Find Your Money-Making Angle in Any Industry
Whether it’s AI, writing, or e-commerce, use this 2-step blueprint to win
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I have a close friend in the industry who writes emails for a living. He doesn’t just send a few here and there. He sends millions of them for companies that make 8 figures a year. He did this every single day for 3 years straight.
The market is a mean teacher. If your writing is bad, you find out in about 10 minutes when nobody clicks.
He found 3 specific ways to talk about a business that always work better than the rest. And rather than guesses, they’re based on what people actually bought.
If you want to sell a business idea or a way to make extra money, you should use them!
The best part is that you don’t need to be a professional writer to make this work. You just have to stop doing what everyone else is doing.
Plus, I’m going to show you his exact 2-step framework so you can create your own money-making angle today.
So, this guy I know has spent the last three years writing emails every single day for some massive coaching and consulting brands. These companies pull in seven or eight figures, so he had to learn what worked fast.
After sending tens of millions of emails in total, he found out that the market shows you exactly what people want to buy and what they ignore. He discovered these specific angles that performed way better than anything else he tried.
Angle 1: The hidden goldmine
He used a subject line about secret locations that nobody else was targeting. In his line of work, which involved things like ATMs and credit card machines, getting a good location is the biggest factor for success.
He gave his readers an inside look at spots that competitors didn’t even know existed. This specific email angle was one of his best performers month after month. It works because people love the idea of having an edge over everyone else. It gives them a sense of status.
You can take this same idea and use it for almost any niche. Here are a few examples of how to pivot this:
AI business. Talk about wealthy, older companies that are happy to pay ten thousand dollars a month for AI tech. Most tech people are totally ignoring these clients.
Writing. Share a specific way to position a service that helps writers land five thousand dollar deals. Most average writers aren’t doing this yet.
Amazon sales. Highlight products with great margins that the giant sellers are overlooking this year.
Angle 2: “Not saturated” (unique mechanism)
My friend also found a second trick that works wonders. He calls it the “not saturated” angle. It is perfect for when people think a market is too crowded.
Every business opportunity has one big reason why people are afraid to start. In places like real estate or crypto, people always worry they missed the boat. To fix this, he shows them a fresh path inside that crowded market.
He used a subject line that explained why credit card processing isn’t actually full. Most people think every store already has a machine, so there is no money left to make. But he showed them a specific way to set things up that legally wipes out almost all the fees for local shops.
This changed how people saw the business. It turned a boring, crowded market into a brand new opportunity. This strategy is great for getting people to book sales calls.
You can use this same logic for other topics:
Selling on Amazon. Explain how new people are making ten thousand dollars a month even with huge competitors everywhere.
Writing. Show why the rise of AI actually makes clients want to hire real human writers more than they used to.
Real Estate. Talk about how small investors find great deals on houses before the big hedge funds even see them.
My buddy told me that addressing the “elephant in the room” is the best way to build trust. When you admit a market looks crowded but then show a secret way in, people listen. It is like finding a quiet side street when the main highway is stuck in traffic.
Angle 3: Personal Anecdotes with “Like for like” Comparisons
The third strategy my friend swears by is using personal stories mixed with a simple cost breakdown. He talks about real life rather than about big numbers.
He once used a subject line about flights and family health issues. He told a story about flying across the country to visit a sick relative and dealing with expensive vet bills for a dog with cancer. These are things everyone understands. They are stressful and they cost a lot of money.
After sharing the story, he showed the math. He listed the total cost, like three thousand dollars. Then he compared it to his old job. At 80 dollars an hour, he would have to work almost 40 hours just to pay those bills. That is a whole week of life gone.
Then he showed how his current business makes it easier. He broke it down line by line:
5 credit card machines pay the entire mortgage.
3 machines cover all the insurance.
2 machines pay for every date night with his wife.
He showed that he did all of this while working less than 5 hours a month. This works because it helps people see exactly how a business fits into their own life. It feels real. It makes a big goal feel like a few small, easy steps.
You can do this for any kind of business by changing the goals to match your audience:
Selling on Amazon. Tell a younger crowd that their first sale pays for a coffee, ten sales pay for a fancy dinner, and a hundred sales pay their car note.
Writing. Explain to a professional that one three thousand dollar client covers the mortgage, and a second client lets them quit their office job.
Real Estate. Tell parents that one rental property pays for family vacations, while two properties cover their kids’ college tuition.
My buddy noticed that when he stopped shouting about “millions” and started talking about “mortgages,” his engagement went through the roof. People don’t always want to be rich. Most of the time, they just want to breathe a little easier.
It is like looking at a tall mountain and finally seeing the stairs built into the side.
The Business Angles Framework
Reproduce the success, based on data
My guy has a simple system for coming up with these high-performing angles. He uses a specific framework based on what the data actually shows, instead of the typical guessing game:
