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A$AP Rocky, Lexa Gates, And The Best Music Marketing Moves Of The Week
From A$AP Rocky's masterful fan engagement to Harry Styles' intimate WhatsApp revelation, artists are rewriting the playbook for audience connection.
Jan 16
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olivia
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5 Marketing Moves I Would Make If I Was On Harry Styles' Comeback Team
The marketing moves that would transform Styles’ comeback from a traditional album rollout into a cultural reset.
Jan 14
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olivia
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My Music Marketing Predictions for 2026
Published on Forbes - oh yeah, we gotta catch up.
Jan 8
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olivia
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1
ticketmaster wars are making casual concert going a lost art
and it's an absolute travesty
Dec 8, 2025
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olivia
5
Do music executives need their own PR campaigns?
Ever wondered how those 30 under 30 lists happen? Keep reading for the inside scoop on the music industry's best kept secret: executive PR.
Dec 1, 2025
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olivia
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The Wonderful World of Wicked
Inside the marketing behind the biggest movie of the year.
Nov 25, 2025
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olivia
2
Rollout Roundup: Breaking Down This Week's Best Rollouts 11.14.25 (a lil late)
This week I'm analyzing the campaigns of Summer Walker and De La Rose.
Nov 17, 2025
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olivia
5
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Inside the GRAMMY Game
Can artists market themselves into GRAMMYs, or is it all up to merit (and chance)?
Nov 10, 2025
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olivia
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You've heard of music critics, but let me be the first to introduce you to marketing rollout critics.
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