2023 — Present, Berlin
Head of Marketing — DatoCMS
Bootstrapped GraphQL & REST Headless CMS SaaS
I'm Ronak. I head up marketing at DatoCMS, a profitable and bootstrapped GraphQL and REST Headless CMS built by a small team in Italy 🤌
In the past I've held various senior IC and leadership roles at Lano, Hygraph, ZenMate, and more. I'm based in Berlin, Germany.
On the side, I'm co-building Savepad, a collaborative swipe file and knowledge base for growth teams, and co-running a Developer Marketing Community with 2.5k+ peeps from dev tooling companies like MongoDB, GitHub, and PostHog. I've also co-launched a job board for GTM roles in developer tooling companies, and I'm curating resources on B2D marketing and B2B marketing.
I sometimes consult B2B SaaS and Developer Tooling companies on their GTM and marketing. If you're keen to chat, drop me a message.
In my spare time I'm usually discovering new restaurants, finding a new shawarma spot in Berlin, planning another trip to somewhere in the Middle East, thinking of my next whimsical tattoo, boring my friends with aviation related things (🫶🏽
Embraer 195
,
Airbus A321Neo
, and
Airbus A340-600
. Them
A350 eyes
tho 👀), or replaying
Ghost of Tsushima
,
AC Origins
, or
AC Odyssey
.
2023 — Present, Berlin
Bootstrapped GraphQL & REST Headless CMS SaaS
2022 — 2023, Berlin
Payroll Consolidation & EOR SaaS
2019 — 2022, Berlin
GraphQL Headless CMS SaaS — (prev. GraphCMS)
2016 — 2019, Berlin
B2C & B2B VPN SaaS — (M&A by KAPE Technologies in 2019)
Collaborative swipe file and knowledge base for growth teams
savepad.app →An active Slack community of 2.5K+ marketers in developer tooling
marketingto.dev →A job board for GTM roles at developer tooling companies
devtooljobs.com →A curation of resources for developer marketing
github.com →A curation of resources for B2B SaaS marketing
github.com →A catalog of curated APIs for composable DXPs (MACH)
buildyourdxp.com →Talking about GTM strategies for developer tools
podcast.bitreach.io →Talking about marketing at developer tools
pod.co →Talk on composable architectures for the enterprise
hopin.com →Talk with Kelly Goetsch on MACH architectures beyond eCommerce
youtube.com →Talk on going from monolithic suites to microservice stacks
netguru.com →Panel on API Marketing and GTM Strategies
youtube.com →Talk with Kaya on Headless CMS, MACH, and APIs
youtube.com →Talk on MACH Architectures for eCommerce enterprises
youtube.com →I (mostly) don't believe in keyword research
I think as marketers, we're collectively too obsessed with Lighthouse scores
People Are The Worst is a fun read
Commercial/GTM teams need more Principal roles
Can we stop with 🚀💪😎📈ing everything?!
Everything online is basically either a form or a table
AB testing is (mostly) a waste of time
We're all just making sh*t up
17 Jun 2023
In most B2B SaaS use-cases, having a fully-fledged CRO program is (probably) a waste of time.
21 Apr 2023
Over time I've noticed that creating content based on funnel conversations work better than relying too much on keyword research tools.
12 Feb 2023
I have 0 faith in flexing just website traffic (in B2B).
27 Jan 2023
I've never been a fan of B2B contacts “jumping” from lead to MQL without having something validate their engagement in between, so we came up with a new lead stage to overcomplicate the funnel, because #YOLO.
18 Dec 2022
What goes into a successful Product Hunt launch for Developer Tools, and what are some insights and resources to get it right?
30 Oct 2022
Do developers really hate emails or is it just because we're all guilty of spamming a barrage of mediocre updates that don't really matter.
02 Aug 2022
Is every Headless CMS just another database to build an API and query content from when building a website at the end of the day? Not quite.
19 Jul 2022
While not completely unheard of, marketing career ladders need to take some more influence from engineering ones.
28 Apr 2022
Let's look into MACH Alliance, Composable Architectures, & Digital Experiences - and figure out if buy to build is the new standard in enterprise software for digital experience.
19 Mar 2021
If I were to define a true north star metric in B2B SaaS marketing, this wouldd be it.