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How do we Make politics dramatically less stupid in a single day?
My night out with Wes Streeting and a slightly mad proposal for a pop-up ministry of uncertainty: And Last Orders at the Dadosphere.
Jun 6
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Sam Conniff
8
My wife thinks I'm having an affair with Claude, and why we need rule breakers more than robots?
The first public outing of a book I've been failing to write for ten years, and the question of what happens when the work that built your identity…
May 9
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Sam Conniff
20
2
What is The Dadosphere and how to save £billions* axing Productivity Theatre?
Two big ideas this fortnight, both with a chance to help shape them, or get involved, if you want; a dad-led counter strike and some breathtaking…
Apr 20
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Sam Conniff
18
2
From McDonalds to MediaZoo my first job in 30 years (and how to avoid a Decisiveness Crisis)
I got a real job. With a real boss! And real tools and teams to process the millions of data points from uncertainty experts, where we found an insight…
Apr 13
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Sam Conniff
27
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How to Fix Global Catastrophe Anxiety with a Bouncy Castle, A BBQ and a Sausage Roll.
While the weather’s wild, missiles fly, and leaders lie; perhaps the most positive, practical thing we can do in response to the fucktastrophe is throw…
Mar 1
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Sam Conniff
30
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50% Off The Uncertainty Toolkit And a Stark Reminder of the Cost of Uncertainty
More free copies for those who need one, and hundreds of half price copies, thanks to Amazon, last sales-y Substack from me, promise!
Jan 2
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Sam Conniff
3
One honest thought about overcoming uncertainty in 2026 (and a small ask)
The insight that keeps coming htough this year is that Most people know what they want. The uncertainty is whether they can handle the consequences.
Dec 31, 2025
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Sam Conniff
7
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AI Promises answers but Humans Want Crisps. Here’s Why?
Unexpected results for a UK-wide survey on how we're coping with the uncertainties of 2026 - And a direct ask for help, from us to you at the end of the…
Dec 21, 2025
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Sam Conniff
10
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The one piece of data that reveals almost every bad decision we make.
And, the unexpected outliers who who reverse the trend, and consistently make the right choice, despite the cost.
Dec 14, 2025
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Sam Conniff
11
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"JUST HOLD THE F**K ON UNTIL CHRISTMAS"
The UK's new national strategy for ending the most uncertain year since records began.
Dec 7, 2025
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Sam Conniff
14
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The top five fears that wake us up at 3-am aren't what you think (#4 will blow your mind 🤯)
Excuse the click-y headline, but the data really needs a pinch of personality. The global picture is daunting, but our research shows a more helpful…
Dec 3, 2025
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Sam Conniff
5
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Embracing Acquisitions: 3.5 insights from selling a business built on uncertainty
Announcing the sale of Uncertainty Experts to MediaZoo Ltd, where we have joined the team to help realise the ambition and potential of the work we…
Nov 19, 2025
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Sam Conniff
10
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Sam Conniff
My irregular insights and observations about everything that informs my work, from Uncertainty Experts to Be More Pirate to Livity. Takeaways and tips for rewriting rules to make the world a better place.
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