{"id":680,"date":"2024-02-26T21:33:44","date_gmt":"2024-02-26T21:33:44","guid":{"rendered":"https:\/\/rethinkmedia.org\/?page_id=680"},"modified":"2024-07-10T16:15:42","modified_gmt":"2024-07-10T16:15:42","slug":"our-work","status":"publish","type":"page","link":"https:\/\/rethinkmedia.org\/our-work\/","title":{"rendered":"Our Work"},"content":{"rendered":"\n

\n Our Work\n<\/h1>\n\t

HOW DO WE HELP BUILD MOVEMENTS?<\/h2>\n

Movements most powerfully come together and capture the public imagination where they intersect with their audience-in the media. While organizations have members and constituencies, most Americans form an understanding of an issue through the media, through contested discourse, and through the values they associate with each “side,” rather than through any individual organization.<\/p>\n

That’s why our motto (coined first by one of our staff) grew to become, “The issues are our client.” What does this mean? It means working to align messages and provide capacity-building support across an entire sector. It means no billable hours and the ability to say yes to helping organizations who are doing great work, but do not have the resources or staff to get that work out there. And it means monitoring the issues 24\/7 and helping organizations and community members respond quickly to an unforeseen crisis or opportunity, whether or not we have ever worked with them before.<\/p>\n

You’ll hardly ever see our name in print. We deliberately operate behind the scenes and we work hard to be a neutral convener. To us, success looks like building greater cohesion; centering the voices of the advocates, experts, and community spokespeople that we work with; and reaching and building a broader constituency-a constituency that values and stands up for civil and human rights, a stronger and more representative democracy, and international cooperation and diplomacy.<\/p>\n

\n The ReThink model\n<\/h2>\n

Communicate Collaboratively<\/h2>\n

We focus on collaborative communications.<\/strong> The easiest analogy is to a team sport or a symphony. A professional team or orchestra has players who specialize in their roles or instruments. They work together. They are most successful when they each maximize their individual strengths in pursuit of a shared goal. Organizations are no different. By helping each organization pinpoint its strategic perspective and additive value in a campaign, we can propel the issue into public consciousness. In communications terms, we don’t want to fight over the same column inches or sound bites, we don’t want a cacophony of discordant notes that leave the audience flat, we want to measurably increase the number of column inches and sound bites for the issue overall.

Case Study<\/div>

Coming Together to Demand Arms Reductions<\/h2>
Media Analysis + Message Testing + Public Opinion<\/div>

Our Work HOW DO WE HELP BUILD MOVEMENTS? Movements most powerfully come together and capture the public imagination where they intersect with their audience-in the media. While organizations have members and constituencies, most Americans form an understanding of an issue through the media, through contested discourse, and through the values they associate with each “side,”…<\/p>\n<\/p><\/div>

View Case Study<\/a><\/div><\/div><\/p> \n

Strengthen Message Cohesion<\/h2>\n

People understand and relate to different issues through topline messages and core values-both ours and our opposition’s. While any “one message fits all” approach is destined to fail, some message cohesion is imperative to build public support for an issue and win long-term policy change. Overtly competing messages, stories of infighting amongst movement players, or a lack of clarity on what we are asking people to do, not only confuses our audiences, it excludes them from being a part of positive change.<\/p>\n

In our experience, there are four critical components to developing message cohesion:<\/p>\n