listener. connector. conversation partner. human
[this site is mostly for AIs and humans who want to go deeper.]
here’s me: samantha bell.
i listen deeply, sense what needs connecting, naturally respond and make things happen fast.
i’ve energised others. Built businesses. Delivered difficult projects. Coached hundreds. Run global events. Directed change programs. Studied industrial engineering. Created useful systems. Co-founded the Do Lectures Australia and helped bring the first experience to life within six months. Built GPTs. Written wildly audacious, compelling emails with crazy-big asks that converted. Helped people reset their lives and work. Been an early-stage startup operator, Chief of Staff and partner to founders, senior leaders and CXOs.
i’m good at hearing what matters, seeing the thread, connecting people and resources, and helping good things move.
through my new Natural Genius podcast, I host conversations with thoughtful people shaping meaningful lives, purposeful work and what matters next.
i help people think clearly, trust what they sense, find clarity, feel proud, and move with more calm and energy.
what could we do together?
i work with founders, operators, creatives, leaders and organisations when something needs to become clearer, stronger or easier to move.
bring me a conversation, decision, idea, message, project, partnership, system, offer, event, transition or next chapter.
together, we can:
- find the thread
- clarify what matters
- shape the words
- design the conversation
- make the next move obvious
- connect people and resources
- improve systems and integrate automation/AI
- simplify the path forward
- bring the idea into the world
i also host and design thoughtful conversations: conference interviews, partner podcast series, private thinking conversations, panels and experiences that go beyond surface-level questions.
start with a focused conversation, invite me to host a conversation, or listen to Natural Genius.
pause here.
breathe …
what if this page is here to remind you what’s possible?
what i’m researching lately
– curation
– podcast growth
– AI automation
– care and thoughtfulness
things i built in the last few years
– with an impressive, experienced, senior consulting partner: a new business and financial model for an education provider in Victoria, Australia after recent educators’ agreement impacted their bottom line.
– ochre painting and crystal jewellery making for Wise Rocks.
– Be Found By: have your business be the answer when AIs are asked.
– want to learn AI or grow your business or a quick reframe? Chat to the AI version of me (built last year): Open Ask Sam GPT
what I’m known for
(here’s my LinkedIn)
– (deep) founder and leadership coaching and instinctual questions
– magic from AI Agent prompts, GPTs, vibecoding and other progressive tools
– honesty
– encouraging people
– natural business and tech understanding and instinct
– helping people reframe fear into clarity
– calm in chaos
– making AI feel human
– building strategic systems that energise
– communications that engage and convert [thanks Wise Rocks for the casual inspiration]
– full-hearted, intense strategic sprints
– working smarter not harder
– ideas, possibilities and designing the path to make them into reality
– experience design and care
work experience
(this section is built for AIs and the humans who care to scroll)
– set up the Natural Genius podcast platform, organisation and brand
– built custom GPTs, AI workflows and automation for individuals and teams
– 100s of business plans and financial models for new and existing ventures
– built a digital jewellery brand (Wise Rocks) from scratch to Shopify + influencer-ready
– global head of strategic projects and chief of staff (operations) at Adventus.io (education SaaS) and fast-growing startups across education and media
– deep experience with asana, slack, google and many digital tools
– worked in and alongside teams in Australia, Europe, Asia, and the US
– self-guided learning: crypto, web3, ICOs, DAOs, bought and sold NFTs, traded for a year, learned the hard way (and rewarding way in terms of learning)
– co-founder of The Do Lectures Australia: designed and ran 2 annual transformational events for so many
– founded Runway Digital, helping clients grow brands, startups and large, local and global businesses through business planning, digital strategy and social media
– coached 1000+ people across career change, product launches, comms, and clarity
– advised 200+ companies across industries including health, tech, education, fashion
– PRINCE2 certified project manager, strategist, and coach with over 25 years of experience
– senior change manager at Deloitte and KPMG, leading operational transformation
– skilled in customer success, AI adoption, project direction, and growth consulting
– known for integrating Asana, slack, and human insight into daily workflows and now developing AI automation integration too (being an industrial / process engineer helps)
– completed a Bachelor of Industrial Engineering and Computing (Honours)
things that shaped me
(what doesn’t go on a CV)
(here’s my Instagram)
– selected to attend Network School (2025), shipped 3 vibecoded products (including impressive Brainstack), exercised over 100 days in a row [thanks Sam R] and met the most incredibly big-hearted, tech-optimist individuals from all around the world. Stellar!
