Director, Search & AI Visibility
Other
Available for hire
Years of
experience
20+ years
Experience
level
Lead
Available
for
Freelance
Available from
01 Jun 2026
I am deeply passionate about the Search industry, and I am particularly enthusiastic about being a woman within this field. With over 17 years of experience working within agencies, I have garnered a wealth of knowledge and insights. Beyond acquiring the essential SEO skill set, my tenure has equipped me with the ability to adeptly navigate the intricacies of organizational dynamics, operational methodologies, and effective communication strategies within leadership spheres—a realm not commonly traversed by SEO professionals or individuals specializing in Search.
Skills
JavaScript
Scrum
Next.js
SASS
Software as a Service
JIRA
OpenAI
Headless CMS
JSON
Natural Language Processing
Cloudflare
Figma
Prisma
Web accessibility
Web services
ChatGPT
Kanban
Internet of Things
E-commerce
Server Side Rendering
Augmented Reality
Deep learning
Large Language Models
HTML
PHP
BigQuery
WordPress
Drupal
Pandas
Languages
No languages.
Employment History
Director, Search Engine Optimization at
WPP, Wavemaker, Mindshare
2019
-
2026
• Multi-brand visibility strategy across SEO / AEO / GEO / SXO / AIO
• Technical SEO for enterprise + regulated industries (especially healthcare)
• Schema + structured content that wins snippets and AI citations
• Keyword intelligence + intent modeling for evolving search behavior
• AI-powered content + workflow automation
• Clean metadata architecture and content governance
• Performance analytics, GA4/GSC dashboards, executive storytelling
• Bringing PR, media, dev, content, and UX into one cohesive search strategy
Education
Bachelor of Contemporary Arts at
Ramapo College of New Jersey
2005
-
2009