Canada’s leader in investing in and advocating for children’s media
For over 25 years, the Rocket Fund has been Canada’s leading investor in trusted children’s and youth media, helping ensure Canadian kids see themselves reflected across all platforms.
Youngblood
Dream It To Be It
Laisse-moi te raconter
Mittens & Pants
Why children’s media matters
Children and youth represent close to 20% of Canada’s population. They are the most connected generation in history, living in an open world and navigating unregulated platforms increasingly shaped by artificial intelligence. Production of Canadian children’s content has fallen drastically, dedicated kids’ channels have closed, and global platforms increasingly dominate what Canadian children watch – all while artificial intelligence, online harms, and global pressures reshape childhood. Ensuring children have access to safe, trusted content that reflects their Canadian identity has never been more urgent.
Dedicated to Canadian and Indigenous kids
Supporting and investing in content for kids is at the core of what we do.
A focus on Canadian-made programming and the industry fuelling it
We proudly spotlight exciting and innovative happenings among our programs, at the Rocket Fund and throughout the Canadian kids media industry.
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