Marketing Strategy and Market Research
Supporting Small Business Owners
Hi! I’m Kelly Berry, and I have been helping small businesses since 2005. How can I help you?
Check out the services I continue to offer through ResourceAbility below, or visit Second Stage Growth to learn more about how a business owner roundtable group can help you grow.
ResourceAbility Services
Market Research
ResourceAbility offers secondary market research services to help small business owners explore new market potential and connect with new customers.
Kelly is certified as a Team Lead and Market Research Specialist for the National Center for Economic Gardening.
Kelly is the primary Market Researcher for the Maine Technology Institute.
Kelly is a marketing strategist and market research specialist for Four Peas Consulting.
Kelly is a member of the Association of Independent Information Professionals.
Marketing & Strategy Training
ResourceAbility offers training through the Wisconsin Small Business Development Centers (SBDCs), along with other entrepreneurial support organizations. Kelly’s workshops and training programs are designed for small business owners who are short on time and money but eager to grow.
Current training includes:
Online Marketing Bootcamp
Five 90-minute classes over five weeks, covering essential digital marketing strategies to increase your online visibility, offered FREE to small business owners in Wisconsin through UW-River Falls SBDC and on the Main Street Bounceback Course Catalog.
Customer Segmentation & Business Model
One part of the ten-week Capital Readiness Program taught through UW-Osh Kosh SBDC, focused on how to define your ideal customer, create customer avatars, and use the Business Model Canvas to support your business model.
Future Proof Your Small Business
Join us on an exercise of looking to the past to give us perspective for the future. What things might change in 5 years? or in 10 years? What might stay the same? And how can you look for signals of change that can help you create a future-proof business that is able to pivot as the world changes around you? This talk can be customized by industry and can be interactive with smaller audiences.
Turning Big Goals Into Tiny Actions
As small business owners, we all struggle to find time to make real progress. Sure you have some big ideas for where you’d like your business to be in the future, but how can you get there when all your time is spent meeting current customer (and employee) needs? Let’s learn how to prioritize our time, how to set big goals, and how to break them into actionable pieces that are easier to accomplish in small time period.
What Clients Say:
Kelly's excellent lectures, graphics, and support materials provided the foundations for well-organized strategic marketing and sales planning that will be essential to our success. I highly recommend this class!"
I found the class highly beneficial with many solid resources stored online for class members in an easily accessible format. Great small group discussions making good use of the remote classroom!
I loved this class. Thank you Kelly!
This has been super thorough; I've sat through a couple workshops on this, but you really spoke to how each piece can impact how you move further down the road, glad to finally understand how it connects.
My Primary Focus Has Evolved
While I continue to serve select ResourceAbility clients, my primary work now happens through Second Stage Growth, where I help established business owners break through growth plateaus and achieve their next level of success.
Through Second Stage Growth, I facilitate:
- Business Owner Roundtable Groups — Peer advisory groups where experienced entrepreneurs support each other’s growth
- Online Accountability Groups — Structured support to help you stay focused and achieve your business goals
Get in Touch
Interested in ResourceAbility services? Contact Kelly:
Email kelly@resourceability.com
Phone 715-830-8244