Disney just shocked the world with a watershed licensing deal with OpenAI which signals The Mouse House is strapping itself to the AI rocket ship.
Hollywood copyright expert Peter Csathy joins me for a quick analysis about what the deal means, and what it says about the future of IP and media growth.
The deal lets fans play with more than 200 Disney/Marvel characters inside OpenAI’s GenAI video platform Sora.
And Disney has taken a billion-dollar investment in the platform, flying in the face of many analysts’ view that it would sue.
Peter explains how Disney’s logic is brutally modern.
User-generated remixes becomes free distribution, that build the brand - and every prompt becomes a toll booth - a micro-licence. Think: Use Darth Vader for 50¢.
Peter also believes it’s a proof point for copyright - showing permission, price and ongoing compensation is the right foundational model for the future of AI.
It’s also a signal for publishers and content creators that a market is finally forming.
Hope you enjoy.
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