Logistics & Supply Chain 3 Months Results

Real-Time Logistics Visibility SaaS Platform

Logistics / Supply Chain Technology

Key Results

Meetings Booked Total

32 Meetings Booked Total
14 New Sales Opportunities Created
46% Average Email Open Rate
30 Custom Sales Playbook Pages Delivered

Client Challenges

Before working with SalesHive, our client relied on founder-led outbound and a small referral network to sell their logistics visibility platform into shippers and 3PLs, resulting in an inconsistent pipeline and long gaps between qualified meetings. Their technical messaging focused on APIs and data feeds rather than core operations metrics like on-time performance, detention costs, and chargeback reduction that logistics leaders care about. Deliverability issues from previous cold email attempts meant a portion of their ideal buyers were never even seeing their outreach. As a lean startup without an SDR team, they needed a predictable, scalable way to validate their ICP in logistics and supply chain and quickly get in front of busy operations leaders who are inundated with vendor pitches.

SalesHive's Solutions

1 Implemented SalesHive’s risk-free onboarding process to build a custom 30-page sales playbook outlining logistics-specific pain points (low shipment visibility, rising transportation costs, chargebacks), detailed ICPs, and objection handling tailored to VPs of Operations, Logistics, and Supply Chain.
2 Used SalesHive’s list-building services to compile and validate a highly targeted TAM of U.S.-based shippers and 3PLs moving high shipment volumes, focusing on titles like VP of Operations, Director of Logistics, and Transportation Manager and removing risky or invalid domains to restore email deliverability.
3 Launched an email-only Starter package campaign through SalesHive’s AI-powered email outreach platform, leveraging eMod personalization to reference specific logistics challenges (missed OTIF targets, detention and demurrage fees, lack of real-time status) in the first lines of each email.
4 A/B tested multiple logistics-specific value propositions and CTAs across 4–6 touch email cadences, comparing responses to themes like cost reduction, on-time performance improvement, and exception management to identify which resonated best with different sub-segments (retail, eCommerce, 3PL).
5 Monitored campaign performance in real time via SalesHive’s platform and collaborated weekly with the dedicated U.S.-based strategist to refine copy, narrow in on top-performing industries, and adjust targeting toward accounts with complex, multi-node supply chains.
6 Documented winning messaging, objection handling, and persona insights into an updated sales playbook that the client’s internal team could continue to use after the initial 3‑month engagement, creating a repeatable outbound motion for future email campaigns.