Through Postmark, not only will you be able to make sure your emails are successfully delivered, but with data tracking metrics in the backend, we can pull specific metrics for opened rate, actionable item rate (clicking buttons within an email), and more. This information will prove invaluable to your business for measuring the efficacy of email marketing campaigns, tracking results of marketing verticals, or even understanding if an invoice has been seen by a customer and reporting that back to your tenants.” font_container=”tag:p|text_align:left|color:%23000000″ use_theme_fonts=”yes” css_animation=”none” css=”.vc_custom_1609258306872{padding-right: 10% !important;}”][\/vc_column_inner][\/vc_row_inner][\/vc_column][vc_column column_padding=”padding-4-percent” column_padding_position=”all” background_color=”#ffffff” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_link_target=”_self” column_shadow=”medium_depth” column_border_radius=”10px” width=”1\/4″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” overlay_strength=”0.3″ column_border_width=”none” column_border_color=”#2d2d2d” bg_image_animation=”none” offset=”vc_col-lg-offset-0 vc_col-lg-4 vc_col-md-offset-0 vc_col-md-4 vc_col-xs-12″][vc_row_inner column_margin=”default” text_align=”left” css=”.vc_custom_1485444358185{margin-bottom: 10px !important;}”][vc_column_inner column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” width=”1\/1″ tablet_width_inherit=”default” overlay_strength=”0.3″ column_border_width=”none” column_border_style=”solid” bg_image_animation=”none” enable_animation=”true” animation=”fade-in-from-bottom”][image_with_animation image_url=”3683″ alignment=”” animation=”Fade In” hover_animation=”none” border_radius=”none” box_shadow=”none” image_loading=”default” max_width=”100%” max_width_mobile=”default”][\/vc_column_inner][\/vc_row_inner][vc_row_inner column_margin=”default” bottom_padding=”30″ text_align=”left”][vc_column_inner column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” width=”1\/1″ tablet_width_inherit=”default” overlay_strength=”0.3″ column_border_width=”none” column_border_style=”solid” bg_image_animation=”none” enable_animation=”true” animation=”fade-in-from-bottom” delay=”75″][vc_column_text css_animation=”none”]Track emails, avoid spam filters, know that you’re communicating effectively with your customers with a custom integration with Postmark from RIIPL.<\/span>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner column_margin=”default” text_align=”left”][vc_column_inner column_padding=”no-extra-padding” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” width=”1\/1″ tablet_width_inherit=”default” overlay_strength=”0.3″ column_border_width=”none” column_border_style=”solid” bg_image_animation=”none” enable_animation=”true” animation=”grow-in” delay=”150″][nectar_btn size=”large” button_style=”regular” button_color_2=”Accent-Color” icon_family=”iconsmind” text=”Let’s Talk” icon_iconsmind=”iconsmind-Triangle-ArrowRight” url=”http:\/\/riipl.com\/contact\/#GetStarted”][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row]\n","protected":false},"excerpt":{"rendered":" [vc_row type=”full_width_background” full_screen_row_position=”middle” column_margin=”default” bg_image=”3499″ bg_position=”left top” bg_repeat=”no-repeat” bg_color=”#ffffff” scene_position=”center” text_color=”dark” text_align=”left” top_padding=”5%” bottom_padding=”5%” enable_gradient=”true” color_overlay=”#ffffff” color_overlay_2=”#eaeaea” gradient_direction=”left_t_to_right_b” overlay_strength=”0.95″ enable_shape_divider=”true”…<\/p>\n","protected":false},"author":4,"featured_media":3688,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"categories":[26,37,36],"tags":[],"class_list":{"0":"post-3682","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-integrations","8":"category-marketing-tools","9":"category-reminder-engines"},"yoast_head":"\n