How to AI

How to AI

Stop paying for AI courses.

These official courses are already free.

Nov 12, 2025
∙ Paid

No one told you where to learn AI.

So I will.

This is not about some quick YouTube videos.

This is all about the very best courses I could find on AI, for free.

At the end of this newsletter, you will go through:

  • How to find the best free AI guides on the internet.

  • How you should spend your money instead (to go deeper).

  • My personal invitation to meet me & learn from me, live!

Upgrade today.


1. How to find the best free AI guides.

The internet is (more or less) free. So education is free.

Learning AI is no different.

✦ You want to learn ChatGPT? Well, OpenAI has a free academy.

✦ You want to learn automation? Well, Zapier has a free academy.

✦ You want to prompt Gamma better? Well, Gamma made a prompt library.

If everything is accessible, why do you struggle finding it?

→ Because there is too much information.

So I made this list of the best-of free AI guides.

The goal is simple: let’s master the 20% that matters most.

Master ChatGPT.

I selected my favorite OpenAI Academy resources + my expert guides.

✦ ChatGPT fundamentals. Level: ⭐ Easy.

Learn the (very) basics of ChatGPT in 3 minutes.

Link: https://academy.openai.com/public/clubs/work-users-ynjqu/resources/chatgpt-basics.

✦ ChatGPT for any role. Level: ⭐ Easy.

Quick prompts from the OpenAI Academy.

Link: https://academy.openai.com/public/clubs/work-users-ynjqu/resources/chatgpt-for-any-role.

✦ Prompting class. Level: ⭐⭐ Advanced.

The science behind prompt engineering.

Link: https://academy.openai.com/public/clubs/work-users-ynjqu/resources/prompting.

✦ Set up your ChatGPT. Level: ⭐⭐⭐ Expert.

No one taught you how to (properly) set up ChatGPT.

Link: https://ruben.substack.com/p/settings.

✦ Be rude to ChatGPT. Level: ⭐⭐⭐ Expert.

The do’s and don’t of deep prompt engineering.

Link: https://ruben.substack.com/p/sorry.

✦ How long should a prompt be. Level: ⭐⭐⭐ Expert.

A prompt can’t be too short or too long. Here’s what science says.

Link: https://ruben.substack.com/p/long.

Master Claude.

I love Claude to write with more style than ChatGPT.

✦ Claude basics. Level: ⭐ Easy.

Go through the basics. Directly from Anthropic Learning Hub.

Link: https://anthropic.skilljar.com/ai-fluency-framework-foundations.

✦ Claude to write exactly like you. Level: ⭐⭐ Advanced.

How to teach Claude your own custom writing style.

Link: https://www.linkedin.com/posts/ruben-hassid_how-to-make-ai-write-exactly-like-you-activity-7353740672358592512-4Yqq/.

✦ Claude prompting, advanced techniques. Level: ⭐⭐⭐ Expert.

This one-pager is only for people who are comfortable with prompt engineering.

Link: https://docs.claude.com/en/docs/build-with-claude/prompt-engineering/claude-4-best-practices.

✦ Claude uses cases. Level: ⭐⭐ Advanced.

Copy and paste use cases for you to try. Super useful!

Link: https://claude.com/resources/use-cases

Master Automations.

Everyone wants to “automate”. No one knows how.

✦ Zapier Learn. Build your first zap. Level: ⭐ Easy.

Zapier is the leading automation tool.

Link: https://learn.zapier.com/build-your-first-zap.

✦ Lindy Academy. Lindy 101. Level: ⭐ Easy.

Another automation tool. Reminder: it’s part of the paid-member free perks.

Link: https://www.lindy.ai/academy-lessons/getting-started-101.

✦ ChatGPT Tasks. Level: ⭐⭐ Advanced.

I’m not a big fan of the tasks. But some need an automatic update from ChatGPT.

Link: https://help.openai.com/en/articles/10291617-tasks-in-chatgpt.

Master Gamma.

The best AI to create slides.

✦ Gamma Prompt Library. Level: ⭐⭐ Advanced.

They just released a Gamma prompt library. So much value in here.

Link: https://gamma.app/prompts.

✦ Gamma Inspirations. Level: ⭐⭐ Advanced.

A library of the best Gamma decks. You can copy them too.

Link: https://gamma.app/inspiration.

✦ Replace a consultant. Level: ⭐⭐⭐ Expert.

Written with Gamma’s CEO, Grant Lee. Go from analysis to deck.

Link: https://ruben.substack.com/p/consulting.

Master Gemini.

It’s the ChatGPT of Google. Can do images (Nano-Banana) and video (Veo-3).

✦ Gemini prompting, the complete guide. Level: ⭐⭐⭐ Expert.

Foundational skills for writing effective prompts.

Link: https://services.google.com/fh/files/misc/gemini-for-google-workspace-prompting-guide-101.pdf.

✦ Gemini Context Engineering. Level: ⭐⭐ Advanced.

Context is more important than prompt engineering.

Link: https://drive.google.com/file/d/1JW6Q_wwvBjMz9xzOtTldFfPiF7BrdEeQ/view.

✦ Gemini Deep Research. Level: ⭐⭐ Advanced.

How to perform a deep research through the web / your files.

Link: https://gemini.google/tg/overview/deep-research/.

✦ Gemini Nano-Banana. Level: ⭐⭐ Advanced.

One of the best image model on the market.

Link: https://ruben.substack.com/p/banana.

Bonus: this crazy repo of case studies here. Also free.

