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How To Fix WooCommerce Performance (Brutal Truth)
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WooCommerce gives you a ton of flexibility when building an online store. But speed? That’s not part of the starter pack. And when your store slows down, it doesn’t just frustrate visitors, it kills conversions. Most performance problems trace back to one of two things: doing too much dynamically, and running on a server stack… Read More →
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How I Diagnose WordPress Performance Bottlenecks
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Most performance advice you’ll find is either overly generic or hyper-specific to someone else’s stack. And yet diagnosing the actual reason your WordPress site feels slow doesn’t have to take hours or even a dev team. In fact, once you understand how WordPress interacts with your server, your database, your plugins, and the browser, spotting… Read More →
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Scalability Is Not Performance (Especially in WordPress)
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You’ve probably heard people say they need to scale their WordPress site because it’s too slow. Or maybe someone told you a hosting provider will “scale you up” to handle more visitors. Sounds like performance and scalability are interchangeable, right? They’re not. And to understand why, we’re going to walk through a story—a simplified model… Read More →
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Custom Database Tables in WordPress, and When To Use Them
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Every few months, the topic of custom database tables in WordPress pops back up like it’s new. And every time, it sparks the same discussion: When do we stop leaning on post types, taxonomies, and postmeta, and instead break away into custom tables? For this blog post, I was triggered by Rodolfo Melogli’s post on… Read More →
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Stop Obsessing Over Image Optimization
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Every time I do a web performance audit, the same pattern shows up. Teams have spent an incredible amount of time obsessing over image optimization. Tiny savings, next-gen formats, another round of compression, rinse, and repeat. But when I dig into the real data, it’s rarely the images that are the real problem. Sure, they’re… Read More →
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It’s Time to Review Your Entire WordPress Stack
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I posted this on X over the weekend: Someone asked if this means they’d have to investigate their plugins. My answer was this: Yes, that’s one of the things. Stack means everything you are using ((hosting (server, database), plugins, theme, and WordPress itself). I would be highly surprised if you could NOT optimize every single… Read More →
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Faster Google Analytics for your WordPress with Cloudflare Zaraz
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I find it ironic that adding Google’s most popular tracking script to your WordPress site will actually worsen your Core Web Vitals. In most cases have to add a separate plugins, adding overhead that’s not really needed. Because, we can actually solve adding that script at a different level. Namely, Cloudflare with its Zaraz solution.… Read More →