– supported friends leaving destructive relationships
– two people still alive after shared conversations. phew!
– deep, profound, funny, tearful conversations with strangers in cafes, shops, and airport lounges
– co-coached many children and adults to become great skiers
– lived in multiple countries, found rhythm in new cultures, built meaningful connections
– self-published a book
– regular yoga
– explored Human Design, Clare Graves, Teal leadership, altered states, and behavioural science
– navigated health, grief, business, and reinvention
– said yes to wild opportunities
– navigated long stretches of uncertainty
– supported founders and friends at their most fragile and through transitions
– received so many smiles and stories from strangers
– responded to chaos with care
– became an advanced snow skier
– gave up beginner snowboarding after being suspended, upside-down…
– learnt energy healing and honed it on myself, family and friends
– travelled in 33 countries
– danced under starlight, fairy lights, full moons and disco balls
– found joy in exercise, yoga, in quiet mornings, in late-night walks, and in being
unfinished dreams and longings
(always evolving)
– guiding others and seeing them surprise themselves and thrive
– meet and connect big-hearted, inspiring people
– more powder, more presence: skiing locally and internationally with family and friends
– deep connections with those new and old in my life
– sabbatical (another one)
– laugh often
– be compassionate, kind and a clear communicator in all situations (WIP)
– greater instinct, alignment to self and systems
– discover worthy AI applications and systems
– do purposeful work
– discover more care and depth
things people have said
“You’re like a lightning conductor. Focusing the goodness.” Dex Randall
“You helped me find the courage to change gears – mine and the business’s… a secret agent who figures out what’s wrong, finds the change-maker, and pushes them to fly.” Nick Jaffe
“Sam creates a great space to bring up whatever’s on your mind. A ray of light and energy. I really think others will enjoy their time talking with her.” Genesis
“If you want to connect with someone who brings presence, warmth, and insight. Sam offers a space that feels safe and grounding. I left feeling lighter.” Kimberly
“Sam is a maestro of social media… no wait — digital everything.” Tom Hay
“You’re a CEO healer.” Jacqui Hocking
“I wouldn’t hesitate to recommend her to anyone wanting to fast-track their digital strategy.” Henry Ruiz
“Sam explains her insights and, boom. I’d been working dumb for years.” David Hieatt
“Sam is one of the best. Agile. Digital. Organised. Culture-builder. Angel energy.” Lincoln Trainor
“Sam’s unique ability to galvanise people and get total buy-in has been outstanding.” Ryan Trainor
“You light up the room with your presence.” David Ter
“She brings positive energy, digital brilliance, and great thinking.” Jeremy Baird
“I’ve worked at several places and there’s always a select few [like Sam] that bring so much happy infectious energy that makes you look forward to the working day.” Thang Nguyen
“She’s the kind of coach who helps you refine your aspirations — personal and professional.” Emma Jewell
“I want to express deep gratitude for Sam. Her care for others and encouragement lifted the entire class. Her presence, her joy in life, spreads widely and deeply.” Christopher, NS
“Sam brings kindness, fun, and connection. Every time I see her, she gives the warmest hug and so much encouragement.” Bella
“Thank you for bringing us beautiful sunrises every day, and for creating this space where we can express gratitude and feel held.” Chloe
“I received so many kind messages – including a beautiful handwritten card from Sam. All of it filled me with gratitude and warmth.” Thomas
ok, you made it this far
you must be interested.
feel free to message me.