✦ Gemini Veo-3. Level: ⭐⭐⭐ Expert.

One of the best video model on the market.

Link: https://cloud.google.com/vertex-ai/generative-ai/docs/video/video-gen-prompt-guide.

Master Midjourney.

My favorite AI. The best at (artsy) images. This blog’s covers are from Midjourney.

✦ Get started with Midjourney. Level: ⭐⭐ Advanced.

The basics. But even the basics aren’t easy.

Link: https://docs.midjourney.com/hc/en-us/articles/33329261836941-Getting-Started-Guide.

✦ Midjourney Prompt Basics. Level: ⭐⭐ Advanced.

Turn words into images.

Link: https://docs.midjourney.com/hc/en-us/articles/32023408776205-Prompt-Basics.

✦ Everything about Midjourney. Level: ⭐⭐⭐ Expert.

Absolutely all of the Midjourney ressources. It would take hours to complete, but that’s a $100,000+ new kind of job. AI designer.

Link: https://docs.midjourney.com/hc/en-us/categories/32013335627533-Documentation.

Master Perplexity.

What I think is (still) the best AI to search things.

✦ Comparing different AI to search. Level: ⭐⭐ Advanced.

I compared all of them. Here’s why Perplexity is better.

Link: https://ruben.substack.com/p/search.

✦ Perplexity Labs guide. Level: ⭐⭐⭐ Expert.

Unknown but advanced feature.

Link: https://www.perplexity.ai/hub/blog/introducing-perplexity-labs.

✦ Perplexity at work. Level: ⭐⭐ Advanced.

Great resource to know the depth of Perplexity.

Link:

Master OpenAI-Sora.

It’s the video model from OpenAI (= ChatGPT).

✦ Sora basics. Level: ⭐⭐ Advanced.

It covers everything to start.

Link: https://academy.openai.com/public/collections/sora-tutorials-2025-03-11.

✦ Sora in-depth guide. Level: ⭐⭐⭐ Expert.

My own complete guide for Sora videos.

Link: https://tathastu-rh.notion.site/SORA-2-PROMPT-GUIDE-2849464bdbf980e2b746f9d26e6f9061.

Master NotebookLM.

One of my favorite AI, from Google, to learn anything.

✦ How to train your AI on YouTube. Level: ⭐⭐⭐ Expert.

Train your own AI on your favorite YouTube videos.

Link: https://ruben.substack.com/p/youtube.

✦ Learn anything, with AI. Level: ⭐⭐ Advanced.

Build your own teacher yourself.

Link: https://ruben.substack.com/p/master.

Master Opus Clip.

The best AI to edit videos.

✦ Learning Center. Level: ⭐⭐ Advanced.

All-in-one guide to Opus Clip, by Opus Clip.

Link: https://www.opus.pro/learning-center.

✦ From YouTube to TikTok videos. Level: ⭐ Easy.

A video step-by-step to go from long to short form.

Link: https://www.linkedin.com/posts/ruben-hassid_this-ai-made-24-tiktoks-in-3-min-heres-activity-7222186928152952832-R-0E/.

Master ChatGPT-image.

The part of ChatGPT that makes images.

✦ A carousel of what’s possible. Level: ⭐ Easy.

My quick, 12-page, detailed guide.

Link: https://lnkd.in/dh45EePJ.

✦ The official ChatGPT guide. Level: ⭐ Easy.

+ a cool library of best-of prompts.

Link: https://chatgpt.com/features/image-generation/.

I just realized there is not enough good guide on ChatGPT-image.

Understand AI on a deeper level.

From easy to expert.

✦ 35 years that led to ChatGPT. Level: ⭐ Easy.

A bit of history. It helps understand the world today.

Link:

✦ 16 ChatGPT myths. Level: ⭐ Easy.

No, ChatGPT does not read the entire internet. Debunk every single myth.

Link: https://ruben.substack.com/p/16-chatgpt-myths.

✦ What is an LLM? Level: ⭐⭐ Advanced.

A must-watch to understand the technology behind ChatGPT.

Link:

✦ Machine Learning with Andrew Ng. Level: ⭐⭐⭐ Expert.

Expert only. 99.9% of us don’t need this course.

Link: https://www.coursera.org/specializations/machine-learning-introduction.

✦ Deepdive into LLMs. Level: ⭐⭐⭐ Expert.

By Andrej Karpathy, one of the “creator” of ChatGPT.

Link:

Join us for $200 and get invited to my Slack.


You are new? Access my archive of guides:

https://docs.google.com/document/d/1pWuMCBVQo1zKcgKltX_BZxAr31KgxmOlp3Vzvmc5Hxc/edit?usp=sharing.


2. How you should spend your money instead.

I made (well) over a million dollar selling AI education.

So why am I writing an entire blog on “don’t spend money to learn”?

Because both can be true:

→ Everything you need is free and valuable. It simply takes time.

→ Spend money for quicker shortcuts.

How to AI has now over 800 paid subscribers.

They have access to (1) a Slack with other pro who want to be their team’s AI person, (2) to my entire blogs, with video walkthroughs and (3) free AI tools worth $200.

You don’t have to pay for it.

  1. Read & implement all of my Linkedin post.

  2. Read & implement all of my newsletters.

  3. You will be ahead of 99.9% of people with AI.

To get there faster, by today, subscribe here:


3. Meet me on an intimate Zoom call.

Speaking of which, I am organizing the first-ever How to AI webinar.

Registration closes tomorrow. Don’t miss out.

Save your spot (500 seats only) by clicking on this link:

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