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The Cost of the Wrong Gift: Why Brands Lose Millions Every Gifting Season (And How AI Can Fix It)
The rise of AI-driven shopping could finally solve the stress, indecision, and costly returns that make gifting a challenge for retail brands.
Mar 18, 2025
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Callum Gill
Ikigai: The Future of AI-Driven Decision Making, Starting with Your Career
From Career Exploration to Smarter Shopping—How AI is Transforming Product Discovery, Gifting, and Customization
Feb 17, 2025
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Callum Gill
1
Forget the Trends—Here’s What Actually Works in 2025
Three Principles for Brands That Want to Stay Relevant, Resilient, and Resonant
Jan 10, 2025
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Lily Frost
Most Popular
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AI in Fashion: Unleashing Creative Potential and Shaping Trends
Jul 6, 2023
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Alizee Verstraeten
and
Rehab Agency
17
A Transformative Approach to DEI in Advertising
Jul 16, 2023
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Rehab Agency
and
timnotjim
11
Decoding Trends with AI: Moving at the Speed of Culture
Jul 26, 2023
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Rehab Agency
and
timnotjim
12
Ikigai: The Future of AI-Driven Decision Making, Starting with Your Career
Feb 17, 2025
•
Callum Gill
1
Can we Really Guarantee the Quality of AI Generated Ideas?
Jul 6, 2023
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Callum Gill
and
Rehab Agency
Convergence of Creativity and AI: Key Takeaways from Cannes Lions 2023
Jun 26, 2023
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Rehab Agency
and
timnotjim
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2024 Predictions vs Reality: How did we do With our January Foresight?
in January, we kicked things off with an industry forecast Now, we’re revisiting those predictions, ranking them for accuracy and exploring what to do…
Dec 18, 2024
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Callum Gill
Why AI Hasn’t Transformed Marketing Yet—And How Brands Can Finally Get It Right
n this transformative "Year of AI", one question stands out. Why has AI adoption been so unexpectedly slow?
Nov 10, 2024
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Callum Gill
How Brands Can Escape a Q4 Nightmare
In the wake of recent campaigns sparking public outrage, we’re all left asking, “How did this get approved?”.
Oct 31, 2024
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Lily Frost
Reinventing the Client-Agency Relationship
A New Era of Partnership: How AI is Transforming Client-Agency Relationships
Sep 19, 2024
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Kerry Wilson
The New Rules of Live Events: How Brands Can Win the Experience Economy
Beyond Just Showing Up—How to Create Live Experiences That Captivate, Connect, and Convert.
Aug 20, 2024
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Lily Frost
Christmas in July: 7 Predictions for the Golden Quarter
As technology evolves and consumer behaviors shift, the retail landscape is rapidly changing
Jul 10, 2024
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Callum Gill
Seven Takeaways From Cannes 2024
Strategy Lead Callum Gill and Rehab Founder Tim Rodgers spent the week on the Croisette and provided their thoughts on what they saw and heard.
Jun 20, 2024
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Callum Gill
How AI-Powered Creative Testing is Changing the Game for Brands
AI-Powered Creative Testing Leads to Better Ads and Fewer Risks
May 9, 2024
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Callum Gill
A Marketer's Brief in 2024: The Brutal Truth
Revealing the almost impossible expectations being placed on marketers today and the strategies to equip your teams with to set them up for success.
Apr 19, 2024
•
Kerry Wilson
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