple products) for which this product is a consumable.
isFamilyFriendly Boolean Indicates whether this content is family friendly.
isRelatedTo Product  or
Service		 A pointer to another, somehow related product (or multiple products).
isSimilarTo Product  or
Service		 A pointer to another, functionally similar product (or multiple products).
isVariantOf ProductGroup  or
ProductModel		 Indicates the kind of product that this is a variant of. In the case of ProductModel, this is a pointer (from a ProductModel) to a base product from which this product is a variant. It is safe to infer that the variant inherits all product features from the base model, unless defined locally. This is not transitive. In the case of a ProductGroup, the group description also serves as a template, representing a set of Products that vary on explicitly defined, specific dimensions only (so it defines both a set of variants, as well as which values distinguish amongst those variants). When used with ProductGroup, this property can apply to any Product included in the group.
Inverse property: hasVariant
itemCondition OfferItemCondition A predefined value from OfferItemCondition specifying the condition of the product or service, or the products or services included in the offer. Also used for product return policies to specify the condition of products accepted for returns.
keywords DefinedTerm  or
Text  or
URL		 Keywords or tags used to describe some item. Multiple textual entries in a keywords list are typically delimited by commas, or by repeating the property.
logo ImageObject  or
URL		 An associated logo.
manufacturer Organization The manufacturer of the product.
material Product  or
Text  or
URL		 A material that something is made from, e.g. leather, wool, cotton, paper.
mobileUrl Text The mobileUrl property is provided for specific situations in which data consumers need to determine whether one of several provided URLs is a dedicated 'mobile site'.

To discourage over-use, and reflecting intial usecases, the property is expected only on Product and Offer, rather than Thing. The general trend in web technology is towards responsive design in which content can be flexibly adapted to a wide range of browsing environments. Pages and sites referenced with the long-established url property should ideally also be usable on a wide variety of devices, including mobile phones. In most cases, it would be pointless and counter productive to attempt to update all url markup to use mobileUrl for more mobile-oriented pages. The property is intended for the case when items (primarily Product and Offer) have extra URLs hosted on an additional "mobile site" alongside the main one. It should not be taken as an endorsement of this publication style.
model ProductModel  or
Text		 The model of the product. Use with the URL of a ProductModel or a textual representation of the model identifier. The URL of the ProductModel can be from an external source. It is recommended to additionally provide strong product identifiers via the gtin8/gtin13/gtin14 and mpn properties.
mpn Text The Manufacturer Part Number (MPN) of the product, or the product to which the offer refers.
negativeNotes ItemList  or
ListItem  or
Text  or
WebContent		 Provides negative considerations regarding something, most typically in pro/con lists for reviews (alongside positiveNotes). For symmetry

In the case of a Review, the property describes the itemReviewed from the perspective of the review; in the case of a Product, the product itself is being described. Since product descriptions tend to emphasise positive claims, it may be relatively unusual to find negativeNotes used in this way. Nevertheless for the sake of symmetry, negativeNotes can be used on Product.

The property values can be expressed either as unstructured text (repeated as necessary), or if ordered, as a list (in which case the most negative is at the beginning of the list).
nsn Text Indicates the NATO stock number (nsn) of a Product.
offers Demand  or
Offer		 An offer to provide this item—for example, an offer to sell a product, rent the DVD of a movie, perform a service, or give away tickets to an event. Use businessFunction to indicate the kind of transaction offered, i.e. sell, lease, etc. This property can also be used to describe a Demand. While this property is listed as expected on a number of common types, it can be used in others. In that case, using a second type, such as Product or a subtype of Product, can clarify the nature of the offer.
Inverse property: itemOffered
pattern DefinedTerm  or
Text		 A pattern that something has, for example 'polka dot', 'striped', 'Canadian flag'. Values are typically expressed as text, although links to controlled value schemes are also supported.
positiveNotes ItemList  or
ListItem  or
Text  or
WebContent		 Provides positive considerations regarding something, for example product highlights or (alongside negativeNotes) pro/con lists for reviews.

In the case of a Review, the property describes the itemReviewed from the perspective of the review; in the case of a Product, the product itself is being described.

