Real Estate Investing in Richland, Washington (99354)

Benton County • Population: 25,577 • Data updated: June 2026

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Should you buy in 99354 (Richland, WA)? Our answer, based on the numbers below.

🏠 For Homebuyers
MIXED
Grade C (63/100)

Mixed signals — some positives, some negatives. Worth considering but not a slam-dunk.

📈 For Investors
MIXED
3.0 / 5 (47/100)

A middle-of-the-road market. Workable, but the best opportunities may be nearby ZIPs rather than this one.

⚠️ Risks to Know
1 flag
  • Tenant-protective state: Landlord rating 1.0/5 — slower evictions, more regulations.

What’s happening in Richland, WA (99354)?

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3.0/ 5

Investability

Overall investment appeal

2.0/ 5

Appreciation

Long-term value growth

3.0/ 5

Cashflow ROI

Rental yield potential

Avg Home Value $421,937
Avg Monthly Rent $1,549
1% Rule ✗ Does Not Meet
Median Income $85,919
% Renters 39.5%

Market Analysis: 99354 Richland

The 99354 ZIP covers a section of Richland that demands careful diligence. Prices near $422K look accessible, but the work to make a deal cash flow is real.

In practical terms, the numbers look inviting — $422K purchase price, 0.0% nominal cap — the work to hit that pro forma in 99354 is substantial and deserves full respect.

Within WA, ZIP 99354 trails on several market indicators that neighboring Benton County submarkets outperform. The gap is real and healthy enough to shape underwriting.

From an investor standpoint, 25,577 residents fill the ZIP, renter turnover runs higher than neighboring postal codes and delinquency risk is a real line item rather than a theoretical one.

The right play in 99354 usually involves deep tenant screening, aggressive delinquency response, and a conservative capex buffer. Anything less, and the discount can turn into a trap.

Explore the Data — Click a Tab Below
🏦 Current 30-yr Fixed Mortgage Rate: 6.49% as of Jun 25 Source: Freddie Mac PMMS

Here's what matters if you're considering buying a home in Richland:

C+ Average
Buy Confidence Score: 64/100
Affordability
10/25
Appreciation
18/25
Stability
13/20
Timing
8/15
Rental backup
15/15
Affordability
Moderate
Homes cost 4.9× the median income
Value Trend
Stable (+1.6%)
How home values changed in the past year
Rental Backup
Strong
Could rent for $1,549/mo if you need to move
Market Conditions
BALANCED
Even conditions for buyers and sellers
Bottom Line: Mixed signals in this market. Research specific properties carefully and be prepared to negotiate.
⚖️
BALANCED MARKET
Kennewick-Richland, WA Metro Area
Even conditions for buyers and sellers
41 days
Average time to sell
Average
8.8%
Listings with price cuts
Few Cuts
0.0%
Sale price vs asking
Below Ask
0.0%
Income needed for mortgage
Affordable
📅 Market conditions as of June 20, 2026 — updated weekly from Kennewick-Richland, WA metro data
🏠

Property Strategy for 99354

Which property type performs best in this market?

Best for Cash Flow
2BR
4.1% cap rate
Best for Appreciation
2BR
+6.1% 5yr CAGR
Best Overall Value
5BR
$100,113/bedroom
📊 Compare All Property Types →
Type Median Value Est. Rent Cap Rate 5yr CAGR $/Bedroom
2BR $284,905 $1,610 4.1% +6.1% $142,452
3BR $385,469 $2,170 4.1% +5.4% $128,490
4BR $466,515 $2,500 3.9% +5.4% $116,629
5BR $500,567 +5.5% $100,113

Market Trends

Home Value History (with trend line)

$443K$384K$325K$266K$208K$149KJan 2007Sep 2016May 2026

Rent History (with trend line)

$1,790$1,732$1,674$1,617$1,559$1,501Mar 2023Oct 2024May 2026

📊 How Does 99354 Compare?

Metric 99354 Richland Kennewick-Richland, WA Washington
Home Value $421,937 $461,626 N/A $591,536
5-Year CAGR 4.7% 4.5% N/A 5.9%
Avg Rent $1,549 $1,717 N/A -
Cap Rate 2.9% 2.9% - -
💡 Why Invest in 99354? Click to expand

With a 3/5 investability rating, this ZIP shows solid fundamentals for buy-and-hold investors.

A healthy rental market with 40% renter-occupied households ensures tenant availability.

