A New Pitch for Proven Products
EcoStar has been producing premium synthetic slate and shake roofing for more than 30 years, delivering the timeless look of natural materials with the benefits of modern performance and sustainability. By the late 2010s, they were ready to update their digital presence and create better tools for their nationwide sales force – resources that could keep pace with the growth of the business and the quality of their products.
That’s where we came in – beginning with a much-needed website redesign and growing into a long-term partnership that continues to shape EcoStar’s brand and marketing today.
Deliverables
- Application Development
- Brand Refresh
- Brand Strategy
- Content Planning
- Copywriting
- Graphic Design
- Paid Media (Digital/Traditional)
- Photography
- SEO
- Social Media Marketing Management
- Trade Show Materials
- Video Production
- Website Design & Development
Enhancing a Longstanding Brand
Our work with EcoStar started with a website redesign, but it quickly became clear that more was possible. What began as a single project grew into a full mix of creative and marketing efforts – one new opportunity leading naturally to the next – including:
- Brand guideline development
- Catalog and collateral design
- Content creation
- Social media management
- Paid media campaigns and ongoing SEO
- Product photography and video
Visual Brand Identity Design
Adding Some “Pop” to Their Premium Products
EcoStar’s core logo has been a fixture within the company for decades, so our role wasn’t to reinvent but to refine. We developed brand guidelines that standardized and elevated their existing identity – giving their in-house team and external partners a clear framework to work within. What’s more, we worked with them to mark a milestone with a 30th anniversary logo that honored the brand’s history while keeping the focus on its future.
Website Design & Development
A Strong Framework for a Stronger Presence Online
Our work with EcoStar began with a website redesign that set a new standard for how the brand connects with its audiences online.
We moved their site onto WordPress and refreshed the sitemap, creating a flexible framework to support ongoing marketing initiatives.
Most recently, we relaunched the site again with updated photography, refined content, and an improved user experience – ensuring EcoStar’s digital presence stands as solidly as the roofs their products are known for.
Tools That Put Reps on the Same Page
EcoStar’s nationwide reps rely on quick access to up-to-date marketing materials and quoting tools. We built a secure online portal that allows them to log in, find what they need, and generate quotes directly from the site – giving the sales team a streamlined process and EcoStar’s leadership real-time visibility into activity.
Trade Show Materials & Marketing Collateral
Collateral That Carries Weight
Beyond digital, we’ve helped EcoStar bring their brand to life in person. From refreshed trade show displays to redesigned collateral like their product catalog – known as the “Beauty Book” – our focus has been on elevating the look while making it easy for their in-house team to keep materials current.
Content Creation & Distribution
Materials That Make the Message
Over time, EcoStar’s library of content has grown into a collection that’s as versatile as it is polished. We’ve helped create and distribute assets that keep the brand looking sharp, including product photography that shows every detail, video that brings materials and installations to life, and compelling copywriting to drive campaigns, collateral, and optimized web presence.
We’ve also managed their social channels alongside their in-house marketing manager – keeping content consistent, on-brand, and timed to support broader campaigns. Together, we’ve built a reliable rhythm that keeps the brand active and visible.
And along with generating new content, we’ve supported EcoStar with ongoing SEO improvements to keep their site competitive and easy to find, including:
- Refining site structure for stronger performance
- Optimizing copy across key pages
- Enhancing metadata and on-page elements
- Supporting content updates with best practices
Content Creation & Distribution
Campaigns That Hit Home
Beyond organic reach, we’ve boosted EcoStar’s visibility with paid campaigns on Meta and Google – helping them show up in the right places at the right time. These campaigns keep attention on the brand and bring more of the right traffic back to the site.
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