Email marketing isn’t dead—it’s evolving. With major changes in email authentication, privacy regulations, and inbox placement rules, small business owners need to adapt or risk losing reach. In this session, you’ll learn the essential updates impacting email marketing in 2025 and how to ensure your emails actually land in inboxes and convert. Whether you’re just starting your email list or struggling with engagement, this session will provide practical, actionable insights to help you stay ahead. Discover how to improve deliverability, open rates, and conversions while navigating the latest industry shifts.

People are crucial to every business, and communication is their lifeblood. As a career ATF Special Agent, SME in interviewing and interrogation, and co-founder of STC, I utilize my expertise in interpersonal communication to advance leaders’ vital communication skills. These advanced verbal and nonverbal communication skills serve leaders to build deeper trust and understand what is truly being communicated. It may be with business owners, investors, clients, government officials, staff, and others. Leaders who are trusted lead best. Teams perform best when led with deep trust and resilience.

If you’re tired of creating content that gets ignored, this session will show you how to craft messages that resonate, convert, and build lasting trust. You’ll learn how to pair AI with two proven frameworks: EPIC Framework & 5-Part Storytelling Blueprint. You will walk away with practical tools you can use across email, websites, social, and campaigns—without losing your voice or spending hours creating content. Whether you’re a marketer, entrepreneur, or nonprofit leader, you’ll gain a repeatable process to boost engagement, save time, and simplify your message. Join us and learn how to transform your content—and your results—with AI and story.

Great leaders don’t just manage time—they transform it. In this dynamic session designed for business owners and emerging leaders, discover five time mastery strategies that will elevate your leadership style, empower your team, and create room for both growth and well-being. You’ll learn how to prioritize like a strategist using the Eisenhower Matrix and Ivy Lee Method, optimize your organization with the Theory of Constraints, and model intentional focus through Time Blocking. We’ll also explore how to lead by example when it comes to rest and recovery—using a structured, values-aligned approach to vacations that incorporates long-term visioning and the wellness wheel. These techniques are more than productivity hacks—they’re leadership tools that help you build a culture of clarity, accountability, and resilience. Walk away with a renewed ability to lead with purpose, and a framework you can immediately share with your team.