The property values can be expressed either as unstructured text (repeated as necessary), or if ordered, as a list (in which case the most positive is at the beginning of the list).
productID Text The product identifier, such as ISBN. For example: meta itemprop="productID" content="isbn:123-456-789".
productionDate Date The date of production of the item, e.g. vehicle.
purchaseDate Date The date the item, e.g. vehicle, was purchased by the current owner.
releaseDate Date The release date of a product or product model. This can be used to distinguish the exact variant of a product.
review Review A review of the item. Supersedes reviews.
size DefinedTerm  or
QuantitativeValue  or
SizeSpecification  or
Text		 A standardized size of a product or creative work, specified either through a simple textual string (for example 'XL', '32Wx34L'), a QuantitativeValue with a unitCode, or a comprehensive and structured SizeSpecification; in other cases, the width, height, depth and weight properties may be more applicable.
sku Text The Stock Keeping Unit (SKU), i.e. a merchant-specific identifier for a product or service, or the product to which the offer refers.
slogan Text A slogan or motto associated with the item.
weight Mass  or
QuantitativeValue		 The weight of the product or person.
width Distance  or
QuantitativeValue		 The width of the item.
Properties from Thing
additionalType Text  or
URL		 An additional type for the item, typically used for adding more specific types from external vocabularies in microdata syntax. This is a relationship between something and a class that the thing is in. Typically the value is a URI-identified RDF class, and in this case corresponds to the use of rdf:type in RDF. Text values can be used sparingly, for cases where useful information can be added without their being an appropriate schema to reference. In the case of text values, the class label should follow the schema.org style guide.
alternateName Text An alias for the item.
description Text  or
TextObject		 A description of the item.
disambiguatingDescription Text A sub property of description. A short description of the item used to disambiguate from other, similar items. Information from other properties (in particular, name) may be necessary for the description to be useful for disambiguation.
identifier PropertyValue  or
Text  or
URL		 The identifier property represents any kind of identifier for any kind of Thing, such as ISBNs, GTIN codes, UUIDs etc. Schema.org provides dedicated properties for representing many of these, either as textual strings or as URL (URI) links. See background notes for more details.
image ImageObject  or
URL		 An image of the item. This can be a URL or a fully described ImageObject.
mainEntityOfPage CreativeWork  or
URL		 Indicates a page (or other CreativeWork) for which this thing is the main entity being described. See background notes for details.
Inverse property: mainEntity
name Text The name of the item.
owner Organization  or
Person		 A person or organization who owns this Thing.
Inverse property: owns
potentialAction Action Indicates a potential Action, which describes an idealized action in which this thing would play an 'object' role.
sameAs URL URL of a reference Web page that unambiguously indicates the item's identity. E.g. the URL of the item's Wikipedia page, Wikidata entry, or official website.
subjectOf CreativeWork  or
Event		 A CreativeWork or Event about this Thing.
Inverse property: about
url URL URL of the item.

Instances of Product may appear as a value for the following properties
PropertyOn TypesDescription
fundedItem Grant Indicates something directly or indirectly funded or sponsored through a Grant. See also ownershipFundingInfo.
hasVariant ProductGroup Indicates a Product that is a member of this ProductGroup (or ProductModel).
incentivizedItem FinancialIncentive The type or specific product(s) and/or service(s) being incentivized.

DefinedTermSets are used for product and service categories such as the United Nations Standard Products and Services Code:

{
    "@type": "DefinedTerm",
    "inDefinedTermSet": "https://www.unspsc.org/",
    "termCode": "261315XX",
    "name": "Photovoltaic module"
}
For a specific product or service, use the Product type:

{
    "@type": "Product",
    "name": "Kenmore White 17" Microwave",
}
For multiple different incentivized items, use multiple DefinedTerm or Product.
isAccessoryOrSparePartFor Product A pointer to another product (or multiple products) for which this product is an accessory or spare part.
isBasedOn CreativeWork A resource from which this work is derived or from which it is a modification or adaptation.
isBasedOnUrl CreativeWork A resource that was used in the creation of this resource. This term can be repeated for multiple sources. For example, http://example.com/great-multiplication-intro.html.
isConsumableFor Product A pointer to another product (or multiple products) for which this product is a consumable.
isRelatedTo Product  or
Service		 A pointer to another, somehow related product (or multiple products).
isSimilarTo Product  or
Service		 A pointer to another, functionally similar product (or multiple products).
itemOffered Demand  or
Offer		 An item being offered (or demanded). The transactional nature of the offer or demand is documented using businessFunction, e.g. sell, lease etc. While several common expected types are listed explicitly in this definition, others can be used. Using a second type, such as Product or a subtype of Product, can clarify the nature of the offer.
itemShipped ParcelDelivery Item(s) being shipped.
material CreativeWork  or
Product		 A material that something is made from, e.g. leather, wool, cotton, paper.
orderedItem Order  or
OrderItem		 The item ordered.
productSupported ContactPoint The product or service this support contact point is related to (such as product support for a particular product line). This can be a specific product or product line (e.g. "iPhone") or a general category of products or services (e.g. "smartphones").
typeOfGood OwnershipInfo  or
TypeAndQuantityNode		 The product that this structured value is referring to.

