Advertising for Brands

DOOH ads built for scale

Reach nearly 70 million monthly viewers through Rockbot's DOOH advertising platform – programmatic CTV, digital signage, and in-store screens across high-traffic locations nationwide.

  • Disney
  • Target
  • Sephora
  • Pepsi
  • State Farm
  • Extensive audience reach

    Access nearly 70 million monthly viewers across our DOOH and Connected TV (CTV) OOH platform.

  • Rich, contextual targeting

    Connect with your audience across diverse vertical categories in real-world places.

  • Brand-safe content alignment

    Showcase your brand confidently within premium content curated for business environments.

  • End-to-end campaign services

    From RFP to reporting, our ad experts manage every step to ensure seamless and impactful campaigns.

DOOH advertising: Meet consumers in the real world

Digital out-of-home (DOOH) advertising delivers your brand message through digital screens and connected displays in high-traffic environments like gyms, retail stores, restaurants, and entertainment venues.

Why advertisers choose DOOH and Programmatic CTV

Rockbot enables you to reach engaged audiences with precision-targeted campaigns across premium digital out-of-home inventory and Connected TV networks.

  • Extensive audience reach

    Access nearly 70 million monthly viewers across DOOH screens and CTV displays in high-traffic environments nationwide.

  • Programmatic buying capabilities

    Automate campaign planning and execution through trusted programmatic advertising platforms and SSPs like Vistar, Broadsign, and Hivestack.

  • Precise targeting options

    Deliver in-store advertising with location-based targeting, dayparting, frequency capping, and audience segmentation for maximum relevance.

  • Brand-safe environments

    Showcase your brand with premium, curated content for gyms, restaurants, retail stores, healthcare facilities, and entertainment venues.

  • Real-time performance analytics

    Track impressions, reach, frequency, and campaign effectiveness with detailed reporting that proves ROI and makes optimization easier.

  • Flexible campaign formats

    Run video ads, static digital out-of-home ads, or CTV advertising across multiple screens and formats from a single programmatic platform.

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Influence at the point of purchase

82%
of purchase decisions were made in-store.2

Who you can reach with DOOH advertising

  • Fitness enthusiasts

    Gym-goers and fitness club members have an active mindset – prime audiences for wellness, nutrition, athletic apparel, and lifestyle brands.

  • In-store shoppers

    Reach consumers making purchase decisions in real-time at retail stores, grocery chains, and automotive dealerships where buying intent is highest.

  • Diners and food lovers

    Engage restaurant and QSR patrons in a relaxed, social environment – ideal for food & beverage, entertainment, and local service advertising.

  • Healthcare patients

    Medical offices, pharmacies, and healthcare facilities offer extended dwell time and high attention to on-screen content.

  • Entertainment seekers

    Reach venue-goers at casinos, entertainment destinations, and hospitality locations — ideal for alcohol, gaming, travel, and experiential brands.

  • Professional audiences

    Target office workers and corporate audiences during the work day — ideal for financial services, software, and business travel brands.

Rockbot Advertising FAQs

  • What is DOOH advertising?

    DOOH (digital out-of-home) advertising delivers brand messages through digital screens and connected displays in real-world environments like gyms, retail stores, restaurants, and entertainment venues. Unlike traditional static billboards, DOOH uses programmatic technology to deliver dynamic, targeted campaigns with measurable results.

  • How does programmatic DOOH advertising work?

    Programmatic DOOH advertising uses automated ad buying through demand-side platforms (DSPs) and supply-side platforms (SSPs) to purchase ad inventory in real-time. Advertisers set targeting parameters, budgets, and creative assets, then campaigns are automatically executed across relevant screens based on location, audience, and timing.

  • What is CTV advertising in DOOH?

    CTV (Connected TV) advertising in DOOH delivers video ads on internet-connected screens in physical locations – not homes. This includes TVs in gyms, waiting rooms, retail stores, and restaurants where consumers are actively engaged with premium content.

  • What types of businesses have DOOH advertising inventory?

    DOOH networks include gyms and fitness centers, retail stores, restaurants and QSRs, grocery stores, automotive dealerships, salons and spas, healthcare facilities, entertainment venues, and corporate offices – anywhere consumers spend time outside their homes.

  • Which ad formats are available in DOOH campaigns?

    DOOH supports video ads (15-30 seconds), static digital images, animated graphics, and CTV video content. Formats vary by placement and can include full-screen takeovers, split-screen ads, and rotating carousel placements.

  • How do I target audiences with DOOH advertising?

    Target audiences with DOOH advertising by location (venue type, geography, proximity), demographics (age, gender, income), time of day (dayparting), and contextual environment (fitness, dining, shopping). Advanced programmatic DOOH enables real-time audience matching.

  • How is DOOH advertising performance measured?

    DOOH advertising performance is measured by tracking impressions, reach, frequency, and viewability through proof-of-play reporting. Advanced analytics include foot traffic attribution, brand lift studies, and conversion tracking for comprehensive campaign measurement.

  • What's the difference between DOOH and traditional out-of-home advertising?

    DOOH offers dynamic creative rotation, programmatic buying, precise targeting, and real-time measurement – capabilities traditional static billboards can't provide. DOOH campaigns can be launched faster, optimized in real-time, and measured more accurately.

  • How do I get started with DOOH advertising?

    Get started with DOOH advertising by contacting our advertising team to discuss your campaign goals, target audience, and budget. We'll recommend the right mix of DOOH inventory, CTV placements, and programmatic strategies to reach your objectives.