📊 See where this ZIP ranks in our Best-of lists →
A great house in the wrong ZIP is still a bad deal — screen every market by cash flow & cap rate.
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Landlord Ground Truth

Real numbers from people who own or manage rentals in ZIP 99354 (Richland, WA). Anonymous, moderated, never written by AI.

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Investability
Good
Cap Rate
2.9%
Low
5yr Growth
+4.7%
Moderate

📊 Market Snapshot

Home Value $421,937
Monthly Rent $1,549
Price-to-Rent 22.7:1
1% Rule ✗ Fails

💰 Return Metrics

Gross Yield 4.4%
Cap Rate 2.9%
5-Year IRR 7.6%

📈 Home Appreciation

1-Year +1.6% ▲
3-Year CAGR +1.9% ▲
5-Year CAGR +4.7% ▲
10-Year CAGR +7.4% ▲

🏠 Rent Trends

1-Year -7.7% ▼
3-Year CAGR -1.3% ▼
5-Year CAGR N/A
Negative Leverage — IRR / Tax Play Cap Rate: 2.9%  |  30yr Rate: 6.5%
Leverage reduces cash returns at current rates.

The current 30-yr mortgage rate (6.5%) exceeds the estimated cap rate (2.9%). Financing reduces your cash-on-cash return below the cap rate. Markets like this may still make sense as IRR plays — factoring in appreciation, depreciation, and a future refinance when rates drop.

Run an IRR Analysis →

⚠️ Risk Signals

Composite view of factors that can impact a ZIP's stability and your downside risk.

Vacancy
5.5%
Low risk
Landlord Climate
1.0/5
Protective
Value Trend (5yr)
+4.7%
Stable
Eviction process: Slow Rent control: Unfavorable

Demographics in 99354

Population: 25,577

💰 Median Household Income
$85,919
This area
$85,919
State
$83,286
USA
$74,580
🏠 Renter Occupied
39.5%
This area
39.5%
State
29.3%
USA
34.0%
💼 Unemployment Rate
3.2%
This area
3.2%
State
-13.7%
USA
3.7%
🎓 College Educated
40.6%
This area
40.6%
State
10.6%
USA
33.7%
👤 Median Age
34.0 years
This area
34.0 years
State
10.2 years
USA
38.9 years
🏚️ Vacancy Rate
5.5%
This area
5.5%
State
14.9%
USA
10.5%
👥 Population by Ethnicity
White 81.1%
Other/Mixed 12.5%
Hispanic/Latino 8.1%
Asian 5.2%
Black/African American 1.1%
👶 Under 18
24.1%
This area
24.1%
USA
22.0%
👴 65 and Over
16.0%
This area
16.0%
USA
17.3%
📊 Poverty Rate
6.7%
This area
6.7%
USA
11.5%

Crime & Safety

🚧

Crime & Safety Data Coming Soon

We're integrating comprehensive crime statistics including violent crime rates, property crime, and safety scores to help you make informed investment decisions.

Expected: Q1 2025

🎓 Nearby Colleges & Universities

4 Nearby 3,539 Off-Campus Students
C
Paul Mitchell the School-Richland
288 students · 7.7 mi
C+
Columbia Basin College
6,729 students · 10.2 mi
D
Pacific Northwest Christian College
129 students · 10.6 mi
C
Victoria's Academy of Cosmetology
28 students · 12.3 mi

Investor Insight: With 3,539 students living off-campus nearby, this area has strong rental demand from the college population.

Frequently Asked Questions

What monthly rent should investors expect in Richland, WA?

Richland, WA rentals go for roughly $1,549/mo a month. That puts gross yield in solid territory relative to $422K acquisition costs.

Are eviction rules reasonable in Richland, WA?

Rental owners in Richland, WA deal with a tenant-protective legal framework. Most standard eviction processes run on reasonable timelines.

What is the investability score for Richland, WA?

The 3.0/5 investability rating in Richland, WA reflects its $422K prices and $1,549/mo rents. Investors generally consider it a solid option within WA.

Are there empty rentals in Richland, WA?

Richland, WA carries elevated vacancy risk. Expect measured absorption at market rents of $1,549/mo.

What is the best play in Richland, WA?

Investors who focus on careful cash-flow rentals with hands-on management typically do well in Richland, WA. The numbers - $422K homes against $1,549/mo rents - support that play.

See what 99354 really looks like for investors

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