More specific Types

Acknowledgements

GoodRelations Vocabulary Terms
This term uses terminology from the GoodRelations Vocabulary for E-Commerce, created by Martin Hepp. GoodRelations is a data model for sharing e-commerce data on the Web. More information about GoodRelations can be found at http://purl.org/goodrelations/.

Examples

Example 1
Copied
No Markup Microdata RDFa JSON-LD Structure
Example notes or example HTML without markup.
Kenmore White 17" Microwave
<img src="kenmore-microwave-17in.jpg" alt='Kenmore 17" Microwave' />
Rated 3.5/5 based on 11 customer reviews

$55.00
In stock

Product description:
0.7 cubic feet countertop microwave. Has six preset cooking categories and
 convenience features like Add-A-Minute and Child Lock.

Customer reviews:

Not a happy camper - by Ellie, April 1, 2011
1/5 stars
The lamp burned out and now I have to replace it.

 Value purchase - by Lucas, March 25, 2011
4/5 stars
Great microwave for the price. It is small and fits in my apartment.
...
Example encoded as Microdata embedded in HTML.
<div itemscope itemtype="https://schema.org/Product">
  <span itemprop="name">Kenmore White 17" Microwave</span>
  <img itemprop="image" src="kenmore-microwave-17in.jpg" alt='Kenmore 17" Microwave' />
  <div itemprop="aggregateRating"
    itemscope itemtype="https://schema.org/AggregateRating">
   Rated <span itemprop="ratingValue">3.5</span>/5
   based on <span itemprop="reviewCount">11</span> customer reviews
  </div>

  <div itemprop="offers" itemscope itemtype="https://schema.org/Offer">

    <!--price is 1000, a number, with locale-specific thousands separator
    and decimal mark, and the $ character is marked up with the
    machine-readable code "USD" -->
    <span itemprop="priceCurrency" content="USD">$</span><span
          itemprop="price" content="1000.00">1,000.00</span>

    <link itemprop="availability" href="https://schema.org/InStock" />In stock
  </div>

  Product description:
  <span itemprop="description">0.7 cubic feet countertop microwave.
  Has six preset cooking categories and convenience features like
  Add-A-Minute and Child Lock.</span>

  Customer reviews:

  <div itemprop="review" itemscope itemtype="https://schema.org/Review">
    <span itemprop="name">Not a happy camper</span> -
    by <span itemprop="author">Ellie</span>,
    <meta itemprop="datePublished" content="2011-04-01">April 1, 2011
    <div itemprop="reviewRating" itemscope itemtype="https://schema.org/Rating">
      <meta itemprop="worstRating" content = "1">
      <span itemprop="ratingValue">1</span>/
      <span itemprop="bestRating">5</span>stars
    </div>
    <span itemprop="reviewBody">The lamp burned out and now I have to replace
    it. </span>
  </div>

  <div itemprop="review" itemscope itemtype="https://schema.org/Review">
    <span itemprop="name">Value purchase</span> -
    by <span itemprop="author">Lucas</span>,
    <meta itemprop="datePublished" content="2011-03-25">March 25, 2011
    <div itemprop="reviewRating" itemscope itemtype="https://schema.org/Rating">
      <meta itemprop="worstRating" content = "1"/>
      <span itemprop="ratingValue">4</span>/
      <span itemprop="bestRating">5</span>stars
    </div>
    <span itemprop="reviewBody">Great microwave for the price. It is small and
    fits in my apartment.</span>
  </div>
  ...
</div>
Example encoded as RDFa embedded in HTML.
<div vocab="https://schema.org/" typeof="Product">
  <span property="name">Kenmore White 17" Microwave</span>
  <img property="image" src="kenmore-microwave-17in.jpg" alt='Kenmore 17" Microwave' />
  <div property="aggregateRating"
     typeof="AggregateRating">
   Rated <span property="ratingValue">3.5</span>/5
   based on <span property="reviewCount">11</span> customer reviews
  </div>

  <div property="offers" typeof="Offer">
    <!--price is 1000, a number, with locale-specific thousands separator
        and decimal mark, and the $ character is marked up with the
        machine-readable code "USD" -->
    <span property="priceCurrency" content="USD">$</span><span
      property="price" content="1000.00">1,000.00</span>
    <link property="availability" href="https://schema.org/InStock" />In stock
  </div>

  Product description:
  <span property="description">0.7 cubic feet countertop microwave.
  Has six preset cooking categories and convenience features like
  Add-A-Minute and Child Lock.</span>

  Customer reviews:

