Digital & Data Analyst

Optimisation Analyst Consultant at LeanConvert - Performed comprehensive data analysis and experimentation support through SQL query development for A/B test data extraction and reporting. - Conducted data integration audits, validating tracking implementations and data layer configurations to ensure data quality and accuracy. - Led customer behavior analytics and conversion funnel analysis by analyzing user experience patterns and digital interactions. - Facilitated strategy sessions with clients to define optimization roadmaps, while providing FullStory platform training and delivering analytical services including customer journey mapping, reporting and visualization, and actionable insights for e-commerce and mobile analytics optimization initiatives. • Customer Behaviour Analytics • Experimentation • Conversion Funnels Analysis • Customer Journey Mapping • Data Integration and Segmentation • E-commerce Analytics • Predictive Analytics • Mobile Analytics • Reporting and Visualisation

Data & BI (Business Intelligence) Analyst – Digital Experience • Structuring data collection and tagging plan • Analysis of organic acquisition metrics (SEO) for the Itaú Empresas corporate segment • Monitoring metrics in GA4 (Google Analytics 4), GSC (Google Search Console), and SemRush • Development of dashboards in Looker Studio and QuickSight • Handling and processing large volumes of data in AWS • Alignment and presentation of results to stakeholders • Agile methodologies

Data Analyst – Digital Analytics • Development of tag plans and data layer • Implementation of tagging in GTM (Google Tag Manager) • Configuration of events and metrics in GA4 (Google Analytics) • Auditing and sanitization in GA4 and GTM • Handling and processing large volumes of data in BigQuery using SQL • Building dashboards in Looker Studio and Power BI • Alignment and presentation of results to stakeholders • Agile methodologies • National and international teams