  <div property="review" typeof="Review">
    <span property="name">Not a happy camper</span> -
    by <span property="author">Ellie</span>,
    <meta property="datePublished" content="2011-04-01">April 1, 2011
    <div property="reviewRating" typeof="Rating">
      <meta property="worstRating" content = "1">
      <span property="ratingValue">1</span>/
      <span property="bestRating">5</span>stars
    </div>
    <span property="reviewBody">The lamp burned out and now I have to replace
    it. </span>
  </div>

  <div property="review" typeof="Review">
    <span property="name">Value purchase</span> -
    by <span property="author">Lucas</span>,
    <meta property="datePublished" content="2011-03-25">March 25, 2011
    <div property="reviewRating" typeof="Rating">
      <meta property="worstRating" content = "1"/>
      <span property="ratingValue">4</span>/
      <span property="bestRating">5</span>stars
    </div>
    <span property="reviewBody">Great microwave for the price. It is small and
    fits in my apartment.</span>
  </div>
  ...
</div>
Example encoded as JSON-LD in a HTML script tag.
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "Product",
  "aggregateRating": {
    "@type": "AggregateRating",
    "ratingValue": "3.5",
    "reviewCount": "11"
  },
  "description": "0.7 cubic feet countertop microwave. Has six preset cooking categories and convenience features like Add-A-Minute and Child Lock.",
  "name": "Kenmore White 17\" Microwave",
  "image": "kenmore-microwave-17in.jpg",
  "offers": {
    "@type": "Offer",
    "availability": "https://schema.org/InStock",
    "price": "55.00",
    "priceCurrency": "USD"
  },
  "review": [
    {
      "@type": "Review",
      "author": "Ellie",
      "datePublished": "2011-04-01",
      "reviewBody": "The lamp burned out and now I have to replace it.",
      "name": "Not a happy camper",
      "reviewRating": {
        "@type": "Rating",
        "bestRating": "5",
        "ratingValue": "1",
        "worstRating": "1"
      }
    },
    {
      "@type": "Review",
      "author": "Lucas",
      "datePublished": "2011-03-25",
      "reviewBody": "Great microwave for the price. It is small and fits in my apartment.",
      "name": "Value purchase",
      "reviewRating": {
        "@type": "Rating",
        "bestRating": "5",
        "ratingValue": "4",
        "worstRating": "1"
      }
    }
  ]
}
</script>
Structured representation of the JSON-LD example.
Example 2
Copied
No Markup Microdata RDFa JSON-LD Structure
Example notes or example HTML without markup.
<img src="dell-30in-lcd.jpg" alt="A Dell UltraSharp monitor" />
Dell UltraSharp 30" LCD Monitor

87 out of 100 based on 24 user ratings

$1250 to $1495 from 8 sellers

Sellers:
<a href="save-a-lot-monitors.com/dell-30.html">
  Save A Lot Monitors - $1250</a>
<a href="jondoe-gadgets.com/dell-30.html">
  Jon Doe's Gadgets - $1350</a>
...
Example encoded as Microdata embedded in HTML.
<div itemscope itemtype="https://schema.org/Product">
  <img itemprop="image" src="dell-30in-lcd.jpg" alt="A Dell UltraSharp monitor"/>
  <span itemprop="name">Dell UltraSharp 30" LCD Monitor</span>

  <div itemprop="aggregateRating"
    itemscope itemtype="https://schema.org/AggregateRating">
    <span itemprop="ratingValue">87</span>
    out of <span itemprop="bestRating">100</span>
    based on <span itemprop="ratingCount">24</span> user ratings
  </div>

  <div itemprop="offers" itemscope itemtype="https://schema.org/AggregateOffer">
    <meta itemprop="priceCurrency" content="USD" />
    <span itemprop="lowPrice" content="1250">$1250</span>
    to <span itemprop="highPrice" content="1495">$1495</span>
    from <span itemprop="offerCount">8</span> sellers

    Sellers:
    <div itemprop="offers" itemscope itemtype="https://schema.org/Offer">
        <a itemprop="url" href="save-a-lot-monitors.com/dell-30.html">
        Save A Lot Monitors - $1250</a>
    </div>
    <div itemprop="offers" itemscope itemtype="https://schema.org/Offer">
        <a itemprop="url" href="jondoe-gadgets.com/dell-30.html">
        Jon Doe's Gadgets - $1350</a>
    </div>
  </div>
  ...
</div>
Example encoded as RDFa embedded in HTML.
<div vocab="https://schema.org/" typeof="Product">
    <img property="image" src="dell-30in-lcd.jpg" alt="A Dell UltraSharp monitor"> <span property="name">Dell UltraSharp 30" LCD Monitor</span>
    <div property="aggregateRating" typeof="AggregateRating">
        <span property="ratingValue">87</span> out of
        <span property="bestRating">100</span> based on
        <span property="ratingCount">24</span> user ratings
    </div>
    <div property="offers" typeof="AggregateOffer">
        <meta property="priceCurrency" content="USD" />
        <span property="lowPrice" content="1250">$1250</span> to
        <span property="highPrice" content="1495">$1495</span> from
        <span property="offerCount">8</span> sellers Sellers:
        <div property="offers" typeof="Offer">
            <a property="url" href="save-a-lot-monitors.com/dell-30.html">Save A Lot Monitors - $1250</a>
        </div>
        <div property="offers" typeof="Offer">
            <a property="url" href="jondoe-gadgets.com/dell-30.html">Jon Doe's Gadgets - $1350</a>
        </div>
        ...
    </div>
</div>
Example encoded as JSON-LD in a HTML script tag.
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "Product",
  "aggregateRating": {
    "@type": "AggregateRating",
    "bestRating": "100",
    "ratingCount": "24",
    "ratingValue": "87"
  },
  "image": "dell-30in-lcd.jpg",
  "name": "Dell UltraSharp 30\" LCD Monitor",
  "offers": {
    "@type": "AggregateOffer",
    "priceCurrency": "USD",
    "highPrice": "1495",
    "lowPrice": "1250",
    "offerCount": "8",
    "offers": [
      {
        "@type": "Offer",
        "url": "save-a-lot-monitors.com/dell-30.html"
      },
      {
        "@type": "Offer",
        "url": "jondoe-gadgets.com/dell-30.html"
      }
    ]
  }
}
</script>
Structured representation of the JSON-LD example.
Example 3
Copied
No Markup Microdata RDFa JSON-LD Structure
Example notes or example HTML without markup.
<div>
  <!-- http://multivarki.ru?filters%5Bprice%5D%5BLTE%5D=39600 -->
  <span>315</span>
  <div>
    <img alt="Photo of product" src="http://img01.multivarki.ru.ru/c9/f1/a5fe6642-18d0-47ad-b038-6fca20f1c923.jpeg" />
    <a href="http://multivarki.ru/brand_502/">
      <span>BRAND 502</span>
    </a>
    <div>
      <span>4399 р.</span>
    </div>...
    <div>
    ...
    </div>
  </div>
</div>
Example encoded as Microdata embedded in HTML.
<div itemscope itemtype="https://schema.org/ItemList">
    <link itemprop="url" href="http://multivarki.ru?filters%5Bprice%5D%5BLTE%5D=39600"><span itemprop="numberOfItems">315</span>
    <div itemprop="itemListElement" itemscope itemtype="https://schema.org/Product">
        <img alt="Photo of product" itemprop="image" src="http://img01.multivarki.ru.ru/c9/f1/a5fe6642-18d0-47ad-b038-6fca20f1c923.jpeg"> <a itemprop="url" href="http://multivarki.ru/brand_502/"><span itemprop="name">BRAND 502</span></a>
        <div itemprop="offers" itemscope itemtype="https://schema.org/Offer">
            <meta property="priceCurrency" content="RUB">
            <span itemprop="price" content="4399.00">4399 р.</span>
        </div>...
    </div>
    <div itemprop="itemListElement" itemtype="https://schema.org/Product">
        ...
    </div>
</div>
Example encoded as RDFa embedded in HTML.
<div vocab="https://schema.org/" typeof="ItemList">
    <link property="url" href="http://multivarki.ru?filters%5Bprice%5D%5BLTE%5D=39600"><span property="numberOfItems">315</span>
    <div property="itemListElement" typeof="Product">
        <img property="image" alt="Photo of product" src="http://img01.multivarki.ru.ru/c9/f1/a5fe6642-18d0-47ad-b038-6fca20f1c923.jpeg"> <a property="url" href="http://multivarki.ru/brand_502/"><span property="name">BRAND 502</span></a>
        <div property="offers" typeof="Offer">
            <meta property="priceCurrency" content="RUB">руб
            <meta property="price" content="4399.00">4 399,00
            <link property="itemCondition" href="https://schema.org/NewCondition">
        </div>...
    </div>
    <div property="itemListElement" typeof="Product">
        ...
    </div>
</div>
Example encoded as JSON-LD in a HTML script tag.
<script type="application/ld+json">
{
    "@context": "https://schema.org",
    "@type": "ItemList",
    "url": "http://multivarki.ru?filters%5Bprice%5D%5BLTE%5D=39600",
    "numberOfItems": "315",
    "itemListElement": [
        {
            "@type": "Product",
            "image": "http://img01.multivarki.ru.ru/c9/f1/a5fe6642-18d0-47ad-b038-6fca20f1c923.jpeg",
            "url": "http://multivarki.ru/brand_502/",
            "name": "Brand 502",
            "offers": {
                "@type": "Offer",
                "priceCurrency": "RUB",
                "price": "4399.00"
            }
        },
        {
            "@type": "Product",
            "name": "..."
        }
    ]
}
</script>
Structured representation of the JSON-LD example.
Example 4
Copied
No Markup Microdata JSON-LD Structure
Example notes or example HTML without markup.
<h1>Crew neck white t-shirt</h1>

<p>White t-shirt  made of soft and lightweight cotton jersey,
ensuring comfort, a refined mélange texture adds sporty appeal.</p>
<a href="https://gs1.appareldemo.com/01/09506000164908">Manufacturer information</a>
Example encoded as Microdata embedded in HTML.
<div class="itemscope" itemtype="https://schema.org/Product">
<h1 itemprop="title">Crew neck white t-shirt</h1>

<p itemprop="description">White t-shirt  made of soft and lightweight cotton jersey,
ensuring comfort, a refined mélange texture adds sporty appeal.</p>
<a iteprop="hasGS1DigitalLink" href="https://gs1.appareldemo.com/01/09506000164908">Manufacturer information</a>
<meta itemprop="gtin" content="09506000164908" />
</div>
Example encoded as JSON-LD in a HTML script tag.
<script type="application/ld+json">
{
  "@context": "https://schema.org/",
  "@type": "Product",
  "name": "Crew neck white t-shirt",
  "description": "White t-shirt  made of soft and lightweight cotton jersey, ensuring comfort, a refined mélange texture adds sporty appeal.",
  "hasGS1DigitalLink": "https://gs1.appareldemo.com/01/09506000164908",
  "gtin": "09506000164908"
}
</script>
Structured representation of the JSON-LD example.
Example 5
Copied
No Markup JSON-LD Structure
Example notes or example HTML without markup.
Offer with free shipping in the US and Canada (in the V2 Shipping format).
Example encoded as JSON-LD in a HTML script tag.
<script type="application/ld+json">
{
  "@context": "https://schema.org/",
  "@type": "Product",
  "name": "JSON Example",
  "offers": {
    "@type": "Offer",
    "shippingDetails": {
      "@type": "OfferShippingDetails",
      "height": "12 in",
      "width": "45 cm",
      "depth": "0.3 m",
      "weight": "1.2 kg",
      "hasShippingService": {
        "@type": "ShippingService",
        "shippingConditions": {
          "@type": "ShippingConditions",
          "shippingDestination": [
            {
              "@type": "DefinedRegion",
              "addressCountry": "US"
            },
            {
              "@type": "DefinedRegion",
              "addressCountry": "CA"
            }
          ],
          "shippingRate": "0"
        }
      }
    }
  }
}
</script>
Structured representation of the JSON-LD example.
Example 6
Copied
No Markup JSON-LD Structure
Example notes or example HTML without markup.
Offer with shipping costs of $10 + $1/kg for orders $35-$200, to the US and Canada, with a handling time of 3.5 hours on weekdays (in the V2 format).
Example encoded as JSON-LD in a HTML script tag.
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "Product",
  "name": "JSON Example",
  "offers": {
    "@type": "Offer",
    "shippingDetails": {
      "@type": "OfferShippingDetails",
      "height": "12 in",
      "width": "45 cm",
      "depth": "300 mm",
      "weight": "1.2 kg",
      "hasShippingService": {
        "@type": "ShippingService",
        "handlingTime": {
          "@type": "ServicePeriod",
          "cutoffTime": "14:30:00-07:00",
          "duration": {
            "@type": "QuantitativeValue",
            "maxValue": "30",
            "unitCode": "min"
          }
        },
        "shippingConditions": {
          "@type": "ShippingConditions",
          "shippingDestination": [
            {
              "@type": "DefinedRegion",
              "addressCountry": "US"
            },
            {
              "@type": "DefinedRegion",
              "addressCountry": "CA"
            }
          ],
          "orderValue": {
            "@type": "MonetaryAmount",
            "minValue": "35",
            "maxValue": "200"
          },
          "shippingRate": {
            "@type": "ShippingRateSettings",
            "shippingRate": {
              "@type": "MonetaryAmount",
              "value": "10",
              "currency": "USD"
            },
            "weightPercentage": "1.0"
          },
          "transitTime": {
            "@type": "ServicePeriod",
            "duration": {
              "maxValue": "3.5",
              "unitCode": "h"
            },
            "businessDays": [
              {
                "dayOfWeek": "Monday"
              },
              {
                "dayOfWeek": "Tuesday"
              },
              {
                "dayOfWeek": "Wednesday"
              },
              {
                "dayOfWeek": "Thursday"
              },
              {
                "dayOfWeek": "Friday"
              }
            ]
          }
        }
      }
    }
  }
}
</script>
Structured representation of the JSON-LD example.
Example 7
Copied
No Markup JSON-LD Structure
Example notes or example HTML without markup.
<strong>Château Snotty 2020</strong>

The snottiest red wine on the market.
<ul>
<li>Organic red wine, made in France</li>
<li>2020 Vintage, a very interesting year</li>
<li>75 cl bottle</li>
<li>Cru du Pichet d'Or</li>
<li>Best before 2026</li>
<li>Contains Sulfite</li>
<li>Please recycle the glass bottle</li>
</ul>
Example encoded as JSON-LD in a HTML script tag.
<script type="application/ld+json">
{
  "@context": {
    "@vocab": "https://schema.org/",
    "gs1": "https://ref.gs1.org/voc/",
    "unece": "https://vocabulary.uncefact.org/"
  },
  "@graph": [
    {
      "@type": [
        "https://schema.org/DefinedRegion",
        "https://schema.org/PostalAddress"
      ],
      "@id": "http://example.com/lechateausnottyaddress",
      "addressCountry": "FR",
      "addressLocality": "L'Introuvable",
      "addressRegion": "Charentes"
    },
    {
      "@type": ["QuantitativeValue", "gs1:QuantitativeValue", "unece:MeasureType"],
      "@id": "http://example.com/lechateausnottynetmass",
      "name": "Net mass",
      "unitCode": "KGM",
      "unitText": "kg.",
      "value": 0.75,
      "gs1:unitCode": "KGM",
      "gs1:value": 0.75,
      "unece:MeasureTypeValue": 75,
      "unece:MeasureTypeCode": "unece:WeightUnitMeasureCode#KGM",
      "unece:measuredAttributeCode": "unece:MeasuredAttributeCodeList#AAA"
    },
    {
      "@type": ["QuantitativeValue", "gs1:QuantitativeValue", "unece:MeasureType"],
      "@id": "http://example.com/lechateausnottygrossmass",
      "name": "Gross mass",
      "unitCode": "KGM",
      "unitText": "kg.",
      "value": 1,
      "gs1:unitCode": "KGM",
      "gs1:value": 1,
      "unece:MeasureTypeValue": 1,
      "unece:MeasureTypeCode": "unece:WeightUnitMeasureCode#KGM",
      "unece:measuredAttributeCode": "unece:MeasuredAttributeCodeList#ACN"
    },
    {
      "@type": [
        "Organization",
        "gs1:Organization",
        "unece:TradeParty"
      ],
      "@id": "http://example.com/lechateausnotty",
      "name": "Domaine du Château Snotty",
      "address": {
        "@id": "http://example.com/lechateausnottyaddress"
      },
      "unece:allianceName": "Les Châteaux obscurs de Charente"
    },
    {
      "@type": [
        "Organization",
        "gs1:Organization"
      ],
      "@id": "http://example.com/oenologuesatteres",
      "name": "Association des Œnologues attérés"
    },
    {
      "@type": [
        "Certification",
        "unece:TradeProductCertification"
      ],
      "@id": "http://example.com/certifiedpretentiouswine",
      "name": "Certified Pretentious Wine",
      "certificationIdentification": "pichetdor",
      "issuedBy": {
        "@id": "http://example.com/oenologuesatteres"
      },
      "certificationRating": {
        "@type": "Rating",
        "ratingValue": "Pichet d'Or"
      }
    },
    {
      "@type": [
        "Product",
        "unece:TradeProduct",
        "gs1:Beverage"
      ],
      "name": "Château Snotty 2020",
      "description": [
        {
          "@value": "The snottiest red wine on the market.",
          "@language": "en"
        },
        {
          "@value": "Le vin le plus prétentieux du marché.",
          "@language": "fr"
        }
      ],
      "url": "https://www.example.com/chateau-snotty",
      "image": "https://www.example.com/chateau-snotty.jpg",
      "offers": {
        "@type": "Offer",
        "availability": "https://schema.org/InStock",
        "priceValidUntil": "2026-01-01",
        "price": "999.00",
        "priceCurrency": "EUR",
        "seller": {
          "@id": "http://example.com/lechateausnotty"
        },
        "hasMerchantReturnPolicy": {
          "@type": "MerchantReturnPolicy",
          "applicableCountry": "EU",
          "returnPolicyCategory": "https://schema.org/MerchantReturnNotPermitted"
        },
        "shippingDetails": {
          "@type": "OfferShippingDetails",
          "shippingDestination": {
            "@type": "DefinedRegion",
            "name": "Europe",
            "addressCountry": "EU"
          },
          "shippingRate": {
            "@type": "MonetaryAmount",
            "name": "Free",
            "value": 0,
            "currency": "EUR"
          },
          "deliveryTime": {
            "@type": "ShippingDeliveryTime",
            "handlingTime": {
              "@type": "QuantitativeValue",
              "minValue": 1,
              "maxValue": 2,
              "unitText": "Days",
              "unitCode": "DAY"
            },
            "transitTime": {
              "@type": "QuantitativeValue",
              "minValue": 1,
              "maxValue": 5,
              "unitText": "Days",
              "unitCode": "DAY"
            }
          },
          "hasShippingService": {
            "@type": "ShippingService",
            "name": "Postal Service",
            "fulfillmentType": "https://schema.org/FulfillmentTypeDelivery",
            "shippingConditions": {
              "@type": "ShippingConditions",
              "shippingOrigin": {
                "@id": "http://example.com/lechateausnottyaddress"
              },
              "orderValue": {
                "@type": "MonetaryAmount",
                "value": 100.0,
                "currency": "EUR"
              }
            }
          }
        }
      },
      "manufacturer": {
        "@id": "http://example.com/lechateausnotty"
      },
      "weight": [{
        "@id": "http://example.com/lechateausnottynetmass"
      }, {
        "@id": "http://example.com/lechateausnottygrossmass"
      }],
      "productionDate": "2020-10-01",
      "hasCertification": {
        "@id": "http://example.com/certifiedpretentiouswine"
      },
      "aggregateRating": {
        "@type": "AggregateRating",
        "ratingCount": 33,
        "ratingValue": 4.7,
        "bestRating": 5,
        "worstRating": 1
      },
      "review": {
        "@type": "Review",
        "reviewRating": {
          "@type": "Rating",
          "ratingValue": 5,
          "bestRating": 5,
          "worstRating": 1
        },
        "reviewBody": {
          "@value": "Oncques n'a jamais vu de vin plus prétentieux",
          "@language": "fr"
        },
        "author": {
          "@type": "Person",
          "name": "Jean d'Eau"
        }
      },
      "gs1:bestBeforeDate": "2027-01-01",
      "gs1:AdditiveDetails": {
        "@type": "gs1:AdditiveDetails",
        "gs1:additiveName": "Sulfite",
        "gs1:additiveLevelOfContainment": "gs1:LevelOfContainmentCode-CONTAINS"
      },
      "gs1:netWeight": {
        "@id": "http://example.com/lechateausnottynetmass"
      },
      "gs1:beverageVintage": "2020",
      "gs1:gpcCategoryCode": "10000276",
      "gs1:percentageOfAlcoholByVolume": 4.0,
      "gs1:vintner": "Domaine du Château Snotty",
      "gs1:alcoholicBeverageSubregion": "FR-16",
      "gs1:sweetnessLevelOfAlcoholicBeverage": "gs1:SweetnessLevelOfAlcoholicBeverageCode-DRY",
      "gs1:growingMethod": "gs1:GrowingMethodCode-ORGANIC",
      "gs1:packagingMarkedLabelAccreditation": "gs1:PackagingMarkedLabelAccreditationCode-EU_ECO_LABEL",
      "gs1:consumerSalesCondition": "gs1:ConsumerSalesConditionsCode-RESTRICTED_TO_SELL_16",
      "gs1:seller": {
        "@id": "http://example.com/lechateausnotty"
      },
      "unece:specifiedMarking": {
        "@type": "unece:Marking",
        "unece:packagingMarkingTypeCode": [
          "unece:PackagingMarkingCodeList#32",
          "unece:PackagingMarkingCodeList#9"
        ]
      },
      "unece:fromDeliveryLifeSpanMeasure": {
        "@type": "unece:SupplyChainPackaging",
        "unece:DurationUnitMeasureCode": "unece:DurationUnitMeasureCode#MON",
        "unece:DurationUnitMeasureTypeValue": 6
      },
      "unece:recyclableIndicator": true,
      "unece:applicableTradeProductCertification": {
        "@id": "http://example.com/certifiedpretentiouswine"
      },
      "unece:manufacturerParty": {
        "@id": "http://example.com/lechateausnotty"
      },
      "unece:netWeightMeasure": {
        "@id": "http://example.com/lechateausnottynetmass"
      },
      "unece:grossWeightMeasure": {
        "@id": "http://example.com/lechateausnottygrossmass"
      }
    }
  ]
}
</script>
Structured representation of the JSON-LD example.